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Course Level :Basic
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Credits :1
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Instructional Method :Group Internet Based
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Pre-requisites :None
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Advance Preparation :None
According to marketing giant Hubspot, 64% of businesses have
“established value propositions”.
Done correctly, a value proposition can give your business a huge
advantage over your competitors. But, here’s the problem, very few businesses
have an effective value proposition.
Recent studies
confirm that only 2.2% of companies have useful value propositions.
This is a huge problem because an ineffective value proposition
can make your ideal customers turn to your competitors simply because they
don’t immediately understand that you offer what they need.
To communicate value to customers, you need more than a list
of features; you must communicate both the practical and emotional benefits
customers will derive and create a story that calls out the most unique and
compelling attributes you offer.
This CPE course will guide you through the process of
identifying which business elements to highlight in your unique value
proposition. You’ll access tools for brainstorming how your offering satisfies
emotional desires, alleviates fears or stresses, and addresses immediate
practical needs, including prompts specifically for B2B companies.
In this CPE webinar, you’ll learn why your unique value
proposition is different than your unique competitive advantage, while also
surveying your competitors’ unique value propositions to better understand what
sets them apart from each other – and what distinct elements your own business
should highlight.
Following are the major topics covered in this CPE webinar:
MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478
MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Founder, EntrepreneurNOW! Networks
Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a highly successfully serial entrepreneur, sought after guest speaker, mentor, and published author.
Ken's background is in software, which led him to found MarketLive; a market-leading, enterprise class eCommerce software that generates more than $2 billion in annual sales globally through major retailers across the globe. He sold MarketLive to Vista Equity Partners in 2016.
In 2021, Ken authored the book, “Prosper - 5 Keys to Thriving in Business and Life." In addition to his book, Ken has hundreds of published articles, and has spoken at over 300 industry events spanning his 21 years in the eCommerce industry.
As an eLearning Instructor, Ken has more than 30 courses published on major eLearning platforms such as LinkedIn Learning, Forbes, and Future Learn. To check out Ken's courses on LinkedIn Learning visit: https://www.linkedin.com/learning/instructors/entrepreneurnow
Ken graduated with honors from the USC Marshall School of Business with an MBA in Entrepreneurship. The school later awarded him with the honor of Entrepreneur of the Year.
The entrepreneurNOW! Network is dedicated to educating entrepreneurs on how to create, run and grow their businesses with highly curated video-based content, learning tools, and live coaching / mentoring.
We are dedicated to the success of entrepreneurs. We are entrepreneurs, just like you. Our success depends upon your success.
OUR MISSION
We believe that entrepreneurship education should be at the fingertips of every human around the world. We also believe that people learn better together. Our mission is to transform the way entrepreneurs learn, to contribute to explosive success rates among startups and solopreneurs, and increase collaboration between entrepreneurs.
OUR REASON
We built the entrepreneurNOW! learning community to solve the biggest problem standing between entrepreneurs and launching businesses that grow and thrive over time: Next to fraud and natural disasters, the #1 reason today’s businesses fail is due to a lack of knowledge about how to run a business.
We address entrepreneurs’ access to education in several ways: We painstakingly wrote and filmed all the educational content on this site, using carefully vetted experts in a variety of topic areas meaningful to entrepreneurs. Our carefully-curated videos get to the point, teach by example, and provide worksheets so that you can put everything into practice right away.
1 Credit
Subject Area
Jul 05, 2022 | 09:00 AM EDT
Jul 05, 2022 | 09:30 AM EDT
Jul 05, 2022 | 09:30 AM EDT
Jul 05, 2022 | 10:00 AM EDT
Jul 05, 2022 | 10:00 AM EDT
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