“Rob’s achievements are the stuff we marketers learn about in TED talks or the cover story in a magazine and aspire that we can one day reach the same bar.” (I.Barbu, Wave)
What Rob loves about his experience at Wave was the opportunity to leverage the full spectrum of his expertise in marketing, communications, and customer acquisition. With a record of building or revamping brands, building interactive experiences, forging online communities, and developing stellar content within major Canadian media organizations, Rob knows how to elevate user experience and cultivate brand engagement.
Whether rolling up his sleeves and working on a start-up team, or liaising with multinational partner corporations, his sweet spot is combining branding, positioning, and storytelling to drive customer acquisition and engagement.
SELECT ACHIEVEMENTS:
THOUGHT LEADERSHIP: Widely Published Magazine & Digital Media Writer | Communications Expert on Forbes.com | Advisor at NEXT Canada | Public Speaking Mentor | Presentation Skills Coach
EXPERTISE: Brand Tone & Voice | Corporate Communications | Content Marketing | Strategic Planning | New Customer Acquisition | Product Marketing | CRM/Customer Activation | Search Engine Optimization (SEO) | Search Engine Marketing (SEM) | Social Media Marketing (SMM) | Media Management | Public Relations | Public Speaking | Branding | Cost Containment | Staff Training & Development
