Join 250,000+
professionals today
Add Insights to your inbox - get the latest
professional news for free.
Join our 250K+ subscribers
Join our 250K+ subscribers
Subscribe23 FEB 2026 / PEOPLE UPDATES
Ascend has named Evie Woodforde as its first Chief Operating Officer (COO), a new role in which she will oversee operations and growth initiatives. With Ascend's rapid expansion, encompassing over 20 platform firms that generate more than $700 million in revenue, Woodforde will provide centralized leadership to ensure successful scaling and maintain the quality of service offered by the regional accounting and advisory firms in Ascend's organizational network.
Ascend has appointed Evie Woodforde as its first chief operating officer, establishing a new executive role as the organization continues to scale its national platform of regional accounting and advisory firms.
Woodforde previously served as regional president beginning in August 2023, shortly after Ascend’s launch in January 2023. In her new role, she will oversee platform wide operations and growth initiatives, focusing on strengthening the operating model, infrastructure, and execution processes as the organization expands.
Ascend stated that its rapid growth, now comprising more than 20 platform firms with over $700 million in combined revenue, has increased the need for centralized operational leadership. As COO, Woodforde will support intentional scaling across the platform while maintaining cultural alignment and service quality.
Ascend’s model is designed to preserve the independence of regional firms while providing the resources and capabilities of a top 25 organization. The platform partners with firms generating between $15 million and $50 million in revenue and operates across more than a dozen states.
Leadership noted that Woodforde has played a significant role in shaping Ascend’s strategy and execution since its formation. Her appointment reflects the organization’s continued focus on disciplined growth, operational coordination, and long term value creation across its network.
Until next time…
Don’t forget to share this story on LinkedIn, X and Facebook
Subscribe now for $199 and get unlimited access to MYCPE ONE, from CPE credits to insights Magazine
📢MYCPE ONE Insights has a newsletter on LinkedIn as well! If you want the sharpest analysis of all accounting and finance news without the jargon, Insights is the place to be! Click Here to Join
You’ve reached the 3 free-content piece limit. Unlock unlimited access to all News & CPE resources.
Subscribe Today.
Already have an account?
Sign In