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Why Put a Canary in a Coal Mine? - Measure what matters

4.5 (222)

Ed Kless


Friday, June 12, 2020 | 10:30 AM EDT

  • CPA

1 Credit


Subject Area

Business Management and Organization

Course Description

Humans have an inherent interest in counting things. The problem which business professionals usually encounter is what should be measured? Facts and figures do not provide a context, or reveal the truth; imagination and creativity are still needed. Statistics can undoubtedly pronounce a fact but they cannot explain it without an underlying context or theory. Numbers have an unfortunate tendency to supersede other types of knowing.

This session is dedicated to the possibility that a firm can increase its financial performance by changing to measurements used from inwardly facing to measurements that look outside the firm. Changing these metrics is not easy as it requires firms to think differently than they have in the past. 

Highlights of the webinar : 

  • The Big Three: KPIs
  • Net Promoter Score
  • Customer Likeability Score (CLS)
  • Value Gap

If you believe you can think a bit differently about your firms' measurement systems, this is a webinar you should join.

Learning Objectives

  • To identify the steps of constructing a theory
  • To recognize why predictive indicators are better than performance indicators
  • To identify the basics of NPS
  • To identify how to use value as a strategic tool

Who Should Attend?

  • Accountant
  • Accounting Firm
  • Accounting Managers
  • Accounting Practice Owners
  • Accounts Director
  • Business Owner
  • CPA - Large Firm
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • CPA in Business
  • Entrepreneurial CPA
  • Finance Director
  • Finance Pros
  • VP Accounts
  • Young CPA


    [no_of_record] => 222
    [average] => 4.5180




Ed gave a practical experience on the topic and shared a great insight into the performance metrics for the firms. I learned a lot of new things by attending this webinar


The instructor, Ed Kless, was able to get through all of the material without rushing; He explained the presentation in a detailed and precise manner which was very helpful for me.


Learned a lot of new things and The presentation was very interesting and the speaker was skilled in utilizing the displays in presenting the information of the webinar."


He explains and presented each and every point in a simplified and easy manner. Very Engaging and good source of information shared by him.


Excellent presentation by Ed. Earlier I have attended his webinars he is an excellent presenter. The way he explains the topic in a very easy and meaningful way.