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Succession Planning in Accounting Firms: How to Recruit, Develop and Retain Successors

  • CPA (CA)
  • CMA
  • CPA (US)
  • Course Description
  • Course Qualification
  • Presenter
  • Faq

Course Description

Course Description

Running your accounting firm all by yourself sounds cool, but let’s face it: you won’t be able to run your business forever. Everybody has to face retirement, even accountants and financial advisers.

Your organization has a reputation to maintain, even after your time as founder or CEO has passed. The future of your accounting firm after your departure is very real, and it’s important that you plan ahead for it, starting right now.

Success in succession!

While it might sound daunting, the succession process doesn’t have to be an administrative headache

This online CPE course on succession planning discusses the importance of leadership continuity for your accounting firm, along with various methods by which you can ensure as hassle-free a succession process as possible.

 As an accountant you will always have questions like:

How do you pick your successor, groom him or her for more responsibility, and ensure that you can keep someone for whom you have invested sizable time and money?

While succession planning may sound simple to those who have never done it—some claim it is merely an exercise in getting prepared to move from one box on the organization chart to another box! —there is more to it than it appears at first glance.

How do you know when you should look for a successor? 

Should you hire your successor from outside, promote from inside, or do something else? 

Should the focus be on preparing people for job duties at higher levels of responsibility, or should you also focus on transferring lessons learned from experience in dealing with your client base or focus on transferring professional relationships of critical importance to the business?

How do you know that someone can succeed at higher levels of responsibility if you judge them only from their track record at a lower level? 

How do you develop and retain good people at a time when 40 percent of the U.S. workforce is looking for other jobs?

You will get all the answers to these and other challenging questions in this free online CPE webinar.

Learning Objectives

  • To determine when you should look for a successor 
  • To decide whether to hire your successor from outside, promote from inside, or do something else? 
  • To describe important choices in developing people for performing work at higher levels of responsibility, transferring lessons gained from experience with a client base, and transferring professional contacts of importance to the business
  • To assess future promotion potential
  • To summarize practical ways to develop people for the future while getting work out of them today

Recommended For

  • This online CPE course is recommended for CPAs, CMAs, Other Accounting Practitioners desiring to learn about succession planning of accounting firms.

Who Should Attend?

  • Accountant
  • Accounting Firm
  • Accounting Practice Owners
  • Certified Management Accountant
  • Certified Public Accountant
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Senior Accountant
  • Young CPA

Course Qualification

Webinar Qualifies For

  • 1 CPD Credit for Chartered Professional Accountant (CPA Canada)
  • 1 CPE Credit of Business Management and Organization for Certified Public Accountants (CPA-US)
  • 1 CPE Credit for Certified Management Accountants (CMA)


About Presenter

William Rothwell, Ph.D., SPHR, SHRM-SCP, RODC, CPLP

Vice President Rothwell & Associates, Inc.

William J. Rothwell, Ph.D., SPHR, SHRM-SCP, RODC, CPLP Fellow is President of Rothwell & Associates, Inc. & Rothwell & Associates, LLC. His consulting focuses on succession planning and talent management.  He is also a Professor at Penn State University, University Park, where he teaches graduate courses in Organization Development and Change. 

Before becoming a professor 28 years ago, he had nearly 20 years of full-time human resource management experience in government and in business. He has consulted on succession planning with corporations, small businesses, family businesses, charities, and Federal, State and local government agencies. He has traveled to China 83 times and has consulted on succession on nearly every continent. Among his 127 published books are these, which are relevant to this webinar: The essential HR guide for small businesses and startups; Optimizing talent in the federal workforce; Building a talent development structure without borders; Effective succession planning: Ensuring leadership continuity and building talent from within; The leader’s daily role in talent management: Maximizing results, engagement and retention; Career planning and succession management: Developing your organization’s talent for today and tomorrow; The competency toolkit; Talent management: A step-by-action-oriented guide based on best practice; Becoming an effective mentoring leader: Proven strategies for building excellence in your organization; Working longer: New strategies for managing, training, and retaining older employees; Invaluable knowledge: Securing your company’s technical expertise-Recruiting and retaining top talent, transferring technical knowledge, engaging high performers; The manager’s guide to maximizing employee potential; and Cases in government succession planning: Action-oriented strategies for public-sector human capital management, workforce planning, succession planning, and talent management.

He can be reached by email at

About Company

Rothwell & Associates, Inc.

Rothwell & Associates, LLC. is an independent consulting firm that focuses on critical issues in human resource development and management. As a full-service consulting firm, we customize all programs to address the specific needs of the client. R&A specializes in succession planning, talent management, organization development, human resource development, and performance consulting. Our mission is to accelerate the potential of an organization's talent pool and to optimize the performance of its people.


FAQs content

  • To receive Continuing Education credit for the event, you must register for the webcast prior to the start of each program.
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  • Our courses meet the global Continuing Professional Development (CPD-IES7) Standard for Chartered Accountants with International Education Standard 7 (IES 7) set by The International Federation of Accountants (IFAC), the International Accounting Education Standards Board (IAESB) and the Association of Chartered Certified Accountants (ACCA). Based on our accreditation by existing IFAC members and affiliates, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • You can manage your continuing education certificates and credits through your certificate dashboard which is available when you are logged in to your account (LOGIN)
  • As an accredited provider of Continuing Professional Education in the United States, myCPE online learning platform, courses, and webinars meet the requirements set forth by the Institute of Management Accountants (IMA), an IFAC Member Organization, as well as the National State Boards of Accountancy (NASBA) and the Institute of Internal Auditors (IIA), both IFAC Affiliates. As well as it has been approved by NASBA, Internal Revenue Service (IRS), Certified Financial Planner Board (CFP Board), California Tax Education Council (CTEC), Society of Human Resource Professional (SHRM), Human Resource Certification Institute (HRCI) and many more.Therefore, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable continuing education requirement as CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • myCPE Courses are taken by : CPA | CMA | CFE | CIA | CPA(Yellow Book)| CFP | CFA | CPA (Govt.) | EA | CRTP | MRTP | ORTP | ABV | CITP | CVA | PFS | CFF and others.

Ratings and Review


18 Ratings



Very Good









Regis Ringuyeneza

Aug 24th, 2021

This was very informative, if possible be it for a longer session

Succession Planning Accounting Firms


1 Credit

Subject Area

Business Management and Organization

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