The Value of Value-Based Pricing

Edward Mcrae, CPA

AccountingSuite

Wednesday, February 24, 2021 | 12:00 PM EST

Credits: 1 CPE

FREE

Subject Area

Business Management and Organization

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Additional Dates

Jan 27, 2021 | 12:00 PM EST Register
Feb 10, 2021 | 02:00 PM EST Register

Course Description

Value pricing is the most talked about topic in the accounting profession for a very good reason.

In a 20-minute phone call, you provide guidance that saves the company $40,000 in taxes that year. Is that advice only worth one-third of your hourly billing rate? I believe even the client would agree it’s worth much more. How much more? That’s the question many firms struggle with.

Value-based pricing and billing can be applied to all sizes and types of businesses. It can be particularly helpful for accounting professionals. This webinar is aimed to empower professionals with the knowledge of value-based pricing and how it can enhance their practices.

In this webinar, you will gain knowledge of how Value-Based Pricing can benefit your business. By applying this pricing strategy, you are committing to set prices primarily, but not exclusively. When you bill your clients not based on the time you spend but the value you provide, then you can avail of additional services such as advisory and consulting. Such services are more valued by the clients as it generates more and long-term value for the businesses. 

By applying value-based pricing you break the limit of your business to earn income based on the limited time you have to work on. You add the perspective of generating the benefits of reaching unlimited potentials and earn better in the process. Understand the theory behind how we make buying decisions as consumers and stop the counter productive practice of billing by the hour. Instead, learn how to adapt superior value-based pricing at your firm and get paid for the value you provide


Learning Objectives

  • To identify the benefits of value-based pricing
  • To determine how hourly pricing limits your income
  • To identify and define value-based pricing
  • To recognize how to build a pricing model
  • To recall the foundation of value pricing. This simple idea will increase your average prices by 20% without losing any business

Who Should Attend?

  • Accountant
  • CPA - Small Firm
  • CPA - Mid Size Firm
  • Accounting Firm
  • CPA (Industry)
  • Young CPA
  • Senior Accountant
  • Accounting Managers
  • Staff of Accounting Firm
  • Bookkeepers & Accountants & Tax Preparers
  • Certified Public Accountant