4th of July offer on myCPE Prime, Unlimited courses and credits for just $199. Hurry! (Offer expires on July 04) Click here to start.

Grow Your Business with a Winning Marketing Strategy – Master Class

  • Accountant
  • CPA (CA)
  • CMA
  • CPA (US)
  • ACCA
  • CFIRS
  • CWS
  • Course Description
  • Course Qualification
  • Presenter
  • FAQ

Course Description

Course Description

At the core of any great marketing plan is a list of strategic and clear marketing objectives.

Marketing objectives are a brand’s defined goals. They outline the intentions of the marketing team, provide clear direction for team members to follow, and offer information for executives to review and support. Every experienced business owner knows that the survival of his business mainly depends on its marketing strategy. You need to create a powerful buzz around your brand that will attract the attention of both - consumers and media - and drive your sales and traffic.

This CPE webinar explores the difference between weak and strong objectives, ideas for types of objectives to set, and includes a workshop that will prepare you for drafting marketing objectives for your own business.

How are you going to create demand for your products and services?

Generating demand for your product requires much more than simply releasing it onto the market. You need to conduct research, determine what consumers' needs are, establish yourself as a leader in your industry and repeatedly prove your products' worth.

This CPE course examines eleven marketing programs in-depth, including email marketing, SEO, content marketing, and advertising, with examples of how you can apply the right ones to your business.

Explored in this CPE course are tactics for deploying the marketing programs you choose, examples of their use, and their impact on your overall marketing budget.

These days, customers interact with brands at arm’s length—online. How can you connect with your customers and be generous with them while staying on-brand?

Thought-leadership marketing can yield incredible results.

One survey by Orbit Media found that 53% of firms had increased their company’s customer retention, 56% increased their press mentions and 62% boosted their client leads by doing this kind of activity.

This CPE course presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing, which includes blogs, reports, speaking gigs, PR, and more, to your advantage.

Topics explored include identifying your expertise, choosing how to distribute your knowledge pieces, and a look at examples from a variety of industries. A workshop developed to support your work with the thought leadership prep worksheet completes this CPE course.

This CPE webinar delves deep into acquisition strategy by outlining the building blocks of a successful marketing and sales program, from social media to net promoter scores.

The key to the success of your business is having a solid marketing plan that drives your business to new heights and in this CPE webinar, you will learn how to create the marketing strategies you need to grow your revenues.

The speaker of this CPE webinar, Ken Burke will walk you step by step through the process enabling you to create your own strategic marketing plan for your business.

Learning Objectives

  • To investigate how your marketing programs impact your marketing budget and bottom line.
  • To identify how to measure the success of every one of your marketing programs.
  • To analyze how your marketing programs fit with your other business strategies.
  • To establish your credibility vis-a-vis thought leadership.
  • To create a marketing action plan that drives results.
  • To discuss how to measure the success of marketing initiatives.

Recommended For

  • This Online CPE webinar is recommended for CPAs, CMAs, CFAs, CEOs, CFOs, Business Owners, Entrepreneurs, and Other Individuals looking to take their business to new heights by learning how to create a winning marketing strategy.

Who Should Attend?

  • Accountant
  • Accounting and audit managers/practitioners
  • Accounting Firm
  • Accounting Practice Owners
  • Bookkeepers & Accountants & Tax Preparers
  • Certified Management Accountant (CMA)
  • Certified Public Accountant (CPA)
  • Chartered Professional Accountant
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Entrepreneurial Accountant
  • Young CPA

Course Qualification

Webinar Qualifies For

  • 3 CPD Credit for Chartered Professional Accountant (CPA Canada)
  • 3 CPE Credit of Communications & Marketing for Certified Public Accountants (CPA-US)
  • 3 CPE Credit for Certified Management Accountants (CMA)
  • 3 CPD Credit for Chartered Certified Accountants (ACCA)
  • 3 CE Credit for Certified Fiduciary & Investment Risk Specialist (CFIRS)
  • 3 CE Credit for Certified Wealth Strategist (CWS)
  • 3 General Credit for Accountant/Bookeeper

Additional details

  • Course Level :
    Basic
  • Credits :
    3
  • Instructional Method :
    Group Internet Based
  • Pre-requisites :
    None
  • Advance Preparation :
    None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

Presenter

About Presenter

Ken Burke

Founder, EntrepreneurNOW! Networks

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a highly successfully serial entrepreneur, sought after guest speaker, mentor, and published author.

Ken's background is in software, which led him to found MarketLive; a market-leading, enterprise class eCommerce software that generates more than $2 billion in annual sales globally through major retailers across the globe. He sold MarketLive to Vista Equity Partners in 2016.

In 2021, Ken authored the book, “Prosper - 5 Keys to Thriving in Business and Life." In addition to his book, Ken has hundreds of published articles, and has spoken at over 300 industry events spanning his 21 years in the eCommerce industry.

As an eLearning Instructor, Ken has more than 30 courses published on major eLearning platforms such as LinkedIn Learning, Forbes, and Future Learn. To check out Ken's courses on LinkedIn Learning visit: https://www.linkedin.com/learning/instructors/entrepreneurnow

Ken graduated with honors from the USC Marshall School of Business with an MBA in Entrepreneurship. The school later awarded him with the honor of Entrepreneur of the Year.

About Company

EntrepreneurNOW! Networks

www.entrepreneurnow.com

The entrepreneurNOW! Network is dedicated to educating entrepreneurs on how to create, run and grow their businesses with highly curated video-based content, learning tools, and live coaching / mentoring.

We are dedicated to the success of entrepreneurs. We are entrepreneurs, just like you. Our success depends upon your success.

OUR MISSION

We believe that entrepreneurship education should be at the fingertips of every human around the world. We also believe that people learn better together. Our mission is to transform the way entrepreneurs learn, to contribute to explosive success rates among startups and solopreneurs, and increase collaboration between entrepreneurs.

OUR REASON

We built the entrepreneurNOW! learning community to solve the biggest problem standing between entrepreneurs and launching businesses that grow and thrive over time: Next to fraud and natural disasters, the #1 reason today’s businesses fail is due to a lack of knowledge about how to run a business.

We address entrepreneurs’ access to education in several ways: We painstakingly wrote and filmed all the educational content on this site, using carefully vetted experts in a variety of topic areas meaningful to entrepreneurs. Our carefully-curated videos get to the point, teach by example, and provide worksheets so that you can put everything into practice right away.

Faq

FAQs content

  • To receive Continuing Education credit for the event, you must register for the webcast prior to the start of each program.
  • Continuing Education Credit Certificate is available to all eligible participants within 24 hours of each webinar.
  • You must attend complete live webinar and respond to all polling questions asked during the webinar. Credits would be issued on 50 minute credit hour basis.
  • Polling feature Not supported: If you are logging in through browser or web portal in the browser (zoom.us) it doesn’t support the polling feature. Please be advised the current polling feature can only be supported via Zoom desktop and mobile app. You can check the same here : https://support.zoom.us/hc/en-us/articles/203749865-Polling-for-webinars
  • This event may be a recorded rebroadcast of a live event done in past and the instructor will be available to answer your questions during/after the webinar.
  • If you still face the polling problem please don’t panic and provide your response in the chat and we shall consider the same for processing for credits. You can download Zoom by clicking on the mentioned link : https://zoom.us/download
  • Our courses meet the global Continuing Professional Development (CPD-IES7) Standard for Chartered Accountants with International Education Standard 7 (IES 7) set by The International Federation of Accountants (IFAC), the International Accounting Education Standards Board (IAESB) and the Association of Chartered Certified Accountants (ACCA). Based on our accreditation by existing IFAC members and affiliates, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • You can manage your continuing education certificates and credits through your certificate dashboard which is available when you are logged in to your account (LOGIN)
  • As an accredited provider of Continuing Professional Education in the United States, myCPE online learning platform, courses, and webinars meet the requirements set forth by the Institute of Management Accountants (IMA), an IFAC Member Organization, as well as the National State Boards of Accountancy (NASBA) and the Institute of Internal Auditors (IIA), both IFAC Affiliates. As well as it has been approved by NASBA, Internal Revenue Service (IRS), Certified Financial Planner Board (CFP Board), California Tax Education Council (CTEC), Society of Human Resource Professional (SHRM), Human Resource Certification Institute (HRCI) and many more.Therefore, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable continuing education requirement as CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • myCPE Courses are taken by : CPA | CMA | CFE | CIA | CPA(Yellow Book)| CFP | CFA | CPA (Govt.) | EA | CRTP | MRTP | ORTP | ABV | CITP | CVA | PFS | CFF and others.
Grow Your Business with a Winning Marketing Strategy – Master Class

$30

3 Credits

Subject Area

Communications & Marketing

Upcoming Webinars

Corporate Accounting & Auditing Best Practices
  • 4.1
  • (69)

Jul 05, 2022 | 09:00 AM EDT

Ultimate Guide to GAAP with Latest Updates
  • 4.0
  • (93)

Jul 05, 2022 | 09:00 AM EDT

Ethics in Practice
  • 4.6
  • (14)

Jul 05, 2022 | 09:30 AM EDT

Excel Accountant : Intro to Macros In-Depth
  • 4.6
  • (107)

Jul 05, 2022 | 10:00 AM EDT

Evolution of Terrorist Financing Methods
  • 4.3
  • (187)

Jul 05, 2022 | 10:00 AM EDT

2022 Enrolled Agent Ethics
  • 4.6
  • (106)

Jul 05, 2022 | 10:00 AM EDT

Master Capital Allocation
  • 4.6
  • (5)

Jul 05, 2022 | 10:00 AM EDT

QBO Complete Comprehensive Overview - Latest
  • 4.3
  • (68)

Jul 05, 2022 | 11:00 AM EDT

We use cookies to improve your experience on our website. Cookies store information about how a user interacts with Website. By clicking "Accept Cookies", you agree that MY-CPE LLC can store cookies on your device. All your data is anonymised and cannot be used to identify you.