Local SEO Myths CPE Course | Free CPE Webinar

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Before starting this self study program, please go through the instructional document.

Course Description
Course Qualification
Presenter
FAQ

Course Description

Overview

Local SEO myths

3 mins
The way consumers discover your business is changing.

10 mins
Local smartphone searches drive in-person visits.

14 mins
How google determines local search rankings

20 mins
Claim your listing

28 mins
Collect and manage online reviews

33 mins
Not all reviews are created equal

39 mins
Step-by-step on gathering high-quality reviews.

41 mins

Course Description

In an era of smartphones and on-demand everything, local businesses are collectively coming to a rather daunting understanding—online reviews could make or break a business.

The way customers seek out and do business has shifted dramatically over the past few years, and with it, their expectations. Recent studies have shown that customers expect more convenience and technological access than ever before. And they’re more willing to leave a business if their expectations aren’t met.

If you want to stay competitive and win customers before they even walk into the store, you’ll need to revamp your customer journey from the perspective of a modern consumer.

In this live CPE webinar for CPAs join Podium experts to learn about 6 local SEO myths that need busting and find out how you can improve your online reputation accordingly. This continuing education course also gives you access to information related to:

New consumer trends
A guide to improving your GMB listing
And a step-by-step on gathering more high-quality reviews

Learning Objectives

To identify ways to improve online business reputation
To identify new consumer trends
To gain knowledge about gathering online reviews
To discuss how to grow business with the help of online reputation

Recommended For

This online CPE webinar is recommended for any Professional or Sr. Staff Members interesting learning more about Business Development, Social Media Marketing, Linkedin Marketing, Online Client Acquisition etc

Who Should Attend?

Business Owner
California Registered Tax Professional
CEO
Certified Financial Planner
Certified Fraud Examiner
Certified Information Technology Professionals
Certified Public Accountant (CPA)
Certified Valuation Analysts
CFO/Controller
Chartered Global Management Accountant
Chartered Professional Accountant
CPA (Industry)
CPA - Mid Size Firm
CPA - Small Firm
Entrepreneurial Accountant
Entrepreneurial CPA
Maryland Tax Preparers
Oregon Tax Preparers
Personal Financial Specialist
Trust & Estate Tax Professional
Young CPA

Course Qualification

Webinar Qualifies For

1 CPD Credit of Communication for Chartered Professional Accountant (CPA Canada)
1 CPE Credit of Communications & Marketing for Certified Public Accountants (CPA-US)
1 CE Credit for Certified Fiduciary & Investment Risk Specialist (CFIRS)
1 CE Credit for Certified Wealth Strategist (CWS)
1 General Credit for Accountant/Bookeeper
1 CPD Credit for CA - ICAEW
1 CPD Credit for Chartered Certified Accountants (ACCA)
1 CPD Credit for Chartered Accountants - Ireland (CAI)
1 CPD Credit for Chartered Accountants - Scotland
1 CPD Credit for CPA - Ireland
1 CPE Credit of Communications & Marketing for Certified Fraud Examiner (CFE)
1 CPE Credit for Certified Government Financial Manager (CGFM)
1 CPE Credit for Certified Information Systems Auditor (CISA)

Additional details

Course Level :

Basic
Credits :

1
Instructional Method :

QAS Self Study
Pre-requisites :

None
Advance Preparation :

None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

Presenter

About Presenter

Matthew Ure

Regional Director of Professional Services Strategic, Podium

Matthew Ure is a Professor of Marketing and a Senior Rep of Enterprise Sales focusing on Professional Services at Podium, a leading interaction management platform that helps businesses acquire and maintain valuable customers. Matt has a broad range of experience from customer communication consulting, Fortune 100 relationship ownership and business ownership. He is a fan of the “work hard, play hard” mantra and being good to others.

About Company

Podium

www.podium.com

Podium is redefining the way customers interact with local businesses. Podium’s Interaction Management platform uses messaging to make it convenient to interact with your leads, customers, and teams along every customer touchpoint.

With Podium, you can message your leads and customers, get reviews and feedback, and communicate easily with your team, all in one easy-to-use inbox. It powers the conversations that matter most to your business, putting you miles ahead of the competition.

Faq

FAQs content

To receive Continuing Education credit for the event, you must register for the webcast prior to the start of each program.
Continuing Education Credit Certificate is available to all eligible participants within 24 hours of each webinar.
You must attend complete live webinar and respond to all polling questions asked during the webinar. Credits would be issued on 50 minute credit hour basis.
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This event may be a recorded rebroadcast of a live event done in past and the instructor will be available to answer your questions during/after the webinar.
If you still face the polling problem please don’t panic and provide your response in the chat and we shall consider the same for processing for credits. You can download Zoom by clicking on the mentioned link : https://zoom.us/download
Our courses meet the global Continuing Professional Development (CPD-IES7) Standard for Chartered Accountants with International Education Standard 7 (IES 7) set by The International Federation of Accountants (IFAC), the International Accounting Education Standards Board (IAESB) and the Association of Chartered Certified Accountants (ACCA). Based on our accreditation by existing IFAC members and affiliates, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
You can manage your continuing education certificates and credits through your certificate dashboard which is available when you are logged in to your account (LOGIN)
As an accredited provider of Continuing Professional Education in the United States, myCPE online learning platform, courses, and webinars meet the requirements set forth by the Institute of Management Accountants (IMA), an IFAC Member Organization, as well as the National State Boards of Accountancy (NASBA) and the Institute of Internal Auditors (IIA), both IFAC Affiliates. As well as it has been approved by NASBA, Internal Revenue Service (IRS), Certified Financial Planner Board (CFP Board), California Tax Education Council (CTEC), Society of Human Resource Professional (SHRM), Human Resource Certification Institute (HRCI) and many more.Therefore, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable continuing education requirement as CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
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