Black Friday Offer Extends till Dec 3rd ! Unlimited Continuing Education only @$299 $199 (2 Days Left) CLICK HERE to view.

Build a Compelling Unique Value Proposition

  • CPA (CA)
  • CMA
  • CPA (US)
Unique Value Proposition CPE Course

1 Credit


Subject Area

Business Management and Organization

Webinar Qualifies For

1 CPE credit of Business Management & Organization for all CPAs

1 CPE credit for Certified Management Accountants (CMA)

1 CPD credit (Verifiable) for Canadian CPAs

1 General Educational credit for Tax Professionals / Bookkeepers / Accountants

Upcoming Webinars

Course Description

According to marketing giant Hubspot, 64% of businesses have “established value propositions”.

Done correctly, a value proposition can give your business a huge advantage over your competitors. But, here’s the problem, very few businesses have an effective value proposition.

Recent studies confirm that only 2.2% of companies have useful value propositions.

This is a huge problem because an ineffective value proposition can make your ideal customers turn to your competitors simply because they don’t immediately understand that you offer what they need.

To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive and create a story that calls out the most unique and compelling attributes you offer.

This CPE course will guide you through the process of identifying which business elements to highlight in your unique value proposition.

You’ll access tools for brainstorming how your offering satisfies emotional desires, alleviates fears or stresses, and addresses immediate practical needs, including prompts specifically for B2B companies.

Through this CPE webinar you’ll learn why your unique value proposition should be different than your unique competitive advantage, while also surveying your competitors’ unique value propositions to better understand what sets them apart from each other – and what distinct elements your own business should highlight.

Following are the major topics covered in this CPE webinar:

  • What is your unique selling proposition?
  • What are the keys to developing a powerful USP?
  • Why is USP so important?
  • What is a USP framework?
  • How to determine the value you are delivering to your customers?

Learning Objectives

  • To discuss which aspects of business plan are driven by the unique value proposition.
  • To review which is more important — the uniqueness of business, or the value it provides.
  • To assess what kinds of benefits resonate with customers.
  • To analyze how to pick your top-selling propositions.

Who Should Attend?

  • Business Owner
  • CEO
  • Certified Management Accountant
  • Certified Public Accountant
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Young CPA