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Determine your target market

  • CPA (CA)
  • CMA
  • CPA (US)
  • Course Description
  • Course Qualification
  • Presenter
  • Faq

Course Description

Course Description

Who are you selling to? 

While entrepreneurial optimism might lead you to believe the entire world is your market, success depends on a focused and detailed definition of your core audience.

To best serve your customers, you have to know who they are.

Of course, not everyone who buys your products or services fits the same profile, but as a company, you should have a core customer base in mind. Not only does it help you streamline your product offerings, but it also allows you to give those customers the best possible experience.

Demographic profiling is just the start; identifying your target market should also include delving into psycho-graphic characteristics such as belief systems and lifestyle choices.

In addition to providing starter lists of demographic and psychographic attributes that enable you to build a customer persona, this CPE course includes tips for developing your business-specific market characteristics, with advice specifically for B2B businesses and companies operating across international borders and cultures.

In this CPE webinar, you’ll also access methods for ensuring that the target market you pinpoint is consistent with other elements of your go-to-market strategy, from acquisition marketing channels to pricing and promotions.

The opportunity to apply tactics step by step in a workshop exercise empowers you to develop a target market definition unique to your business and in alignment with your startup goals.

Following are the major topics covered in this CPE webinar:

  • What is a target market?
  • Why is the target market so important?
  • What are the target market tips?
  • What is the target market framework?
  • What is your high-level target market?

Learning Objectives

  • To discuss what is the “everyone trap” and why is it dangerous.
  • To review how does defining my target market impact the rest of my business plan.
  • To assess what do investors look for in a target market.
  • To analyze the high-level target market.

Recommended For

  • This Online CPE webinar is recommended for CPAs, CMAs, CFAs, CEOs, CFOs, Business Owners, Entrepreneurs, and Other Individuals looking to catapult their business into success by learning how to hone in on a target market and determine who your core audience is.

Who Should Attend?

  • Certified Management Accountant
  • Certified Public Accountant
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Young CPA

Course Qualification

Webinar Qualifies For

  • 1 CPE Credit for Certified Management Accountants (CMA)
  • 1 CPE Credit of Business Management and Organization for Certified Public Accountants (CPA-US)
  • 1 CPD Credit for Chartered Professional Accountant (CPA Canada)

Presenter

About Presenter

Ken Burke

Founder EntrepreneurNOW! Networks

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a highly successfully serial entrepreneur, sought after guest speaker, mentor, and published author.

Ken's background is in software, which led him to found MarketLive; a market-leading, enterprise class eCommerce software that generates more than $2 billion in annual sales globally through major retailers across the globe. He sold MarketLive to Vista Equity Partners in 2016.

In 2021, Ken authored the book, “Prosper - 5 Keys to Thriving in Business and Life." In addition to his book, Ken has hundreds of published articles, and has spoken at over 300 industry events spanning his 21 years in the eCommerce industry.

As an eLearning Instructor, Ken has more than 30 courses published on major eLearning platforms such as LinkedIn Learning, Forbes, and Future Learn. To check out Ken's courses on LinkedIn Learning visit: https://www.linkedin.com/learning/instructors/entrepreneurnow

Ken graduated with honors from the USC Marshall School of Business with an MBA in Entrepreneurship. The school later awarded him with the honor of Entrepreneur of the Year.

About Company

EntrepreneurNOW! Networks

www.entrepreneurnow.com

The entrepreneurNOW! Network is dedicated to educating entrepreneurs on how to create, run and grow their businesses with highly curated video-based content, learning tools, and live coaching / mentoring.

We are dedicated to the success of entrepreneurs. We are entrepreneurs, just like you. Our success depends upon your success.

OUR MISSION

We believe that entrepreneurship education should be at the fingertips of every human around the world. We also believe that people learn better together. Our mission is to transform the way entrepreneurs learn, to contribute to explosive success rates among startups and solopreneurs, and increase collaboration between entrepreneurs.

OUR REASON

We built the entrepreneurNOW! learning community to solve the biggest problem standing between entrepreneurs and launching businesses that grow and thrive over time: Next to fraud and natural disasters, the #1 reason today’s businesses fail is due to a lack of knowledge about how to run a business.

We address entrepreneurs’ access to education in several ways: We painstakingly wrote and filmed all the educational content on this site, using carefully vetted experts in a variety of topic areas meaningful to entrepreneurs. Our carefully-curated videos get to the point, teach by example, and provide worksheets so that you can put everything into practice right away.

Faq

FAQs content

  • To receive Continuing Education credit for the event, you must register for the webcast prior to the start of each program.
  • Continuing Education Credit Certificate is available to all eligible participants within 24 hours of each webinar.
  • You must attend complete live webinar and respond to all polling questions asked during the webinar. Credits would be issued on 50 minute credit hour basis.
  • Polling feature Not supported: If you are logging in through browser or web portal in the browser (zoom.us) it doesn’t support the polling feature. Please be advised the current polling feature can only be supported via Zoom desktop and mobile app. You can check the same here : https://support.zoom.us/hc/en-us/articles/203749865-Polling-for-webinars
  • This event may be a recorded rebroadcast of a live event done in past and the instructor will be available to answer your questions during/after the webinar.
  • If you still face the polling problem please don’t panic and provide your response in the chat and we shall consider the same for processing for credits. You can download Zoom by clicking on the mentioned link : https://zoom.us/download
  • Our courses meet the global Continuing Professional Development (CPD-IES7) Standard for Chartered Accountants with International Education Standard 7 (IES 7) set by The International Federation of Accountants (IFAC), the International Accounting Education Standards Board (IAESB) and the Association of Chartered Certified Accountants (ACCA). Based on our accreditation by existing IFAC members and affiliates, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • You can manage your continuing education certificates and credits through your certificate dashboard which is available when you are logged in to your account (LOGIN)
  • As an accredited provider of Continuing Professional Education in the United States, myCPE online learning platform, courses, and webinars meet the requirements set forth by the Institute of Management Accountants (IMA), an IFAC Member Organization, as well as the National State Boards of Accountancy (NASBA) and the Institute of Internal Auditors (IIA), both IFAC Affiliates. As well as it has been approved by NASBA, Internal Revenue Service (IRS), Certified Financial Planner Board (CFP Board), California Tax Education Council (CTEC), Society of Human Resource Professional (SHRM), Human Resource Certification Institute (HRCI) and many more.Therefore, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable continuing education requirement as CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • myCPE Courses are taken by : CPA | CMA | CFE | CIA | CPA(Yellow Book)| CFP | CFA | CPA (Govt.) | EA | CRTP | MRTP | ORTP | ABV | CITP | CVA | PFS | CFF and others.
Determine your target market

$10

1 Credit

Subject Area

Business Management and Organization

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