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Pivot Your Marketing in Response to COVID-19

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Before starting this self study program, please go through the instructional document.


  • Traditional, Non-Traditional and new to you marketing tools
    1 mins
  • Traditional marketing tools: LinkedIn Profile
    8 mins
  • Non-traditional and new to you marketing tools: LinkedIn activity
    19 mins
  • Traditional marketing tools: Newsletter/Blog
    37 mins
  • Non-Traditional and new to you marketing tools: Networking
    48 mins

Course Description

Due to the COVID pandemic, many accountants are re-vamping their marketing activities. They reach out through digital space and capture the attention of clients and referral sources. 

Take stock of your digital resources – website, LinkedIn profile – and consider how to adapt them to the new work from home environment to boost your Marketing activities.

Join Janet Falk in this online CPE webinar for CPAs to consider the options to promote your insights and guidance, consistent with your firm’s practice and budget.

This online CPE webinar covers following key topics:

  • Website update: cellphone contact, additional services, chatbot
  • Newsletters, client alerts, blog posts, tip sheets and articles
  • Resource center
  • Customized advice for particular clients
  • Video, YouTube channel, Facebook Live
  • Webinars and podcasts
  • Zoom set-up for out-of-office calls

Click here for more webinars on | Communication & Marketing | Personal Development | Business Organization & Management

Learning Objectives

  • To know how to update your website
  • To discuss how to polish your LinkedIn profile and build professional network
  • To discuss how to create and share new print, digital and video content
  • To explain how to effectively network in a virtual meeting
  • To explain how to contact the media with COVID-related ideas

Who Should Attend?

  • Accountant
  • Accounting and audit managers/practitioners
  • Accounting Firm
  • Accounting Practice Owners
  • Bookkeepers & Accountants & Tax Preparers
  • Business Owner
  • Certified Management Accountant
  • Certified Public Accountant
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • CPA in Business
  • Staff of Accounting Firm
  • Tax Firm
  • Tax Practitioners
  • Young CPA