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Behavioral Finance: Or How to Bring Your Best Instincts to Your Financial Plan

  • Accountant
  • CPA (CA)
  • CFP (US)
  • CGFM
  • CMA
  • CPA (US)
  • CVA
  • CA - ICAEW
  • CFA
  • ChFC
  • ACCA
  • FSCP
  • CASL
  • ChSNC
  • RICP
  • WMCP
  • CIPM
  • FPAC
  • CA - Ireland
  • CA - Scotland
  • CPA - Ireland
  • CWS
  • Course Description
  • Course Qualification
  • Presenter
  • FAQ

Course Description

Course Description

When Richard Thaler won the 2017 Nobel Price in Economics for his “contributions to behavioral economics” it was a major recognition from the very top of the field that this discipline matters. Thaler posits that “Econs,” the fictional beings who populate most economic models and always behave rationally, are not exactly similar to those of us in the real world (“Humans”) who make decisions for all sorts of reasons we don’t entirely think through.

Analyzing real-world human behavior, and uncovering some of the triggers behind it, can help us optimize decision-making about our finances.

In this CPE Finance Webinar, we’ll look at some of the major findings of experts in this field and learn how to apply “Econ” thinking in some key areas where we can benefit from it.

Learning Objectives

  • Understand the difference between an “Econ” and a “Human”.
  • Explore some of the ways in which our behavior may be “Predictably Irrational” (the title of a Dan Ariely book on the topic).
  • Identify some common psychological shortcuts, including “mental accounting,” “the endowment effect,” and “narrow framing,” and learn how to counteract them through conscious planning.
  • Consider how to accept our inevitable humanness and still make good planning decisions for the long-term.

Recommended For

  • This CPE webinar is recommended for CPA, CVA, CBA/MCBA, ABV, CMA, CFA, CIPM, PFS, FPAC, ChFCA, CASL, ChSNC, RICP, WMCP, FSCP, CGFM, CFIRS, CWS, and other finance professionals who want to understand how to apply “Econ” thinking in some key areas where we can benefit from it.
  • This course is also helpful for Canadian CPAs, CA - ICAEW, ACCA, CA - Ireland, CA - Scotland, and CPA – Ireland.

Who Should Attend?

  • Certificate in Investment Performance Management
  • Certified Management Accountant (CMA)
  • Certified Public Accountant (CPA)
  • Certified Valuation Analysts
  • Chartered Financial Analyst
  • CPA (Industry)
  • CPA - Large Firm
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Finance Pros
  • Young CPA

Course Qualification

Webinar Qualifies For

  • 1 General Credit of Finance for Accountant/Bookkeeper/Tax Professionals
  • 1 CPD Credit of Finance for Accredited in Business Valuation (ABV)
  • 1 CPD C