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Justin Sears

Justin Sears

Chief Marketing Officer, Pipefy Inc.
San Carlos,CA
  • 4.5
  • 30 reviews
  • 49 Professionals Trained
  • 1 Courses

About Speaker Justin Sears

Experienced marketing executive with more than twenty years leading cross-functional teams to create new categories for enterprise software products. Expert in positioning products by creating messaging and content for digital demand generation, field marketing events, website SEO and sale enablement, including:


  • Positioning open-source software platforms for the cloud and data center
  • Launching new categories and then owning those categories
  • Telling voice-of-customer stories for unique product differentiation
  • Content strategy for technical products that target business buyers
  • Defining target buyer personas and aligning messaging to benefits
  • Managing relationships with tech reporters and industry analysts
  • Leading effective, motivated, and satisfied cross-functional teams
  • Optimizing websites to improve SEO and nurture qualified leads
  • Developing pricing models for land-and-expand strategies

4.5

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IR

great

EM

I found the concept of citizen developers interesting.