Build a Compelling Unique Value Proposition

Course Description
Course Qualification
Presenter
FAQ

Course Description

According to marketing giant Hubspot, 64% of businesses have “established value propositions”.

Done correctly, a value proposition can give your business a huge advantage over your competitors. But, here’s the problem, very few businesses have an effective value proposition.

Recent studies confirm that only 2.2% of companies have useful value propositions.

This is a huge problem because an ineffective value proposition can make your ideal customers turn to your competitors simply because they don’t immediately understand that you offer what they need.

To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive and create a story that calls out the most unique and compelling attributes you offer.

This CPE course will guide you through the process of identifying which business elements to highlight in your unique value proposition. You’ll access tools for brainstorming how your offering satisfies emotional desires, alleviates fears or stresses, and addresses immediate practical needs, including prompts specifically for B2B companies.

In this CPE webinar, you’ll learn why your unique value proposition is different than your unique competitive advantage, while also surveying your competitors’ unique value propositions to better understand what sets them apart from each other – and what distinct elements your own business should highlight.

Following are the major topics covered in this CPE webinar:

What is your unique selling proposition?
What are the keys to developing a powerful USP?
Why is USP so important?
What is a USP framework?
How to determine the value you are delivering to your customers?

Learning Objectives

To discuss which aspects of my business plan are driven by the unique value proposition.
To review which is more important — the uniqueness of my business, or the value it provides.
To assess what kinds of benefits resonate with customers.
To analyze how to pick your top-selling propositions.

Recommended For

This Online CPE webinar is recommended for CPAs, CMAs, CFAs, CEOs, CFOs, Business Owners, Entrepreneurs, and Other Individuals looking to learn how to identify elements of your business that communicate a compelling, and unique, value proposition to your customers.

Who Should Attend?

Accounting and audit managers/practitioners
Accounting Firm
Certified Management Accountant (CMA)
Certified Public Accountant (CPA)
CPA (Industry)
CPA - Mid Size Firm
CPA - Small Firm
CPA in Business
Entrepreneurial CPA
Tax Firm
Tax Practitioners
Young CPA

Course Qualification

Webinar Qualifies For

1 CPE Credit for Certified Management Accountants (CMA)
1 CPE Credit of Business Management and Organization for Certified Public Accountants (CPA-US)
1 CPD Credit for Chartered Professional Accountant (CPA Canada)
1 CE Credit for Certified Fiduciary & Investment Risk Specialist (CFIRS)
1 CE Credit for Certified Wealth Strategist (CWS)
1 General Credit for Accountant/Bookeeper

Additional details

Course Level :

Basic
Credits :

1
Instructional Method :

Group Internet Based
Pre-requisites :

None
Advance Preparation :

None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

Presenter

About Presenter

Ken Burke

Founder, EntrepreneurNOW! Networks

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a highly successfully serial entrepreneur, sought after guest speaker, mentor, and published author.

Ken's background is in software, which led him to found MarketLive; a market-leading, enterprise class eCommerce software that generates more than $2 billion in annual sales globally through major retailers across the globe. He sold MarketLive to Vista Equity Partners in 2016.

In 2021, Ken authored the book, “Prosper - 5 Keys to Thriving in Business and Life." In addition to his book, Ken has hundreds of published articles, and has spoken at over 300 industry events spanning his 21 years in the eCommerce industry.

As an eLearning Instructor, Ken has more than 30 courses published on major eLearning platforms such as LinkedIn Learning, Forbes, and Future Learn. To check out Ken's courses on LinkedIn Learning visit: https://www.linkedin.com/learning/instructors/entrepreneurnow

Ken graduated with honors from the USC Marshall School of Business with an MBA in Entrepreneurship. The school later awarded him with the honor of Entrepreneur of the Year.

About Company

EntrepreneurNOW! Networks

www.entrepreneurnow.com

The entrepreneurNOW! Network is dedicated to educating entrepreneurs on how to create, run and grow their businesses with highly curated video-based content, learning tools, and live coaching / mentoring.

We are dedicated to the success of entrepreneurs. We are entrepreneurs, just like you. Our success depends upon your success.

OUR MISSION

We believe that entrepreneurship education should be at the fingertips of every human around the world. We also believe that people learn better together. Our mission is to transform the way entrepreneurs learn, to contribute to explosive success rates among startups and solopreneurs, and increase collaboration between entrepreneurs.

OUR REASON

We built the entrepreneurNOW! learning community to solve the biggest problem standing between entrepreneurs and launching businesses that grow and thrive over time: Next to fraud and natural disasters, the #1 reason today’s businesses fail is due to a lack of knowledge about how to run a business.

We address entrepreneurs’ access to education in several ways: We painstakingly wrote and filmed all the educational content on this site, using carefully vetted experts in a variety of topic areas meaningful to entrepreneurs. Our carefully-curated videos get to the point, teach by example, and provide worksheets so that you can put everything into practice right away.

Faq

FAQs content

To receive Continuing Education credit for the event, you must register for the webcast prior to the start of each program.
Continuing Education Credit Certificate is available to all eligible participants within 24 hours of each webinar.
You must attend complete live webinar and respond to all polling questions asked during the webinar. Credits would be issued on 50 minute credit hour basis.
Polling feature Not supported: If you are logging in through browser or web portal in the browser (zoom.us) it doesn’t support the polling feature. Please be advised the current polling feature can only be supported via Zoom desktop and mobile app. You can check the same here : https://support.zoom.us/hc/en-us/articles/203749865-Polling-for-webinars
This event may be a recorded rebroadcast of a live event done in past and the instructor will be available to answer your questions during/after the webinar.
If you still face the polling problem please don’t panic and provide your response in the chat and we shall consider the same for processing for credits. You can download Zoom by clicking on the mentioned link : https://zoom.us/download
Our courses meet the global Continuing Professional Development (CPD-IES7) Standard for Chartered Accountants with International Education Standard 7 (IES 7) set by The International Federation of Accountants (IFAC), the International Accounting Education Standards Board (IAESB) and the Association of Chartered Certified Accountants (ACCA). Based on our accreditation by existing IFAC members and affiliates, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
You can manage your continuing education certificates and credits through your certificate dashboard which is available when you are logged in to your account (LOGIN)
As an accredited provider of Continuing Professional Education in the United States, myCPE online learning platform, courses, and webinars meet the requirements set forth by the Institute of Management Accountants (IMA), an IFAC Member Organization, as well as the National State Boards of Accountancy (NASBA) and the Institute of Internal Auditors (IIA), both IFAC Affiliates. As well as it has been approved by NASBA, Internal Revenue Service (IRS), Certified Financial Planner Board (CFP Board), California Tax Education Council (CTEC), Society of Human Resource Professional (SHRM), Human Resource Certification Institute (HRCI) and many more.Therefore, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable continuing education requirement as CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
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