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Ethical AI in Marketing: Balancing Personalization with Privacy 1 Credit

Dec 10, 2024, 02:30 PM ET

Ethical AI in Marketing: Balancing Personalization with Privacy 1 Credit

  • Rating

    4.6
  • Published on

    August, 2024
  • Subject Area

    Regulatory Ethics

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Dec 10, 2024, 02:30 PM ET

Learning Objective

  • Discuss the ethical considerations of using AI for personalized marketing.
  • Explore strategies to balance personalized customer experiences with consumer privacy.
  • Analyze ethical advertising practices that promote transparency and trust.
  • Implement responsible AI use in marketing strategies to enhance consumer confidence and brand reputation.

Course Overview

This course delves into the ethical challenges of using AI in marketing. It explores balancing personalized customer experiences with privacy concerns, ensuring that marketing practices remain ethical and trustworthy. Participants will learn about ethical advertising practices that foster consumer trust while leveraging AI's potential.

We will discuss strategies for maintaining privacy while delivering highly personalized marketing messages. The course emphasizes responsible AI use in marketing, guiding professionals to navigate the fine line between personalization and privacy. By the end, attendees will be equipped to implement ethical AI practices in their marketing strategies, building consumer trust and enhancing brand integrity.

Major Topics Covered:

  • Potential Risks of AI in Personalized Marketing
  • Consumer Trust in Ethical AI Practices
  • Governance on data
  • Practical Skills for Ethical AI Marketing
  • Balancing Personalization and Privacy
  • Building an Ethical AI Culture

Join the industry expert Jorge Carrillo to understand the ethical implications of AI in marketing and learn how to create responsible, effective campaigns that respect consumer privacy.

Dive into the world of CPA CPE courses with MY-CPE. Our online courses are here to help you complete your CPA CPE credits seamlessly. We cover a wide range of topics delivered by professional subject matter experts. Forget the traditional way of learning with flexible scheduling and learn at your own pace. Join us and start your journey toward professional growth today!

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Additional Information

Credit

1

Course Level

Basic

Instructional Method

QAS Self Study
Group Internet Based

Pre-requisites

None

Advance Preparation

None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors.

About Instructor

Jorge Carrillo
Jorge Carrillo , Ph.D

, Carrillo s.r.o

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Jorge Carrillo, PhD, is a recognised expert with over 20 years of experience helping international organisations elevate their cybersecurity and data protection strategies. Having specialised in data protection and information security, Jorge has successfully led high-impact projects across Europe, focusing on privacy, governance, and compliance. He leverages his extensive experience to provide expert advice on the ethical use of AI, ensuring that technological advancements comply with privacy regulations and adhere to the highest ethical standards. As a mentor, lecturer, and speaker, Jorge shares his cutting-edge insights on privacy engineering and Artificial Intelligence at leading conferences, seminars, and universities. His extensive knowledge and captivating presentation style have established him as a respected figure in the field.

On Demand FAQs

What is Self Study (QAS)?

Self Study QAS (Quality Assurance Service) is a NASBA and other regulatory bodies approved program designed for Professionals to complete their Continuing Professional Education credits through self-paced, interactive courses that meet the highest standards of quality and compliance. We are approved by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies.

How do I earn CPE credits through self-study?

To earn CPE credits, you must complete the self-study course, pass the required assessments, and submit the necessary documentation. Credits are awarded based on the completion of course hours and successfully passing the assessments.

Are the self-study courses approved by NASBA and other regulatory bodies?

Yes, all our self-study courses are approved by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies, ensuring they meet the rigorous standards for quality and educational content set by these organizations.

What are the requirements to maintain compliance with self-study courses?

To maintain compliance, you must follow the guidelines set by NASBA and other regulatory bodies, which include completing the course within the specified timeframe, passing the assessments, and keeping accurate records of your learning activities.

How can I access my course completion certificates?

After successfully completing a self-study course and passing the assessments, you can access and download your course completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

Live Webinar FAQs

What is a Live Webinar Group Internet-Based Credit?

A Live Webinar Group Internet-Based Credit is an interactive, real-time online seminar where professionals can earn Continuing Education credits by participating in live sessions led by experts in various fields. These sessions meet the standards set by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies.

How do I earn credits through live webinars?

To earn credits, you must attend the entire live webinar, actively participate in any polls or questions, and complete any required evaluations or assessments. Credits are awarded based on your attendance and participation in the live session.

Are the live webinars approved by NASBA and other regulatory bodies?

Yes, all our live webinars are approved by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies, ensuring they meet the high standards for quality, interactivity, and educational content set by these organizations.

What are the requirements to maintain compliance with live webinar courses?

To maintain compliance, you must adhere to the guidelines set by NASBA and other regulatory bodies, which include attending the full duration of the webinar, participating in interactive elements, and completing any post-webinar evaluations or assessments.

How can I access my webinar completion certificates?

After successfully attending a live webinar and fulfilling all participation requirements, you can access and download your completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

Reviews and Ratings

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MG

Michelle Gregonis, CPA (US)

Informative and timely webinar about hot button issue. The speaker laid out the risks and benefits of AI in a clear and concise manner. The speaker was well versed in the topic and was able to provide insight into the use of AI

MI

Mashunda Ivery, AIF

myCPE is convenient and easy to use on computer and mobile devices. The app is my favorite because I can listen to webinars while on the go in my busy life. The annual price is low and cheaper than other CPE training sites.

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