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Ascend Names Evie Woodforde as First COO

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23 FEB 2026 / PEOPLE UPDATES

Ascend Names Evie Woodforde as First COO

Ascend Names Evie Woodforde as First COO

Ascend has appointed Evie Woodforde as its first chief operating officer, establishing a new executive role as the organization continues to scale its national platform of regional accounting and advisory firms.

Woodforde previously served as regional president beginning in August 2023, shortly after Ascend’s launch in January 2023. In her new role, she will oversee platform wide operations and growth initiatives, focusing on strengthening the operating model, infrastructure, and execution processes as the organization expands.

Ascend stated that its rapid growth, now comprising more than 20 platform firms with over $700 million in combined revenue, has increased the need for centralized operational leadership. As COO, Woodforde will support intentional scaling across the platform while maintaining cultural alignment and service quality.

Ascend’s model is designed to preserve the independence of regional firms while providing the resources and capabilities of a top 25 organization. The platform partners with firms generating between $15 million and $50 million in revenue and operates across more than a dozen states.

Leadership noted that Woodforde has played a significant role in shaping Ascend’s strategy and execution since its formation. Her appointment reflects the organization’s continued focus on disciplined growth, operational coordination, and long term value creation across its network.

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