Business Intelligence (BI) and Business Analytics (BA)

Organizations are capturing more data than ever before due to the rise of multimedia, social media, and the growing popularity of internet-enabled devices.Volatility and complexity are the new normal. This exponential growth leaves many organizational leaders wondering how to manage big data and enable data-driven business decisions.  The shortage of qualified and experienced professionals is also creating a unique opportunity for accounting and finance professionals, who are at a distinct advantage to play a leading role in creating a strategic competitive advantage and driving business value.

Most organizations are drowning in data, but starving for information. The finance and accounting function has the opportunity to leverage Big Data and the continuum of analytics – descriptive, diagnostic, predictive, and prescriptive. All are useful for better decision making. Collecting, validating, and reporting data is not the same thing as analyzing information where we can glean valuable, actionable insights. In some ways, the finance function is many years behind other disciplines such as marketing, sales, and supply chain managers, in applying analytics. How can the CFO’s function catch up?

The demand for CPA professionals to be able to apply these tools is increasing every day. Don’t be left behind! This webinar will bring you up to speed on the concepts, nomenclature, applications and tools associated with data analytics and business intelligence. You owe it to yourself as a CPA professional to attend this course.