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5 shifts CPA marketers must plan around
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Subscribe23 SEP 2025 / EXPERT INSIGHTS
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Marketing practices for accounting firms are shifting due to alterations in Google's AI-powered search, the delay of Chrome's end to third-party cookies and changes in email policies by Gmail and Yahoo. The most successful firms are those that adapt smartly and implement practices like prioritizing original, expert content, adhering to email sender rules, utilizing thought leader ads on LinkedIn and building up strong reviews on Google Business Profile (GBP).
If you’re leading growth at an accounting firm, the marketing ground has shifted again, like an earthquake in slow motion. Google’s AI-powered search is rewriting how people discover answers, Chrome’s “end of third-party cookies” has been punted down the...
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