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Grow Your Business with a Winning Marketing Strategy – Master Class

  • CPA (CA)
  • CMA
  • CPA (US)
Grow Your Business with a Winning Marketing Strategy – Master Class

3 Credits


Subject Area

Business Management and Organization

Webinar Qualifies For

3 CPE credit of Business Management & Organization for all CPAs

3 CPE credit for Certified Management Accountants (CMA)

3 CPD credit (Verifiable) for Canadian CPAs

3 General Educational credit for Tax Professionals / Bookkeepers / Accountants

Course Description

At the core of any great marketing plan is a list of strategic and clear marketing objectives.

Marketing objectives are a brand’s defined goals. They outline the intentions of the marketing team, provide clear direction for team members to follow, and offer information for executives to review and support.

Every experienced business owner knows that the survival of his business mainly depends on its marketing strategy. You need to create a powerful buzz around your brand that will attract the attention of both - consumers and media - and drive your sales and traffic.

This CPE webinar explores the difference between weak and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business.

How are you going to create demand for your products and services?

Generating demand for your product requires much more than simply releasing it onto the market. You need to conduct research, determine what consumers' needs are, establish yourself as a leader in your industry and repeatedly prove your products' worth.

The speaker in this continuing education course also discusses the tactics for deploying the marketing programs you choose, examples of their use, and their impact on your overall marketing budget.

This CPE/CPD course examines eleven marketing programs in-depth, including email marketing, SEO, content marketing, and advertising, with examples of how you can apply the right ones to your business.

These days, customers interact online with brands at arm’s length.

How can you connect with your customers and be generous with them while staying on-brand?

Thought leadership can bring your message to customers and afford them a chance to understand and connect with your brand on a deeper level.

Thought-leadership marketing can yield incredible results.

One survey found that 53% of firms had increased their company’s customer retention, 56% increased their press mentions and 62% boosted their client leads by doing this kind of activity.

Topics explored by the speaker also include identifying your expertise, choosing how to distribute your knowledge pieces, and a look at examples from a variety of industries. A workshop developed to support your work with the thought leadership prep worksheet completes this course.

This CPE course presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing, which includes blogs, reports, speaking gigs, PR, and more, to your advantage.

"If you build it, they will come" may be a great movie line, but it doesn't apply to finding customers for a new business. Instead, you need to create demand for your product or service using a mix of marketing and sales techniques.

This CPE course delves deep into acquisition strategy by outlining the building blocks of a successful marketing and sales program, from social media to net promoter scores.

The key to the success of your business is having a solid marketing plan that drives your business to new heights.

In this CPE webinar, you will learn how to create the marketing strategies you need to grow your revenues.

The speaker, Ken Burke will walk you step by step through the process enabling you to create your own strategic marketing plan for your business.

Learning Objectives

  • To investigate how your marketing programs impact your marketing budget and bottom line.
  • To identify how to measure the success of every one of your marketing programs.
  • To analyze how your marketing programs fit with your other business strategies.
  • To establish your credibility vis-a-vis thought leadership.
  • To create a marketing action plan that drives results.
  • To discuss how to measure the success of marketing initiatives.

Who Should Attend?

  • Accountant
  • Accounting and audit managers/practitioners
  • Accounting Firm
  • Accounting Practice Owners
  • Bookkeepers & Accountants & Tax Preparers
  • Business Owner
  • CEO
  • CFO/Controller
  • Chartered Professional Accountant
  • CPA (Industry)
  • CPA - Large Firm
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • CPA in Business
  • Entrepreneurial Accountant
  • Entrepreneurial CPA
  • Young CPA