CPE PACKAGES (Incl. Ethics) for Multiple States and Qualifications @ $4/credit. CLICK HERE to view.

6 Local SEO Myths That Need Busting For Businesses And Firms

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Before starting this self study program, please go through the instructional document.


  • Local SEO myths
    3 mins
  • The way consumers discover your business is changing.
    10 mins
  • Local smartphone searches drive in-person visits.
    14 mins
  • How google determines local search rankings
    20 mins
  • Claim your listing
    28 mins
  • Collect and manage online reviews
    33 mins
  • Not all reviews are created equal
    39 mins
  • Step-by-step on gathering high-quality reviews.
    41 mins

Course Description

In an era of smartphones and on-demand everything, local businesses are collectively coming to a rather daunting understanding—online reviews could make or break a business. 

The way customers seek out and do business has shifted dramatically over the past few years, and with it, their expectations. Recent studies have shown that customers expect more convenience and technological access than ever before. And they’re more willing to leave a business if their expectations aren’t met. 

If you want to stay competitive and win customers before they even walk into the store, you’ll need to revamp your customer journey from the perspective of a modern consumer. 

In this live CPE webinar for CPAs join Podium experts to learn about 6 local SEO myths that need busting and find out how you can improve your online reputation accordingly. This continuing education course also gives you access to information related to:

  • New consumer trends
  • A guide to improving your GMB listing
  • And a step-by-step on gathering more high-quality reviews 

Learning Objectives

  • To identify ways to improve online business reputation
  • To identify new consumer trends
  • To gain knowledge about gathering online reviews
  • To discuss how to grow business with the help of online reputation

Who Should Attend?

  • Business Owner
  • California Registered Tax Professional
  • CEO
  • Certified Financial Planner
  • Certified Fraud Examiner
  • Certified Information Technology Professionals
  • Certified Public Accountant
  • Certified Valuation Analysts
  • CFO/Controller
  • Chartered Global Management Accountant
  • Chartered Professional Accountant
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Entrepreneurial Accountant
  • Entrepreneurial CPA
  • Maryland Tax Preparers
  • Oregon Tax Preparers
  • Personal Financial Specialist
  • Trust & Estate Tax Professional
  • Young CPA





Terrific presentation. I am not currently employed as home caring for elderly and young family members. Otherwise, would find the information to be very useful for a business which I was associated with.






Not totally relevant to my current job.


I now understand the value that my review has to the my goods and services providers.