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Address Performance and Behavior Issues: Part 2

  • Accountant
  • CPA (CA)
  • CFE
  • CMA
  • CPA (US)
  • CA - ICAEW
  • HRCI
  • SHRM
  • ACCA
  • CA - Ireland
  • CA - Scotland
  • CPA - Ireland
  • CWS
  • Course Description
  • Course Qualification
  • Presenter
  • FAQ

Course Description

Course Description

Performance coaching often plays a crucial role in performance management, evaluation, and performance reviews. Through performance coaching, managers can guide workers through what they should do, how they should behave, and strategies to measure success. Workers cannot achieve the necessary results if they are unclear. Performance coaching clarifies what measurable results should be achieved.

The "Manager-As-Coach" approach means managers act as coaches for those reporting to them, such as individuals or teams. Rather than controlling their employees and telling them what to do, as a coach, a manager provides the necessary support and mentorship and facilitates their employees' development. However, a high-performance coach/manager needs the mindset to coach.

This online CPE performance management webinar will define performance coaching and present the approach of "Manager-As-Coach."

The presenters will review the differences between directive and non-directive coaching from the "High-Performance Coaching Model," describe the Directive Coach's Asset Wheel and explain the coaching process using the "Manager-As-Coach" approach. Finally, a takeaway tool to apply back to the job will be provided.

For more webinars click here: PDC/RCH courses | Business Management courses

Learning Objectives

  • To define Manager-As-Coach & Performance Coaching.
  • To review the differences between directive coaching and non-directive coaching.
  • To explain the Directive coach’s asset wheel.
  • To provide tools for managers to use in high-performance coaching.

Recommended For

  • This Online Continuing Professional Education webinar is recommended for CPAs, CMAs, CFEs, and Other professionals who want to understand performance and Behavior Issues.
  • This CPD webinar is recommended for CPAs in Canada who desire to support their clients with updated knowledge on performance and Behavior Issues.

Who Should Attend?

  • Certified Fraud Examiner
  • Certified Management Accountant (CMA)
  • Certified Public Accountant (CPA)
  • CPA (Industry)
  • CPA - Large Firm
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • CPA in Business
  • Young CPA

Course Qualification

Webinar Qualifies For

  • 1 General Credit of Management Services for Accountant/Bookkeeper/Tax Professionals
  • 1 CPD Credit of Business Management and Organization for Chartered Professional Accountant (CPA Canada)
  • 1 CPE Credit of Management Services for Certified Fraud Examiner (CFE)
  • 1 CPE Credit of Performance Management for Certified Management Accountants (CMA)
  • 1 CPE Credit of Management Services for Certified Public Accountants (CPA-US)
  • 1 CE Credit for Certified Fiduciary & Investment Risk Specialist (CFIRS)
  • 1 CE Credit for Certified Wealth Strategist (CWS)
  • 1 CPD Credit for CA - ICAEW
  • 1 CPD Credit for Chartered Certified Accountants (ACCA)
  • 1 CPD Credit for Chartered Accountants - Ireland (CAI)
  • 1 CPD Credit for Chartered Accountants - Scotland
  • 1 CPD Credit for CPA - Ireland
  • 1 RCH Credit of HR (General) for Human Resource Certification Institute (HRCI) (Approval No. 597241)
  • 1 PDC Credit of HR metrics for SHRM Professionals (Approval No. 22-FHDC6)

Additional details

  • Course Level :
  • Credits :
  • Instructional Method :
    Group Internet Based
  • Pre-requisites :
  • Advance Preparation :


MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:


About Presenter

William Rothwell, Ph.D., SPHR, SHRM-SCP, RODC, CPLP

Vice President, Rothwell & Associates, Inc.

William J. Rothwell, Ph.D., SPHR, SHRM-SCP, RODC, CPLP Fellow is President of Rothwell & Associates, Inc. & Rothwell & Associates, LLC. His consulting focuses on succession planning and talent management.  He is also a Professor at Penn State University, University Park, where he teaches graduate courses in Organization Development and Change. 

Before becoming a professor 28 years ago, he had nearly 20 years of full-time human resource management experience in government and in business. He has consulted on succession planning with corporations, small businesses, family businesses, charities, and Federal, State and local government agencies. He has traveled to China 83 times and has consulted on succession on nearly every continent. Among his 127 published books are these, which are relevant to this webinar: The essential HR guide for small businesses and startups; Optimizing talent in the federal workforce; Building a talent development structure without borders; Effective succession planning: Ensuring leadership continuity and building talent from within; The leader’s daily role in talent management: Maximizing results, engagement and retention; Career planning and succession management: Developing your organization’s talent for today and tomorrow; The competency toolkit; Talent management: A step-by-action-oriented guide based on best practice; Becoming an effective mentoring leader: Proven strategies for building excellence in your organization; Working longer: New strategies for managing, training, and retaining older employees; Invaluable knowledge: Securing your company’s technical expertise-Recruiting and retaining top talent, transferring technical knowledge, engaging high performers; The manager’s guide to maximizing employee potential; and Cases in government succession planning: Action-oriented strategies for public-sector human capital management, workforce planning, succession planning, and talent management.

About Company

Rothwell & Associates, Inc.

Rothwell & Associates, LLC. is an independent consulting firm that focuses on critical issues in human resource development and management. As a full-service consulting firm, we customize all programs to address the specific needs of the client. R&A specializes in succession planning, talent management, organization development, human resource development, and performance consulting. Our mission is to accelerate the potential of an organization's talent pool and to optimize the performance of its people.

About Presenter

Behnam Bakhshandeh, PhD, MPS

Executive Coach, OD & HRD Practitioner, Business Consultant, Program Designer & Workshop Facilitator, Primeco Education, Inc.

Behnam Bakhshandeh is an accomplished business manager, known widely as a dynamic writer, speaker, personal and business coach and trainer. Implementing his skills as a passionate, visionary leader, he produces extraordinary results in record time. Behnam brings his broad experience and successful track record to each project, whether it involves personal development, implementing customer-focused programs, integrating technologies, marketing, redesigning operational core processes, or delivering strategic initiatives.

Before designing Primeco Education technology, Behnam led educational programs and later managed operations for a global education organization based in two major US cities. During this seven-year period, Behnam worked personally with tens of thousands of participants. He was accountable for expanding customer participation, training program leaders, increasing sales, and improving the finance department's efficiency and management of the overall operations for the staff and their team of over 400 volunteers, who together served an annual client base of over 10,000.

Behnam designed the Primeco Education technology in 2001. Since then, he and his team members have helped countless businesses and individuals not only achieve their goals, but also transform their thinking. His proven methodology is based on his extensive experience in business and human relations.

He consistently delivers and works with others to produce results beyond what was predicted or expected. This exceptional rate of business and personal growth is the result of his high integrity, unprecedented teamwork, open communication, and a contagious, unflinching commitment to excellence in all business operations, personal relationships, and professional interactions. Behnam is a shining example of how combining vision and goals with hard work consistently pays off beyond even the highest expectations. His work with businesses has resulted in successful team building, companies that grow through a shared vision, efficient process redevelopment, increased revenues, and work environments that support employee satisfaction and retention.

Committed to lifelong education, Behnam went back to school and earned his Bachelor of Science Degree in Psychology from the University of Phoenix.  He continued his graduate studies at Penn State University to earn a Master of Professional Study in Organizational Development and Change, which was immediately continued by his Doctorate in Workforce Education & Development with a concentration on Human Resources Development (HRD) and Organization Development (OD) in College of Education at Penn State. Behnam enjoyed expanding into psychology as an addition to his already strong background in philosophy and ontology. He particularly enjoyed and was inspired by Positive Psychology and the work of many psychologists who used the Humanistic Psychology approach for empowering and treating their patients. Behnam finds these two psychological approaches very similar to his own work, methodology, and approaches. ​ Behnam is widely known for his commitment to making a difference in every life he touches.  He is distinguished in his field for delivering outcomes that leave all his clients fulfilled in realizing their dreams.  His rigor ensures that results are produced while his compassion and sense of humor bring a play to every working relationship.

About Company

Primeco Education, Inc.

Primeco Education is a coaching and consulting company serving individuals, organization and public since 2001.

Our work consists of a series of coaching conversations, practices and action plans that give our clients the ability to perform with greater freedom, commitment and accountability in their lives and their profession. Our commitment is to remove the obstacles that people face in building sustained growth and success both personally and professionally.

For Booking and Reservations please contact Primeco Education on 570-267-2406 or contact


FAQs content

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  • Our courses meet the global Continuing Professional Development (CPD-IES7) Standard for Chartered Accountants with International Education Standard 7 (IES 7) set by The International Federation of Accountants (IFAC), the International Accounting Education Standards Board (IAESB) and the Association of Chartered Certified Accountants (ACCA). Based on our accreditation by existing IFAC members and affiliates, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
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  • As an accredited provider of Continuing Professional Education in the United States, myCPE online learning platform, courses, and webinars meet the requirements set forth by the Institute of Management Accountants (IMA), an IFAC Member Organization, as well as the National State Boards of Accountancy (NASBA) and the Institute of Internal Auditors (IIA), both IFAC Affiliates. As well as it has been approved by NASBA, Internal Revenue Service (IRS), Certified Financial Planner Board (CFP Board), California Tax Education Council (CTEC), Society of Human Resource Professional (SHRM), Human Resource Certification Institute (HRCI) and many more.Therefore, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable continuing education requirement as CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
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Ratings and Review


13 Ratings



Very Good








Address Performance and Behavior Issues: Part 2


1 Credit

Subject Area

Management Services

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