CPE PACKAGES (Incl. Ethics) for Multiple States and Qualifications @ $4/credit. CLICK HERE to view.

How to Price Bookkeeping Services for More Profit

  • CPA (CA)
  • CPA (US)
Price Bookkeeping Services CPE webinar

1.5 Credits


Subject Area

Business Management and Organization

Webinar Qualifies For

1.5 CPE credit of Business Management & Organization for all CPAs

1.5 CPD credit (Verifiable) for Canadian CPAs

1.5 General Educational credit for Tax Professionals / Bookkeepers / Accountants

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Course Description

Do you struggle with knowing how to price your bookkeeping services?

Do you hate having the pricing conversation with clients?

Do you feel you are working crazy long hours for too little reward?

Trust me, you are not alone.

The ultimate problem is that your clients don’t see the value of the work you do, they don’t want to pay a premium price for your services.

That’s why bookkeepers price so low. But you are worth so much more.

Pricing accounting services can be tricky. Go too high and you lose the client. Go too low and you leave money on the table.

One of the main reasons for this complexity is that the perception of value is different for every client and for every project. Each time you make a pricing decision, it needs to be tailored to the specifics of the client and context. A one-size-fits-all approach to pricing is a recipe for profit disaster.

Part of the problem is pricing the wrong way, part down to confidence and the rest down to a lack of pricing systems.

Pricing a project starts with being shockingly clear on your pricing objectives. In most instances, there are just two:

  • Get the client to perceive good value and say “yes”.
  • Deliver a handsome profit to your firm.

Pricing is largely about finding the sweet spot where both your client and you are happy.

In this online CPE webinar, the speaker, Mark Wickersham will share with you a better way of pricing bookkeeping and one of the biggest challenges for accounting professionals… how do you give a fixed price and know your price will be profitable?

Major topics covered in this online CPE webinar:

  • Why your clients hate hourly billing
  • Different ways to price your services
  • Why are so many accounting firms getting value pricing wrong?
  • Building up the value
  • The game-changing concept of optimal pricing and how you use it to maximize your profit
  • How do we transition to value pricing with our existing clients?

If you want to earn more money from bookkeeping work this online CPE course is for you.

Click for more webinars on | Business management & organization | Communication and marketing | Personal development |

Learning Objectives

  • To determine the pricing myth that is holding accountants and bookkeepers back
  • To discuss the BIG mistakes most accounting professionals, make when pricing their bookkeeping services (make sure you aren’t!)
  • To discuss what to do about cheap competition who keep ‘low-balling’ with price
  • To describe 3 simple – yet powerful – steps to value pricing your bookkeeping services
  • To evaluate how to tap into the fundamental value pricing principle, everyone values things differently… and how this will help you get higher prices immediately

Who Should Attend?

  • Accountant
  • Accounting Firm
  • Accounting Practice Owners
  • Bookkeeper
  • Bookkeepers & Accountants & Tax Preparers
  • Chartered Professional Accountant
  • CPA - Large Firm
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • QB Pro Advisor
  • Senior Accountant
  • Staff of Accounting Firm
  • VP Accounts
  • Xero Advisor
  • Young CPA





The program gave me some ideas to price bookkeeping services for more profit. Thanks Mark.


The webinar was informative and entertaining. Mark, was the instructor was awesome!


A great perspective


Looking forward to more from this instructor.


Thank you for offering this course! I've always known our bookkeeping services were priced too low yet was unsure how to price them other than hourly or monthly. This initial course gave me a springboard, and I am looking forward to the more in-depth series being offered this next week!


Extremely powerful and informative presentation!