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How to Easily Build an Online Marketing Machine For 2021

4.5 (101)

Nate Hagerty

TaxProMarketer

Wednesday, July 21, 2021 | 01:00 PM EDT

  • CPA (Canada)
  • CMA
  • CPA (US)

1.5 Credits

FREE

Subject Area

Communications & Marketing

Webinar Qualifies For

1.5 CPE credit of Communication and Marketing for all CPAs

1.5 CPE credit for Certified Management Accountants (CMA)

1.5 CPD credit (Verifiable) for Canadian CPAs

1.5 General Educational credit for Tax Professionals / Bookkeepers / Accountants

Upcoming Webinars

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Course Description

The online marketing landscape has drastically shifted in the past year for professional service firms.

So, how do you cut through the clutter?

If you think slapping up a website and posting to social media is all that’s needed to rake in the leads for your tax or accounting firm, you are wrong.

Unfortunately, not only are you wrong, but you are missing out on the epic gold rush of new business that this COVID-19-snapback season is still bringing. Our TaxProMarketer clients report massive surges in lead flow, new client acquisition, and the ability to “pick and choose” new pre-qualified clients.

But this didn’t happen by accident. Nor did it happen by relying on “one” singular strategy (like paying for ads to squeeze prospects through a high-pressure sales funnel or cold email prospecting).

Key topics covered in this online CPE webinar:

  • How to identify the highest-leverage activities your firm should be doing online?
  • How do YOU break through the noise and reach your best prospects?


This online continuing education session will provide you with a framework for how to evaluate your online marketing activities, as well as proven best practices for dominating your local online market, Now in 2021 and beyond.

Click here for more webinars on | Communication & Marketing | Personal Development | Business Organization & Management |

Learning Objectives

  • To determine how TaxProMarketer generated 600+ calls from online sources of new business for one of their CPA firm clients during the busy season — and did it in a way that their competition couldn’t match
  • To identify "SERP STACKING”: How to dominate the search engines using Maps, Local Listings, and other “hidden” sources and create MULTIPLE links to your firm’s content on the first page of relevant Google results
  • To determine how to finally get your social media marketing put on auto-pilot so scores of targeted prospects for your services can find you and hire your firm
  • To identify how to get past the jargon and overwhelm of the internet marketing landscape in 2021 to zero in on the CRITICAL components of an online marketing machine

Who Should Attend?

  • Accountant
  • Accounting and audit managers/practitioners
  • Accounting Firm
  • Accounting Practice Owners
  • Bookkeepers & Accountants & Tax Preparers
  • Certified Management Accountant
  • Certified Public Accountant
  • Chartered Professional Accountant
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Tax Practitioners
  • Young CPA

Testimonial

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    [no_of_record] => 101
    [average] => 4.5248
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4.5

(101)
61%
31%
7%
1%
0%

BS

I would've given 5 stars but I thought the webinar should've gone on for another 30 minutes. There was a lot of content that was shared and Nate did not stray off topic but we skimmed over some stuff and I think I would've gotten more out of it with the extra time.

MS

A great course! Very helpful and they seem to be a great pair/team to work with should a viewer choose to go that route after watching the webinar.

TG

The program was geared to someone with more knowledge in this area than I have. A lot of it was over my head and I didn't understand several of the terms used.

SL

This was a very informative presentation that makes accountants realize that marketing is as geeky as accounting! Actually, it makes me feel more comfortable that there is process in marketing rather than just a magical artsy thing. Thanks so much!

JF

For me, this was a technical course. I have considerable deficits with 'online marketing, but this course helped explain some things and presented new matters. I am working on 'it'

DH

I came into the webinar with the mindset of getting the CPE for it however after listening to the presentation I gained more information about how to possibly market my small business also ways in which my current company can gain a better access to our clients