4.7 (142)

Gary Cokins, CMA, MBA

Analytics-Based Performance Management LLC

  • CPA
  • CMA
  • CPA(Canada)

Before starting this self study program, please go through the instructional document.


  • Wedding Expenses versus Divorce Time Rates5 mins
  • Confusion and Lack of Consensus about Business intelligence11 mins
  • Predictive Analytics - Which X is most likely to Y?21 mins
  • Balanced Scoreboard KPI Validation39 mins
  • Continuously Refreshing the Rolling Financial Forecast48 mins
  • Benefits from applying Business Analytics59 mins
  • Integration of Data, Data Science, and Technology70 mins

Course Description

Organizations are capturing more data than ever before due to the rise of multimedia, social media, and the growing popularity of internet-enabled devices.Volatility and complexity are the new normal. This exponential growth leaves many organizational leaders wondering how to manage big data and enable data-driven business decisions.  The shortage of qualified and experienced professionals is also creating a unique opportunity for accounting and finance professionals, who are at a distinct advantage to play a leading role in creating a strategic competitive advantage and driving business value.

Most organizations are drowning in data, but starving for information. The finance and accounting function has the opportunity to leverage Big Data and the continuum of analytics – descriptive, diagnostic, predictive, and prescriptive. All are useful for better decision making. Collecting, validating, and reporting data is not the same thing as analyzing information where we can glean valuable, actionable insights. In some ways, the finance function is many years behind other disciplines such as marketing, sales, and supply chain managers, in applying analytics. How can the CFO’s function catch up?

The demand for CPA professionals to be able to apply these tools is increasing every day. Don’t be left behind! This webinar will bring you up to speed on the concepts, nomenclature, applications and tools associated with data analytics and business intelligence. You owe it to yourself as a CPA professional to attend this course.

Learning Objectives

  • To recognize why there is an increased the interest in BI and BA?
  • To identify the analytics continuum
  • To explore how BA can provide a competitive advantage
  • To recognize the difference between BI and BA
  • To differentiate between forecasting and predictive analytics

Who Should Attend?

  • Finance Pros
  • Accountant
  • CPA - Small Firm
  • CPA - Mid Size Firm
  • CPA (Industry)
  • Young CPA
  • CPA in Business
  • Entrepreneurial CPA
  • Accounting Practice Owners
  • Finance Director
  • Accounts Director
  • VP Finance
  • Cloud Accountants
  • Entrepreneurial Accountant
  • Accounting Managers





Excellent info on the value that analytics can offer


Was good!


I enjoyed watching and participating in this webinar. I feel like we as CPAs need to be able to adapt to the amount of automation in our field and therefore what we value-add will primarily be our ability to use and promulgate the associated analytics.


no comment


Enjoyed the content & instructor.