Behavioral Finance: How to Bring Your Best Instincts to Your Financial Plan

Welcome to myCPE

Learning Objectives

Understand the difference between an “Econ” and a “Human”.
Explore some of how our behavior may be “Predictably Irrational” (the title of a Dan Ariely book on the topic).
Identify some common psychological shortcuts, including “mental accounting,” “the endowment effect,” and “narrow framing,” and learn how to counteract them through conscious planning.
Consider how to accept our inevitable humanness and still make good planning decisions for the long term.

Course Description

When Richard Thaler won the 2017 Nobel Price in Economics for his “contributions to behavioral economics” it was a major recognition from the very top of the field that this discipline matters. Thaler posits that “Econs,” the fictional beings who populate most economic models and always behave rationally, are not exactly similar to those of us in the real world (“Humans”) who make decisions for all sorts of reasons we don’t entirely think through.

Analyzing real-world human behavior, and uncovering some of the triggers behind it, can help us optimize decision-making about our finances.

This course covers the following Major Topics:

Overview of Behavioral Economics
Spending
Saving
Retirement Planning
Investing
Insurance
Taxes
Laziness

In this CPE Finance Webinar, we’ll look at some of the major findings of experts in this field and learn how to apply “Econ” thinking in some key areas where we can benefit from it.

Webinar Qualifies For

1 CPE Credit of Finance for Certified Public Accountants (CPA-US)
1 General Credit of Finance for Accountant/Bookkeeper/Tax Professionals
1 CPD Credit of Finance for CPA in Canada
1 CPD Credit of Personal Financial Planning for Personal Financial Specialist (PFS)
1 PL Credit of Finance for Chartered Financial Analyst (CFA)
1 CPD Credit for Association of Chartered Certified Accountants (ACCA)
1 CE Credit of Financial Planning for Chartered Financial Consultant (ChFC)
1 CPD Credit for Chartered Accountant - ICAEW
1 CE Credit of Financial Planning for Certified Wealth Strategist (CWS)
1 CE Credit of Financial Planning for Certified Fiduciary and Investment Risk Specialist (CFIRS)
1 CE Credit of Financial Planning for Retirement Income Certified Professional (RICP)
1 CE Credit of Financial Planning for Financial Services Certified Professional (FSCP)
1 CE Credit of Financial Planning for Wealth Management Certified Professional (WMCP)
1 CE Credit of Common financial investments/ decision types for Certified FP&A Professional (FP&A)
1 CPD Credit for Chartered Accountants - Scotland
1 CE Credit of Financial Planning for Chartered Advisor in Senior Living (CASL)
1 CPE Credit of Finance for Iowa Licensed Public Accountant (IA-LPA)
1 CPD Credit for Chartered Accountants - Ireland (CAI)
1 CPD Credit for CPA - Ireland
1 CE Credit of Behavioural investing for Personal Financial Planner (PFP)
1 PL Credit of Behavioral Finance for CIPM
1 CPE Credit of Finance for Maine Licensed Public Accountant (ME-LPA)
1 CE Credit of Financial Planning for Chartered Special Needs Consultant (ChSNC)
1 CE Credit of Behavioural investing for Certified International Wealth Manager (CIWM)
1 CPE Credit of Finance for Delaware Licensed Public Accountant (DE-LPA)

About Instructor

Heather Liston, CFP®, EA

, HARGRAVE FIDUCIARY ADVISORS

Heather is a Certified Financial Planner (CFP®) specializing in resource planning for all of life, with special attention to retirement preparation and the combining and managing of assets in new or changing relationships. She also holds the IRS’s Enrolled Agent credential, as evidence of her expertise in income tax planning. Heather loves helping individuals, couples, and small businesses meet their long-term goals while also enjoying their assets and opportunities in the present.

She did her undergraduate work in liberal arts at Princeton University and earned a Masters in Accounting at the New York University Graduate School of Business Administration and a Certificate in Personal Financial Planning from the University of California at Berkeley.

Heather’s volunteer work includes positions as Board Treasurer for the Marin Shakespeare Company and Programs Co-Chair for San Francisco Financial Planning Day, and she’s a Sierra Club Leader and a long-time Fund Drive Supervisor for KQED Radio.

She is available for a single consultation, an ongoing advisory relationship, and/or creation and monitoring of a comprehensive plan. She does not manage investments or sell products, although she can refer you to appropriate people who do.

Additional Information

Duration

1 Hour

Course Level

Basic

Instructional Method

Group Internet Based

Pre-requisites

None

Advance Preparation

None

FAQ’s

Click Here to View

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

Ratings and Review

4.4

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Havilah Mann, CPA (US)

I also love Sumo Citrus, agree they are shockingly expensive, and also well worth the price. Excellent course! I will sign up for all of Heather Liston's offerings. Thank you!

Edna Thompsen, CFP® (US), CDFA

This topic was very interesting and the speaker did a great job of presenting. Disappointed that it does not qualify for CFP CE.

Julian Conner, IA LPA

Good class. Great instructor. Practical advice on the philosophy of paying for retirement and investment vehicles.

Carol Orourke, CFP® (US), CDFA

Excellent presentation made interesting with lots of real life examples.

Jason Thompson, CPA (US)

This was a very interesting and well delivered course.

1 Credit

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Subject Area

Finance

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Behavioral Finance: How to Bring Your Best Instincts to Your Financial Plan

Course Details

Learning Objectives

Course Description

Qualifies for

Webinar Qualifies For

Presenter Details

About Instructor

Heather Liston, CFP®, EA

Other Details

Additional Information

1 Hour

Basic

Group Internet Based

None

None

FAQ’s

NASBA APPROVED

Ratings and Review

4.4

Havilah Mann, CPA (US)

Edna Thompsen, CFP® (US), CDFA

Julian Conner, IA LPA

Carol Orourke, CFP® (US), CDFA

Jason Thompson, CPA (US)

Subject Area

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