How to Price Bookkeeping Services for More Profit live CPE Course

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How to Price Bookkeeping Services for More Profit

Learning Objectives

To determine the pricing myth that is holding accountants and bookkeepers back
To discuss the BIG mistakes most accounting professionals, make when pricing their bookkeeping services (make sure you aren’t!)
To discuss what to do about cheap competition who keep ‘low-balling’ with price
To describe 3 simple – yet powerful – steps to value pricing your bookkeeping services
To evaluate how to tap into the fundamental value pricing principle, everyone values things differently… and how this will help you get higher prices immediately

Course Description

Do you struggle with knowing how to price your bookkeeping services?

Do you hate having the pricing conversation with clients?

Do you feel you are working crazy long hours for too little reward?

Trust me, you are not alone.

The ultimate problem is that your clients don’t see the value of the work you do, they don’t want to pay a premium price for your services.

That’s why bookkeepers price so low. But you are worth so much more.

Pricing accounting services can be tricky. Go too high and you lose the client. Go too low and you leave money on the table.

One of the main reasons for this complexity is that the perception of value is different for every client and for every project. Each time you make a pricing decision, it needs to be tailored to the specifics of the client and context. A one-size-fits-all approach to pricing is a recipe for profit disaster.

Part of the problem is pricing the wrong way, part down to confidence and the rest down to a lack of pricing systems.

Pricing a project starts with being shockingly clear on your pricing objectives. In most instances, there are just two:

Get the client to perceive good value and say “yes”.
Deliver a handsome profit to your firm.

Pricing is largely about finding the sweet spot where both your client and you are happy.

In this online CPE webinar, the speaker, Mark Wickersham will share with you a better way of pricing bookkeeping and one of the biggest challenges for accounting professionals… how do you give a fixed price and know your price will be profitable?

Major topics covered in this online CPE webinar:

Why your clients hate hourly billing
Different ways to price your services
Why are so many accounting firms getting value pricing wrong?
Building up the value
The game-changing concept of optimal pricing and how you use it to maximize your profit
How do we transition to value pricing with our existing clients?

If you want to earn more money from bookkeeping work this online CPE course is for you.

Click for more webinars on | Business management & organization | Communication and marketing | Personal development |

Webinar Qualifies For

1 CPE Credit of Business Mgmnt and Org for Certified Public Accountants (CPA-US)
1.5 General Credit for Accountant/Bookkeeper/Tax Professionals
1.5 CPD Credit for CPA in Canada
1.5 CE Credit for Certified Wealth Strategist (CWS)
1.5 CE Credit for Certified Fiduciary and Investment Risk Specialist (CFIRS)

About Instructor

Mark Wickersham

Owner, Mark Wickersham Training International Ltd.

Mark Wickersham – Chartered Accounted, public speaker and #1 best-selling author – is known as the most sought after profit improvement expert in the accounting community. He is famous for helping accounting firms double their profits in less than 18 months without having to work harder or do any uncomfortable marketing.

Mark is passionate about this great accounting profession. He believes that we have the power to make a profound difference to the lives of our clients and in return accountants should be very richly rewarded. Unfortunately the reality is very different; benchmarking studies show over half of accounting firms are actually making a true economic loss.

Mark wants to CHANGE that.

Mark started his own accounting firm in 1996 and made dozens of stupid mistakes in the first 2 years. Mistakes which had disastrous consequences on his profits and cash balances. But in November 1999 all that changed. With help from Steve Pipe, Michael Gerber, Paul Dunn and Ron Baker he created the 7-step “Fastest Way To Double Your Profits” formula.

Not only did this completely transform the profits of his own accounting firm (which enabled him to sell it in a management buy-out a few years later), it has helped 100s of UK Accounting firms. For example…

Phil Bessant (a sole practitioner in Newport) recently wrote, “Wow! I’ve added over £100,000 to my fees (which will all be extra profit) in just a few short months by following the step-by-step advice and systems in Mark’s Effective Pricing for Accountants programme. And it was so easy to do.”

Number 1 bestselling author

Mark is also a widely published author on practice issues. In May 2011 his book, “Effective Pricing for Accountants”, was a number 1 Amazon bestseller. He has also co-authored “Your Blueprint for a Better Tax Practice” and “Your Blueprint for a Better Accountancy Practice”, both of which have been widely acclaimed.

Additional Information

Duration

1.5 Hours

Course Level

Basic

Instructional Method

Group Internet Based

Pre-requisites

None

Advance Preparation

None

FAQ’s

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NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

Ratings and Review

4.6

Excellent

Very Good

Average

Poor

Terrible

Linda Florence, Accountant/Bookkeeper/Tax Professionals

Thank you for offering this course! I've always known our bookkeeping services were priced too low yet was unsure how to price them other than hourly or monthly. This initial course gave me a springboard, and I am looking forward to the more in-depth series being offered this next week!

Mandy Lee, Accountant/Bookkeeper/Tax Professionals

The program gave me some ideas to price bookkeeping services for more profit. Thanks Mark.

Meredith Rawles, Accountant/Bookkeeper/Tax Professionals

The webinar was informative and entertaining. Mark, was the instructor was awesome!

Robie Butler, CPA (US)

Well done and good information for pricing and client relations.

Melanie Steinberg, CPA in Canada

Thank you! It was very easy to understand and went by quickly

1.5 Credits

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Subject Area

Business Mgmnt and Org

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How to Price Bookkeeping Services for More Profit

Course Details

Learning Objectives

Course Description

Qualifies for

Webinar Qualifies For

Presenter Details

About Instructor

Mark Wickersham

Other Details

Additional Information

1.5 Hours

Basic

Group Internet Based

None

None

FAQ’s

NASBA APPROVED

Ratings and Review

4.6

Linda Florence, Accountant/Bookkeeper/Tax Professionals

Mandy Lee, Accountant/Bookkeeper/Tax Professionals

Meredith Rawles, Accountant/Bookkeeper/Tax Professionals

Robie Butler, CPA (US)

Melanie Steinberg, CPA in Canada

Subject Area

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