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Create a Powerful Positioning Strategy

  • CPA (CA)
  • CMA
  • CPA (US)
Create a Powerful Positioning Strategy

1 Credit

$10

Subject Area

Business Management and Organization

Webinar Qualifies For

1 CPE credit of Business Management & Organization for all CPAs

1 CPE credit for Certified Management Accountants (CMA)

1 CPD credit (Verifiable) for Canadian CPAs

1 General Educational credit for Tax Professionals / Bookkeepers / Accountants

Upcoming Webinars

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Nov 29, 2021 | 09:00 AM EST View Details

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Course Description

How do your clients see you?

If you scrape your knee, do you ask for a bandage or a Band-Aid?

Successful companies like Coca-Cola and Band-Aid have one important thing in common: a strong brand positioning strategy. Their brand names have become generic terms for all similar products in their niche.

A powerful positioning strategy is an absolute must for all businesses striving for success

The promises you make about your offering, and client perceptions of how well you deliver on those promises, combine to create your market positioning.

Positioning can be for a general mass market audience or a niche demographic sub-group, it can be focused on a particular market, be regional or global in scope, and can evolve as the brand develops and matures.

This CPE course provides a six-step framework for honing your positioning.

You'll examine the facets of your business to find the elements you deliver that resonate most with clients, use starter wording templates as a jumping-off point, and validate your work with seven key criteria.

Following are the major topics covered in this CPE webinar:

  • What is the difference between market and competitive positioning?
  • What is a positioning strategy?
  • What are the keys to success with positioning?
  • What is a positioning strategy framework?
  • What are the basic business attributes?

Learning Objectives

  • To discuss the cues that can be taken from my product or service offering to inform my positioning.
  • To assess what other elements of my business plan and strategy are affected by positioning.
  • To distinguish how companies position themselves.

Who Should Attend?

  • Business Owner
  • CEO
  • Certified Management Accountant
  • Certified Public Accountant
  • CFO/Controller
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Young CPA