CPE PACKAGES (Incl. Ethics) for Multiple States and Qualifications @ $4/credit. CLICK HERE to view.

Public Relations and Marketing for Small Business Owners

  • CPA (CA)
  • CMA
  • CPA (US)
Public Relations and Marketing for Small Business Owners

1 Credit

FREE

Subject Area

Communications & Marketing

Webinar Qualifies For

1 CPE credit of Communication and Marketing for all CPAs

1 CPE credit for Certified Management Accountants (CMA)

1 CPD credit (Verifiable) for Canadian CPAs

1 General Educational credit for Tax Professionals / Bookkeepers / Accountants

Upcoming Webinars

Best Workshop on S Corporation (Form 1120S) Tax Return Review & Case Study (NEW)

(40)

Oct 21, 2021 | 09:00 AM EDT View Details

Stratgeic Planning Essentials for Nonprofit and Small Businesses

Oct 21, 2021 | 09:00 AM EDT View Details

IRS Representation Series - Circular 230 Ethics and Updates

(1)

Oct 21, 2021 | 09:00 AM EDT View Details

How To Accurately Prepare the 709 Gift Tax Return

(31)

Oct 21, 2021 | 09:30 AM EDT View Details

Demystifying the Magic of Deferred Taxes

(1)

Oct 21, 2021 | 09:30 AM EDT View Details

Understanding Cash Frauds

(5)

Oct 21, 2021 | 09:30 AM EDT View Details

Tax Strategies for Real Estate: Crucial Insights: Acquisition and Depreciation Strategies

(13)

Oct 21, 2021 | 09:30 AM EDT View Details

Mastering QBO For Accountants - Techniques,Tips & Tricks, Advance Learning

(12)

Oct 21, 2021 | 10:00 AM EDT View Details

Practical Guide to IRAs – Contributions & Distributions for Traditional, Roth, SEP & SIMPLE IRAs

(43)

Oct 21, 2021 | 10:00 AM EDT View Details

AICPA Code of Conduct in the Real World

(667)

Oct 21, 2021 | 10:00 AM EDT View Details

Savvy Social Security Planning: All You Need to Know About Social Security Claiming Strategies

(566)

Oct 21, 2021 | 10:00 AM EDT View Details

Excel Accountant: Filtering Data

(7)

Oct 21, 2021 | 10:00 AM EDT View Details

Individual Tax Update (Latest)

(684)

Oct 21, 2021 | 10:00 AM EDT View Details

Basics of Nexus: Understanding State Tax Issues

(1)

Oct 21, 2021 | 10:30 AM EDT View Details

Influencing Skills

(65)

Oct 21, 2021 | 10:30 AM EDT View Details

Course Description

You’ve got limited time, budget, and resources to manage your business and plan its growth.

Learn to promote your business using Public Relations and Marketing practices that will attract new clients and keep you top of mind with referral sources.

Public Relations is essential for small businesses to grow. What’s more, there are excellent, affordable tools and resources now to help business owners manage PR – making it more accessible to them.

There’s a lot you can accomplish on your own to get people talking about your business. How do you create a good buzz? 

Here are a few suggestions:

  • Introduce yourself to members of the media.
  • Pitch a story idea to the media
  • Write and distribute a press release

In this online CPE course, you will learn the best practices to get in front of your prospective clients, keep in touch with past clients and remain top of mind with your referral sources.

Major topics covered in this online CPE webinar:

  • What small business PR is and why you need it
  • What counts as a news story
  • Why newsletters are more valuable than social media activity


Learning Objectives

  • How to introduce yourself to reporters so you will be the one they call for quotes in a news article
  • How to write an effective press release
  • How to write a newsletter
  • How to write an informative FREE tip sheet

Who Should Attend?

  • Accountant
  • Accounting Firm
  • Accounting Practice Owners
  • Business Owner
  • Certified Management Accountant
  • Certified Public Accountant
  • Chartered Professional Accountant
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • CPA in Business
  • Entrepreneurial Accountant
  • Entrepreneurial CPA
  • Young CPA

Testimonial

4.6

(23)
70%
22%
9%
0%
0%

NS

Very good experience, I really enjoyed the presenter and the information provided even though I work in accounting instead of PR.

JG

Great session for small business owners on performing public relations. Especially good to help get you and your firm recognized.

DB

This is a great introduction in public relations packed with specific examples and steps for you to get started. Thanks Janet!