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The Value of Value-Based Pricing

4.4 (631)

Edward Mcrae, CPA (US)

AccountingSuite

Wednesday, February 24, 2021 | 12:00 PM EDT

  • CPA (Canada)
  • CPA (US)

1 Credit

FREE

Subject Area

Business Management and Organization

Webinar Qualifies For

1 CPE credit of Business Management & Organization for all CPAs

1 CPD credit (Verifiable) for Canadian CPAs

1 General Educational credit for Tax Professionals / Bookkeepers / Accountants

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Additional Dates

Aug 11, 2021 | 12:00 PM EDT Register
Aug 25, 2021 | 12:00 PM EDT Register

Course Description

Value pricing is the most talked about topic in the accounting profession for a very good reason.

In a 20-minute phone call, you provide guidance that saves the company $40,000 in taxes that year. Is that advice only worth one-third of your hourly billing rate? I believe even the client would agree it’s worth much more. How much more? That’s the question many firms struggle with.

Value-based pricing and billing can be applied to all sizes and types of businesses. It can be particularly helpful for accounting professionals. This webinar is aimed to empower professionals with the knowledge of value-based pricing and how it can enhance their practices.

In this webinar, you will gain knowledge of how Value-Based Pricing can benefit your business. By applying this pricing strategy, you are committing to set prices primarily, but not exclusively. When you bill your clients not based on the time you spend but the value you provide, then you can avail of additional services such as advisory and consulting. Such services are more valued by the clients as it generates more and long-term value for the businesses. 

By applying value-based pricing you break the limit of your business to earn income based on the limited time you have to work on. You add the perspective of generating the benefits of reaching unlimited potentials and earn better in the process. Understand the theory behind how we make buying decisions as consumers and stop the counter productive practice of billing by the hour. Instead, learn how to adapt superior value-based pricing at your firm and get paid for the value you provide


Learning Objectives

  • To identify the benefits of value-based pricing
  • To determine how hourly pricing limits your income
  • To identify and define value-based pricing
  • To recognize how to build a pricing model
  • To recall the foundation of value pricing. This simple idea will increase your average prices by 20% without losing any business

Who Should Attend?

  • Accountant
  • Accounting Firm
  • Accounting Managers
  • Bookkeepers & Accountants & Tax Preparers
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Senior Accountant
  • Staff of Accounting Firm
  • Young CPA

Testimonial

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    [no_of_record] => 631
    [average] => 4.4152
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4.4

(631)
53%
36%
10%
0%
0%

MS

The presentation was a little slow to take off, but once the instructor came to the meat of the matter, he had some very good suggestions about how to get new clients and implement value based pricing.

LH

Presentation was good and points were well taken. Not being in private practice, it does not immediately apply to me. However, the concepts are useful and the seminar was thought provoking.

JF

Good class. I won't use value based pricing but without the class I would not have known enough to make the decision.

LM

Love that we are getting CPE, and children are getting food. Couldn't be better.

AV

Presenter was really good, used specific examples. I do think this presentation was more geared towards individual practitioners versus those people who already work for a firm.

MC

great seminar for value based work where the CPA is used for advice more that pencil work.