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Pivot Your Marketing in Response to COVID-19

  • CPA (CA)
  • CMA
  • CPA (US)
  • Course Description
  • Course Qualification
  • Presenter
  • Faq

Course Description

Course Description

Due to the COVID pandemic, many accountants are re-vamping their marketing activities. They reach out through digital space and capture the attention of clients and referral sources. 

Take stock of your digital resources – website, LinkedIn profile – and consider how to adapt them to the new work from home environment to boost your Marketing activities.

Join Janet Falk in this online CPE webinar for CPAs to consider the options to promote your insights and guidance, consistent with your firm’s practice and budget.

This online CPE webinar covers following key topics:

  • Website update: cellphone contact, additional services, chatbot
  • Newsletters, client alerts, blog posts, tip sheets and articles
  • Resource center
  • Customized advice for particular clients
  • Video, YouTube channel, Facebook Live
  • Webinars and podcasts
  • Zoom set-up for out-of-office calls

Learning Objectives

  • To know how to update your website
  • To discuss how to polish your LinkedIn profile and build professional network
  • To discuss how to create and share new print, digital and video content
  • To explain how to effectively network in a virtual meeting
  • To explain how to contact the media with COVID-related ideas

Recommended For

  • This online CPE webinar is recommended for any Professional or Sr. Staff Members interesting learning more about Business Development, Social Media Marketing, Linkedin Marketing, Online Client Acquisition etc

Who Should Attend?

  • Accountant
  • Accounting and audit managers/practitioners
  • Accounting Firm
  • Accounting Practice Owners
  • Bookkeepers & Accountants & Tax Preparers
  • Business Owner
  • Certified Management Accountant
  • Certified Public Accountant
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • CPA in Business
  • Staff of Accounting Firm
  • Tax Firm
  • Tax Practitioners
  • Young CPA

Course Qualification

Webinar Qualifies For

  • 1 CPE Credit for Certified Management Accountants (CMA)
  • 1 CPE Credit of Communications & Marketing for Certified Public Accountants (CPA-US)
  • 1 CPD Credit for Chartered Professional Accountant (CPA Canada)

Presenter

About Presenter

Janet Falk

Consultant Falk Communications and Research

Janet Falk is a Communications professional with more than 30 years’ experience in-house, as a consultant and at public relations agencies. As Chief Strategist of Falk Communications and Research, she manages pro-active media outreach and has secured placement of executives and events in local, national and international print and broadcast media. For example, articles in three hotel industry publications generated more than 800 phone calls from hotel industry CFOs inquiring about a client’s services, a far more impactful and economical approach than buying a list of hotel executives for cold-calling. Accountants, attorneys, business executives and consultants rely on her insight, strategy and analysis. Janet is a versatile writer who can prepare newsletters, speeches, presentations and website copy, as well as marketing literature. She has a broad network of contacts among graphic designers, web developers, photographers and printers to meet related client needs.

About Company

Falk Communications and Research

janetlfalk.com/

Falk Communications and Research provides Public Relations, Marketing Communications and Strategy services to accountants, attorneys, business owners, consultants and nonprofits. Key services are contact with targeted media, review of digital assets (website, LinkedIn profile), publication of articles in industry magazines, newsletters, speeches and marketing brochures, among other services. For more information, please visit www.JanetLFalk.com.

Faq

FAQs content

  • To receive Continuing Education credit for the event, you must register for the webcast prior to the start of each program.
  • Continuing Education Credit Certificate is available to all eligible participants within 24 hours of each webinar.
  • You must attend complete live webinar and respond to all polling questions asked during the webinar. Credits would be issued on 50 minute credit hour basis.
  • Polling feature Not supported: If you are logging in through browser or web portal in the browser (zoom.us) it doesn’t support the polling feature. Please be advised the current polling feature can only be supported via Zoom desktop and mobile app. You can check the same here : https://support.zoom.us/hc/en-us/articles/203749865-Polling-for-webinars
  • This event may be a recorded rebroadcast of a live event done in past and the instructor will be available to answer your questions during/after the webinar.
  • If you still face the polling problem please don’t panic and provide your response in the chat and we shall consider the same for processing for credits. You can download Zoom by clicking on the mentioned link : https://zoom.us/download
  • Our courses meet the global Continuing Professional Development (CPD-IES7) Standard for Chartered Accountants with International Education Standard 7 (IES 7) set by The International Federation of Accountants (IFAC), the International Accounting Education Standards Board (IAESB) and the Association of Chartered Certified Accountants (ACCA). Based on our accreditation by existing IFAC members and affiliates, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • You can manage your continuing education certificates and credits through your certificate dashboard which is available when you are logged in to your account (LOGIN)
  • As an accredited provider of Continuing Professional Education in the United States, myCPE online learning platform, courses, and webinars meet the requirements set forth by the Institute of Management Accountants (IMA), an IFAC Member Organization, as well as the National State Boards of Accountancy (NASBA) and the Institute of Internal Auditors (IIA), both IFAC Affiliates. As well as it has been approved by NASBA, Internal Revenue Service (IRS), Certified Financial Planner Board (CFP Board), California Tax Education Council (CTEC), Society of Human Resource Professional (SHRM), Human Resource Certification Institute (HRCI) and many more.Therefore, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable continuing education requirement as CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • myCPE Courses are taken by : CPA | CMA | CFE | CIA | CPA(Yellow Book)| CFP | CFA | CPA (Govt.) | EA | CRTP | MRTP | ORTP | ABV | CITP | CVA | PFS | CFF and others.

Ratings and Review

4.2

167 Ratings

Excellent

79

Very Good

59

Average

23

Poor

4

Terrible

2

TB

Tim Bradshaw, CPA (US)

Jan 24th, 2022

Very on point topic and great suggestions as to how to better market during COVID times.

SD

Smita Dhuri, CPA (US)

Dec 21st, 2021

It was great, lot of insights especially some unknown facts about LinkedIn.

CD

Christofer Dinardo, CPA (US)

Dec 21st, 2021

A lot of good information for linkedin and communication in general - very helpful.

CS

Christopher Spadaccini, CPA (US)

Nov 30th, 2021

Quality session

NS

Nicholas Smeltzer, CPA (US)

Nov 23rd, 2021

great program.

online Marketing CPE Course

FREE

1 Credit

Subject Area

Communications & Marketing

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