Continuing Education Marketing through Webinars, On-demand Videos, Conferences etc.

Pricing for all our marketing avenues such as live webinars, self study webinars, podcasts, virtual events, email blasts are listed on the Sponsorship information page. https://my-cpe.com/mycpe-sponsorship-information

We typically don’t charge any upfront cost or set up fee for using our various marketing avenues such as events and engagements, content marketing, marketing campaigns, and advertisements, our pricing is articulated on the below mentioned page link:

• For Webinars and Conferences, we typically have 200+ attendees for each of the events.
• For E-Books, we have monthly downloads of around 50-100 monthly downloads.
• For Blogs/PR total monthly views would be around 1500-2000.
• For an Email campaign going out to 50K professionals the average open rate is between 8% to 10%.

In the lead (attendee) report, you will get the personal information of every lead which includes their first and last name, contact number, email id, professional credentials, and Industry and Company details etc.

You will receive lead (attendee) reports for webinars, conferences, self-study, E-Books and podcasts.

We shall provide you with an online sign up link : https://my-cpe.com/partner-sign-up. Make sure you fill out complete details of your target audience and marketing avenues that you would like to try with us. Our manager Allen Smith will get in touch with you in setting up your events and campaigns.

You can schedule a call directly with Allen Smith to start the process via this link: https://calendly.com/schedulingmeeting/mycpe

We have a webinars event calendar for the entire year so you can check the availability and book the slots accordingly. Here is the link to the calendar.

Typically, the duration of the webinar is between 1 to 1.5 hours. However, if you feel it would be more effective to cover more content, you can schedule a webinar for an extended duration up to 2 hours.

Typically, We can schedule your events that start between 8:00 AM EST and end before 5.00 PM EST. All days and times are unique with their own advantages and disadvantages. The attendee volume depends mainly on the content i.e., how well you articulate the course description and learning objectives and how catchy the title of your webinar is.

To publish your webinar, we would need the below-mentioned details at least before 14 days from your end:

• Title of the webinar
• Course Description
• Speaker information
• Company information
• Learning Objectives
• Handout and Polling question (3/ Credit) can be submitted before 2-3 days of webinar.

We publish your webinar as soon as we receive the details required from you. We typically publish webinar before 14 days so we can market your webinar and get attraction.

Marketing and promoting your webinars and events is part of our responsibility for the fees that we have received from you. We do targeted marketing through Email Marketing (view sample), Social Media Promotions, and Paid Promotions to our database of users and others. However, you can also promote your webinars on your social media platforms which would help you to get more attendees for your webinars.

Further, our marketing team will provide you with social media collaterals, which you can use to promote your event on social media Like Facebook, Instagram and LinkedIn.

We also provide a referral link to our sponsors which they can use to ask their invitees to register via the link and we do not charge for those registrations.

We don’t charge for the users brought by you in the events. We provide a referral link to our sponsors which they can use to ask their invitees to register via the link and we do not charge for those registrations.

• You can promote your webinar by sending invites for your webinars using the Referrals Tab available in your Speaker Panel. We will provide you with access to a speaker panel with login credentials as soon as you Sign up with us.
• Our Marketing Team will send you a unique Referral link for every webinar, you can use that unique link to promote your event as well.
• Our Marketing Team will also provide you with social media collaterals of every event, which you can use to promote your event as well.
• We will not be charging you for those attendees who register via your Referral Invites or Link.

You can do separate topics at regular intervals to attract more attendance. You can do the same topic multiple times. Many companies on our platform have 1 or 2 topics that they rotate (live or replay) every week or every bi-weekly. Our recommendation is to do new topics at regular intervals, it would help you to bring more traction.

Generally, the regulatory authorities do not allow continuing education credits for the same topic, if attended more than once. And therefore, the question of repetition inn attendance does not arise even if the topics are repeated as the audience will anyway be different every time.

You have an option to do your webinar Live or we can also record the webinar and replay the same next time. The pricing of replays/rebroadcasts would remain the same, however, the benefit of doing replays would be, you won’t need to come in for the replays. We will send you the Q&A report after the completion of the webinar and you can respond back to the attendees within 24-48 working hours as per your convenience.

You have an option to do your webinar Live or we can also record the webinar and replay the same next time. The pricing of replays/rebroadcasts would remain the same, however, the benefit of doing replays would be, you won’t need to come live every time. We will send you the Q&A report on your registered Email after the completion of the webinar and you can respond back to the attendees within 24-48 working hours as per your convenience.

As per NASBA & IRS and other regulatory body Guidelines, we are required to ask 3 polling questions per credit for your webinars for each continuing education credit. Polling questions can be such, where you can elicit responses from the attendees that will help you in capturing demographics, interest, feedback that you may need in your sales, conversion or qualification of lead, etc. Polling questions is a great way to make the webinar interactive and also capture necessary information about attendees.

Always have a call to action and ask for a written review at the end of the webinar. Call to Action can be for attending other webinars, signing up for a free trial, asking to schedule an appointment, Downloading an E-Book, etc. This would drive attendees towards the desired path of conversion or action post-webinar. Written reviews would also help you to gauge the attendee's interest/feedback on the webinar.

There are multiple ways to make a webinar more engaging and interactive. Below are some steps that can be taken :

• Engagement in Chat - During the webinar, the chat window is always open and you can ask questions send information, links, etc in the chat for attendees to see, like:
  • Link to Call to Action
  • Free Download or Free Trial Link
  • Brief about the Company
  • Brief about Solutions or offerings
  • Link to Schedule a call.
  • Link to Any Offer or Discount.
  • Link of a Landing Page.
  • Sharing any link for reference.
• Always use a webcam (it feels good to listen to a live person). Attendee experience when you share a webcam is like watching TV instead of listening to a radio. And you know which medium is more engaging. Make sure the background and light are ok when you turn your webcam on.
• Add more polling questions (minimum is 3/credit but we can go up to 6/credit)(You can control polling questions yourself and reduce time to 30 seconds per polling question so not much time is consumed therein). Polling questions can also be used to elicit responses that will help you in capturing demographics, interest, feedback that you may need in your sales, conversion or qualification of lead etc.
• Humor/Fun should be a part of your overall webinar delivery. Our moderator, before the starting of the webinar, puts riddles and one-liners in the webinars and tries to engage the audience.
• Run contests during webinars and have small prizes of $100 to $200. (Runtime shall be between 1 to 3 minutes)
• Elicit Responses in Chat: For example, ask the audience to vote for the speaker, on whether they agree or not or Yes or No in chat or any other question.(Apart from polling questions)
• Visually appealing content, Case Studies, Story line up, Charts and Surveys, Infographics, Videos, etc are always engaging.
• In zoom, we can open audio lines for attendees to ask questions in the end. Open lines for QnA during or at the end and let attendees talk (they will raise their hand).
• Playing video before the start of the webinar during the waiting time: You can play up to 2 to 3 minutes of video before starting the webinar. Play a funny video or your company video or share a story or do a similar activity in order to warm up the audience.
• Moderators can ask questions/comments/feedback/endorsements as you may advise. (those questions which typically make webinar interactive or engaging or informative or will typically drive towards discussion where you want them to go i.e. CTA or Conversion)
• Always have a call to action in the webinar and contact information in the end.

Take a couple of questions during the webinar. (Whenever you read a question, take the name of the attendee, that appeals to the personal attention of the audience and they tend to ask more questions.)

Self study (on-demand) courses are recorded webinars published on our website. User can access to self study (on-demand) courses at their convenience, any time, any where. Again, the benefit of doing replays would be, you won’t need to come live every time. We will send you the Q&A report on your registered email after the completion of the webinar and you can respond back to the attendees within 24-48 working hours as per your convenience.Self study (on-demand) courses are the best way to generate leads automatically for you. We share lead (attendee) report every month.

Not all webinars are converted to On-Demand (Self-Study). In the sign-up form, if you are opt-in for On-Demand videos, we will convert them to on-demand webinars. The pricing of Self-Study webinars are listed on our sponsorship information page.

You have a choice between having a moderator or managing the webinar on your own. We would provide you with a moderator for your webinar. Moderator will help you with the setup before the start of the webinar. We would suggest you join in at least 30 minutes before your first webinar. Moderator will assist you with the setup and will be there till the end of the webinar to help you resolve any technical issues which you may come across. Moderator will also share the handout and webinar joining details in the chat once we start the webinar. You can launch the polling question or the moderator can launch the polling question during the webinar.

Once you have done a couple of webinars and you wish to do it on your own, you can do the same without any moderator’s help. You can completely do everything right from opening, polls, and closing. Here is the link to some of the mandatory things that need to be announced during the webinar:

Based on feedback from our clients, typical conversion rates for live webinars is 8% to 10% and for self study (on demand) webinars it is 6% to 8%.

Podcasts are basically unscripted interactive discussions between 2 or more speakers on an interesting topic. It engages audiences in a better way. myCPE is one of the few continuing education platforms to provide approved podcasts and is currently available in video and audio form. We shall also publish transcripts along with the podcasts.

Typically webinars are presentations followed by Q&A whereas in podcast there are 2 or more are speaking informally and it’s more engaging just like watching a youtube video.

myCPE will get your podcasts approved for continuing education for various qualification depending on the content in the podcast.

Marketing and promoting your Podcast and events is part of our responsibility for the fees that we have received from you. We do targeted marketing through Email Marketing (view sample), Social Media Promotions, and Paid Promotions to our database of users and others. However, you can also promote your podcasts on your social media platforms which would help you to get more attendees for your webinars.

Further, our marketing team will provide you with social media collaterals, which you can use to promote your event on social media Like Facebook, Instagram and LinkedIn.

We also provide a referral link to our sponsors which they can use to ask their invitees to register via the link and we do not charge for those registrations.

Yes, you can invite Business Partners, Subject Matter Experts, Industry Experts or any of the employees to participate with you in the Podcast to make it more interactive and informative. We can also provide you with the host, Jason Dinesen and Kenny Harper. Both of them are running podcast series on the platform.

If we provide you the host for the podcast we charge $1500, and if you manage the host for the podcast we charge you $1000. The podcast remain on the platfor for the 6 months from date of publishing.

Virtual conference with myCPE is enveloped around a theme or subject or driven towards a particular audience, and is designed to be more collaborative; with a tremendously interactive agenda, panel discussions, and offers all participants being able to turn their web cameras on and participate more actively. The virtual conference offers multiple sessions over a longer time frame of more than 8 hours. Virtual conferences help build a community or initiate networking opportunities.

Virtual conference with myCPE is enveloped around a theme or subject or driven towards a particular audience, and is designed to be more collaborative; with a tremendously interactive agenda, panel discussions, and offers all participants being able to turn their web cameras on and participate more actively. The virtual conference offers multiple sessions over a longer time frame of more than 8 hours. Virtual conferences help build a community or initiate networking opportunities.

With things moving online at a pace like never before, lead generation opportunities have accelerated multifold on digital platforms. The audience always looks forward to an experience equivalent to an in-person conference without having to leave their screens or risk their lives and this is exactly where Virtual conferences come into the picture. Nevertheless, bulk CPE/CE is the icing on the cake.

We are often asked about the possibility of doing webinars, live virtual conferences or both. Live Webinar and Live Virtual conference, both options offer similar features and functionalities but have some key differences as enumerated below:

A ‘webinar’ is a simple web-based interface that enables attendees to watch and listen to a presenter via webcam and interact by asking questions. It usually provides good viewer engagement options, such as live chat or polls, QNA, and are often delivered Live or are pre-recorded.

Live Virtual conferences on the other hand are enveloped around a theme or subject or driven towards a particular audience, and are designed to be more collaborative events, with more interactive agenda, panel discussions, and offers all participants being able to turn their web cameras on and participate more actively. The virtual conference offers multiple sessions over a longer time frame ranging between 8 hours to 3 days. Virtual conferences set out to emulate the physical event with all the engagement, interaction, and involvement that you would find at an in-person session.

There are many use cases where a virtual conference might be a better fit than a webinar. To best understand where a virtual conference might be better suited you first have to consider your goals. What are you hoping to achieve from this event? If the answer is to create high levels of engagement, build a community, or initiate networking opportunities, then you should opt for a virtual conference. If you’re more focused on sharing expert information and knowledge or having high attendance levels, a webinar would be the more appropriate choice.

A virtual conference is structured significantly differently from the traditional trade shows and events. The design of a virtual conference is such that it enables you to have direct interaction with your audience. Typically, the structure of a virtual conference can include;

• Opening Session and Introduction.
• CPE sessions.
• Keynote session.
• Networking between the sessions.
• Interactive Lunch Break.

Vote of Thanks and Presenter Acknowledgement.

There are two types of dedicated virtual conferences.

1. Public Conferences : Private conferences are an “Invite only” closed event like an annual event where myCPE will take care of complete end-to-end registration, reminders, attendance report, CPE certificates i.e. completely tech backbone of the event.
2. Private Conferences: A public conference is a dedicated event, open for the public where anyone can register according to their interests.

• Private conferences are an “Invite only” closed event like an annual event, that is held only for your particular contacts like your employees, existing clients, prospective clients, and other stakeholders of the organizers/ company, and not invitees are not allowed. Here myCPE does not market this private conference to get you, new attendees. myCPE will take care of complete end-to-end registration, reminders, attendance report, CPE certificates i.e. completely tech backbone of the event. Here we charge a fixed fee and an attendee fee.
• A public conference is a dedicated event, open for the public where anyone can register according to their interests. myCPE markets the conference and helps you get attendees. Here in the public conference, we charge only an attendee fee and share the attendee information with you.

• Yes, you can host Internal Virtual Events using the myCPE platform in 2 forms. You can either go for a private event where we shall provide you with our platform and shall get your event approved for Continuing Education Credits. The marketing, sponsorship, etc. shall all be managed by you.
• On the other hand, you can host a Public Virtual Event of up to 8 hours and we shall get it approved for Education Credits. We shall also market these events through email campaigns, social media, and other organic methods. You will get a detailed list of attendees (along with personal, engagement, and feedback details) at the end of the event. Public Virtual Events are another interactive way to engage with your audience and generate quality leads for your business.

• myCPE will get your private conference approved for continuing education. We have more than 10,000 hours of approved content on our platform. We have our in-house content team who will verify your content against requirements that are set by authorized bodies to acquire credit.

• Moreover, around 99% of the time, the content provided by the creator gets approved as it is, because the definition of continuing education as per authorized bodies is very wide. However, in case of any specific requirements, we shall guide you on the same well in advance.

• In Person Conferences (Private) are actually happens where attendee can physically be present in person for the event.

• myCPE shall be responsible for getting approval for continuing education for the event, registrations, reminders, payment collections, generating certificates and providing overall back bone to the event.

• Whereas, sponsors of the event will be responsible for arrangement of event as per agenda, handling the logistics, management at venue, moderator, speakers, etc.

• We shall charge $20 per attendee. You can fix the price for the event at your own discretion, we shall collect the payment and remit you after deducting 5% towards processing fees.

At myCPE, you can become a sponsor and avail the following benefits:

• A dedicated 60 minutes session will be available for you to present your content and promote your product/service.
• Homepage Branding - a conference banner will be displayed at myCPE homepage indicating your sponsorship.
• A video about you along with a call to action will be created and posted on the conference page.
• Acknowledgement in the Keynote Session will be made by the speaker.
• A Pre-session Sponsor Announcement will be done before your session.
• In Chat Promotion would be done by our moderators with messages containing a link to call to action.
• In-Break Networking is an opportunity for you to directly interact with your audience apart from the session.

A complete Attendee Report will be shared with you containing details like Name, Email, Phone No., Firm Size, Name of Company, Feedback, etc. post-conference.

Pricing for the conferences depends on the type of the conference. We have enlisted the pricing on the conference page. Link: https://my-cpe.com/mycpe-sponsorship-information

Marketing and promoting your conference and events is part of our responsibility for the fees that we have received from you. We do targeted marketing through Email Marketing (view sample), Social Media Promotions, and Paid Promotions to our database of users and others. However, you can also promote your webinars on your social media platforms which would help you to get more attendees for your webinars.

Further, our marketing team will provide you with social media collaterals, which you can use to promote your event on social media Like Facebook, Instagram and LinkedIn.

We also provide a referral link to our sponsors which they can use to ask their invitees to register via the link and we do not charge for those registrations.

• You can promote your webinar by sending invites for your webinars using the Referrals Tab available in your Speaker Panel. We will provide you with access to a speaker panel with login credentials as soon as you Sign up with us.
• Our Marketing Team will send you a unique Referral link for every webinar, you can use that unique link to promote your event as well.
• Our Marketing Team will also provide you with social media collaterals of every event, which you can use to promote your event as well.

We will not be charging you for those attendees who register via your Referral Invites or Link.

Continuing Education Blog is basically content of nearly 1500 words about your subject expertise topic provided by you to publish on our platform.

Blog content required from you will be:

1. Title of the blog
2. Content of the blog
3. Infographics
4. Author name and brief about him/her

Marketing and promoting your Blog and events is part of our responsibility for the fees that we have received from you. We do targeted marketing through Email Marketing (view sample), Social Media Promotions, and Paid Promotions to our database of users and others. However, you can also promote your webinars on your social media platforms which would help you to get more attendees for your webinars.

Further, our marketing team will provide you with social media collaterals, which you can use to promote your event on social media Like Facebook, Instagram and LinkedIn.

We also provide a referral link to our sponsors which they can use to ask their invitees to register via the link and we do not charge for those registrations.

E-Book is basically detailed content about any specific topic. To publish a CPE-approved E-book on our platform you must have content of more than 3600 words and may go up to 10,000 words.

myCPE will conveniently get your content approved for CPA, CIA, CISA, CFE, SHRM, HRCI, and 100 other qualifications for their continuing education. myCPE has already been approved by more than 20 Governing bodies such as NASBA, IRS, APA, SHRM, HRCI, and others.

• For an Email campaign that is done to 50K professionals the average open rate is between 8% to 10%.
• For a display ad, it gets around 5000 to 6000 impressions a day.
• For email ads that we send to 5000 professionals the average open rate of those emails is 90%+ as those are transactional emails and not promotional emails.

Marketing and promoting your Blog and events is part of our responsibility for the fees that we have received from you. We do targeted marketing through Email Marketing (view sample), Social Media Promotions, and Paid Promotions to our database of users and others. However, you can also promote your E-Books on your social media platforms which would help you to get more attendees for your webinars.

Further, our marketing team will provide you with social media collaterals, which you can use to promote your event on social media Like Facebook, Instagram and LinkedIn.

We also provide a referral link to our sponsors which they can use to ask their invitees to register via the link and we do not charge for those registrations.

We shoot an email to 50,000 professionals as per your target audience, and the Average Opening rate can be between 8% to 10%, and the CTR may range between 20% to 30%.

If you want to do an Email campaign with us, you are required to get your domain name verified. It is a simple process; our representative will help you to complete the registration.

In the Email campaign report, you will receive the number of emails sent, the number of people who opened and clicked, and bounced in a particular email campaign. We send Email campaign reports 48 to 72 hours from the execution of the campaign.

In the Email campaign report, you will not receive any contact name and details. You will receive the number of emails sent, the number of people who opened and clicked and bounced in a particular email campaign.

• If it is a text-based campaign, you have to provide us with the content and we will create HTML templates for you.
• However, we do not specifically design Email Campaigns for you.

• If it is a text-based campaign, you have to provide us with the content and we will create HTML templates for you.
• However, we do not specifically design Email Campaigns for you.