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Intuit Inks $100M Deal to Bring TurboTax into ChatGPT
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Subscribe19 NOV 2025 / TECHNOLOGY
Intuit has signed a deal worth over $100 million per annum with OpenAI for its AI-powered conversational agent, ChatGPT. This collaboration aims to integrate TurboTax, QuickBooks, Credit Karma, and Mailchimp into the chatbot, offering users a one-stop-shop for financial requests and transactions and propelling the future of financial software engagement.
Picture a tax professional and a chatbot trying to share a desk. One arrives with spreadsheets, the other shows up with boundless enthusiasm and zero paperwork. That is pretty much the vibe this week as Intuit agreed to pay OpenAI more than $100 million a...
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