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6 Local SEO Myths That Need Busting For Businesses And Firms

  • CPA (CA)
  • CPA (US)

Published: April, 2021

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  • Course Description
  • Course Qualification
  • Presenter
  • Faq

Course Description

Overview

  • Local SEO myths
    3 mins
  • The way consumers discover your business is changing.
    10 mins
  • Local smartphone searches drive in-person visits.
    14 mins
  • How google determines local search rankings
    20 mins
  • Claim your listing
    28 mins
  • Collect and manage online reviews
    33 mins
  • Not all reviews are created equal
    39 mins
  • Step-by-step on gathering high-quality reviews.
    41 mins

Course Description

In an era of smartphones and on-demand everything, local businesses are collectively coming to a rather daunting understanding—online reviews could make or break a business. 

The way customers seek out and do business has shifted dramatically over the past few years, and with it, their expectations. Recent studies have shown that customers expect more convenience and technological access than ever before. And they’re more willing to leave a business if their expectations aren’t met. 

If you want to stay competitive and win customers before they even walk into the store, you’ll need to revamp your customer journey from the perspective of a modern consumer. 

In this live CPE webinar for CPAs join Podium experts to learn about 6 local SEO myths that need busting and find out how you can improve your online reputation accordingly. This continuing education course also gives you access to information related to:

  • New consumer trends
  • A guide to improving your GMB listing
  • And a step-by-step on gathering more high-quality reviews 

Learning Objectives

  • To identify ways to improve online business reputation
  • To identify new consumer trends
  • To gain knowledge about gathering online reviews
  • To discuss how to grow business with the help of online reputation

Recommended For

  • This online CPE webinar is recommended for any Professional or Sr. Staff Members interesting learning more about Business Development, Social Media Marketing, Linkedin Marketing, Online Client Acquisition etc

Who Should Attend?

  • Business Owner
  • California Registered Tax Professional
  • CEO
  • Certified Financial Planner
  • Certified Fraud Examiner
  • Certified Information Technology Professionals
  • Certified Public Accountant
  • Certified Valuation Analysts
  • CFO/Controller
  • Chartered Global Management Accountant
  • Chartered Professional Accountant
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Entrepreneurial Accountant
  • Entrepreneurial CPA
  • Maryland Tax Preparers
  • Oregon Tax Preparers
  • Personal Financial Specialist
  • Trust & Estate Tax Professional
  • Young CPA

Course Qualification

Webinar Qualifies For

  • 1 CPD Credit for Chartered Professional Accountant (CPA Canada)
  • 1 CPE Credit of Communications & Marketing for Certified Public Accountants (CPA-US)

Presenter

About Presenter

Matthew Ure

Regional Director of Professional Services Strategic Podium

Matthew Ure is a Professor of Marketing and a Senior Rep of Enterprise Sales focusing on Professional Services at Podium, a leading interaction management platform that helps businesses acquire and maintain valuable customers. Matt has a broad range of experience from customer communication consulting, Fortune 100 relationship ownership and business ownership. He is a fan of the “work hard, play hard” mantra and being good to others.

About Company

Podium is redefining the way customers interact with local businesses. Podium’s Interaction Management platform uses messaging to make it convenient to interact with your leads, customers, and teams along every customer touchpoint. 

With Podium, you can message your leads and customers, get reviews and feedback, and communicate easily with your team, all in one easy-to-use inbox. It powers the conversations that matter most to your business, putting you miles ahead of the competition.

Faq

FAQs content

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Ratings and Review

4.5

291 Ratings

Excellent

170

Very Good

101

Average

19

Poor

0

Terrible

1

GM

Geoff Muehlberger, CPA (US)

Dec 25th, 2021

Good information.

PG

Paul Goodhew, Others

Dec 22nd, 2021

n/a

GM

Ghazwan Mikeal, CPA (US)

Nov 17th, 2021

great course

SH

Sheri Henson, ACCT/BK, CPA (US)

Sep 1st, 2021

Terrific presentation. I am not currently employed as home caring for elderly and young family members. Otherwise, would find the information to be very useful for a business which I was associated with.

AK

Andrew Kao, CPA (US)

Jul 8th, 2021

Great