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Employment Branding and YOU!

  • Accountant
  • CPA (CA)
  • CFE
  • CPA (US)
  • CA - ICAEW
  • CFA
  • HRCI
  • SHRM
  • ACCA
  • CPFA
  • CIPM
  • FPAC
  • CA - Ireland
  • CA - Scotland
  • CPA - Ireland
  • CWS

Published: August, 2022

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Before starting this self study program, please go through the instructional document.

  • Course Description
  • Course Qualification
  • Presenter
  • FAQ

Course Description


  • What is Employment Branding?
    4 mins
  • KPI's in Employment Branding
    10 mins
  • How do your Job Postings look?
    15 mins
  • Utilizing Instagram-Ability
    20 mins
  • Referral policy
    32 mins
  • Interview Process
    36 mins
  • Recap & General Health Check
    46 mins

Course Description

Ask a few people around you what it’s like to work for Google. You’ll probably hear words like “innovative, collaborative, techie, cool, and open. The crazy part is that the people you asked have probably never worked at Google. The same test usually works remarkably well for big brands like Amazon, Southwest Airlines, and Red Bull.

And that’s the amazing thing about employment branding—just like a corporate brand, reputation can often precede the experience.

We don’t need to work for a company to have an understanding of its employment brand. Somehow, we just know.

This CPE webinar will help take your employment brand from Zero to Hero! 

Research from the Bureau of Labor Statistics shows that more jobs are becoming available at the same time that fewer candidates are entering the job market. As a result, the war for talent is intensifying.

So if your company wants to keep its positions filled, you need to have a strategic advantage. Otherwise, what's stopping your prospective and current employees from working for your competitors instead?

By developing and marketing your employment brand, you can ensure those job seekers know why they should work for you.

This CPE PDC/RCH course will answer the following major questions:

  • What is employment branding?
  • What are KPIs in employment branding? 
  • What are the company's digital footprints?
  • How to use online reviews in employment branding? 
  • How to start implementing these strategies TODAY?

Learning Objectives

  • To analyze what is employment branding.
  • To discuss KPIs in employment branding.
  • To discuss social media in employment branding.
  • To analyze job postings in employment branding.
  • To explain Instagram-ability for employment branding.
  • To discuss Glassdoor reviews for employment branding.
  • To investigate referrals in employment branding.
  • To explain the interviewing process in the employment branding.

Recommended For

  • This SHRM and HRCI Approved PDC/RCH webinar is recommended for CPAs, CMAs, Top-level management personnel, HR professionals, CEOs, CFOs, and Entrepreneurs who want to develop and market their employment brand.

Who Should Attend?

  • Assistant Controllers
  • Business Owner
  • CEO
  • Certified Management Accountant (CMA)
  • Certified Public Accountant (CPA)
  • CFO/Controller
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • CPA in Business
  • Entrepreneurial Accountant
  • Entrepreneurial CPA
  • HR Professionals
  • Human Resources Manager
  • Young CPA

Course Qualification

Webinar Qualifies For

  • 1 General Credit of Personal/ Human Resources for Accountant/Bookkeeper/Tax Professionals
  • 1 RCH Credit of HR (General) for Human Resource Certification Institute (HRCI) (Approval No. 583404)
  • 1 CPD Credit of Personal/ Human Resources for Chartered Professional Accountant (CPA Canada)
  • 1 CPE Credit of Personal/ Human Resources for Certified Public Accountants (CPA-US)
  • 1 PDC Credit of Employee engagement for SHRM Professionals (Approval No. 22-FYUFQ)
  • 1 CE Credit for Certified Fiduciary & Investment Risk Specialist (CFIRS)
  • 1 CE Credit for Certified Wealth Strategist (CWS)
  • 1 CPD Credit for CA - ICAEW
  • 1 CPD Credit for Chartered Certified Accountants (ACCA)
  • 1 CPD Credit for Chartered Accountants - Ireland (CAI)
  • 1 CPD Credit for Chartered Accountants - Scotland
  • 1 CPD Credit for CPA - Ireland
  • 1 CPE Credit of Personal/ Human Resources for Certified Fraud Examiner (CFE)
  • 1 PL Credit of Personal Development for Chartered Financial Analyst (CFA)
  • 1 CE Credit of Personal Development for Certified Plan Fiduciary Advisor (CPFA)
  • 1 PL Credit of Personal Development for Certificate In Investment Performance Measurement (CIPM)
  • 1 CRE Credit of Personal Development for Certified Corporate FP&A Professional (FPAC)

Additional details

  • Course Level :
  • Credits :
  • Instructional Method :
    QAS Self Study
  • Pre-requisites :
  • Advance Preparation :


MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:


About Presenter

Dale DeSteno

Account Executive, DRD Training

I am a recruitment and direct hire professional in the Upper Midwest Region specializing in the mechanical and manufacturing engineering industries. With a project management approach I successfully manage multiple direct hire positions through their full recruitment cycle. I achieve success with placement and business development by developing strong client and candidate relationships that foster longevity and trust.

My strength is getting to know you, whether you are the job seeker or the hiring manager, so that I can make the best match possible and you can grow and thrive. Below are details about my areas of strength, engineering specialties, positions I place, and candidate skill sets I seek.

Areas of Expertise and Strength:
Full Cycle Recruitment, Project Management, Cross-Functional Team Leading and Training, Relationship Development.

Engineering Specialties:
Mechanical Engineering, Electrical Engineering, CAD, Design Engineers, Controls Engineering, Quality/Manufacturing Engineering.

Engineering Disciplines:
Capital equipment, heavy off road equipment, aerospace, machine automation, industrial power and more.

Positions Placed:
Experience working with candidates from the internship level to Engineering Managers in the following positions: Controls Engineers/Techs, CAD Designers/Drafters/Engineers, Automation Specialists, Field Service Techs/Engineers, Manufacturing/Quality Engineers, and Robotics experts.

Skill Sets Desired:

CAD experts:
AutoCAD, Pro-E, Solidworks, Pro-Mechanica, CADian, COSMOS, ANSYS, Solidedge, Inventor, MDT, CATIA, and the occasional UG!

Controls Engineers:
Allen Bradley, Siemens, Beckhoff, or any other PLC; Microcontrollers including Intel, Motorola and others.

Let’s Connect! If you are an organization seeking professional placement assistance, or an engineering professional looking for a career change in the Upper Midwest (Minnesota, WI, ND, SD, and Iowa), let’s talk about possibilities! Email me:

About Company

DRD Training

Russell Tobin, one of the nation’s leading minority-owned recruitment and staffing advisory firms, offers a tailored approach to helping organizations connect with direct hire and contract employees across a variety of skill sets and industries. Having a depth and breadth of industry expertise, our talent advisors and recruitment specialists are able to provide customized and swift solutions to fulfill client and candidate hiring needs.

As a top diversity supplier, we work with each and every candidate to assess their respective goals and subsequently build a comprehensive and transparent roadmap for achieving a successful placement. We take great pride in cultivating an open and honest relationship with our clients and candidates in an effort to create a long-term relationship.

Our dedication to results, along with our reputation built on a consistent and successful track record of placing candidates, enables us to continuously provide best-in-class services.

Russell Tobin is a division of Pride Global, a minority-owned integrated human capital solutions firm headquartered in New York with operating companies throughout the United States, United Kingdom, India and Brazil. Pride Global companies focus on a diverse array of services including vendor management, payroll programs, business process optimization, and staffing for both direct hire and contingent labor.


FAQs content

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  • Our courses meet the global Continuing Professional Development (CPD-IES7) Standard for Chartered Accountants with International Education Standard 7 (IES 7) set by The International Federation of Accountants (IFAC), the International Accounting Education Standards Board (IAESB) and the Association of Chartered Certified Accountants (ACCA). Based on our accreditation by existing IFAC members and affiliates, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
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Ratings and Review


2 Ratings



Very Good








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