BeachFleischman Names Travis Jones Innovation Principal

Travis Jones has been appointed as the new innovation principal at Arizona-based BeachFleischman. In this role, Jones will aim to enhance client experience, drive digital transformation, and explore new business models, while also leveraging data-driven insights for the firm's future growth and transformation.

New Role Announcement

BeachFleischman, based in Tucson, Arizona, with FY23 net revenue of $39.6 million, has named Travis Jones as its new innovation principal.

Responsibilities and Focus Areas

Jones will spearhead initiatives to enhance client experience, drive digital transformation, explore new business models, and leverage data-driven insights.

With 17 years of experience in the firm’s accounting and assurance department, he will also continue leading the firm’s technology committee, which evaluates emerging technologies to support the firm’s strategic goals.

Travis Jones’ Statement

Jones expressed his excitement about his new role: "I am honored to serve as innovation principal at such a pivotal time for the accounting profession. Embracing disruption and forward-thinking strategies to achieve business outcomes is key to our firm’s success and long-term growth."

Firm’s Perspective

Eric Majchrzak, CEO of BeachFleischman, shared his enthusiasm for Jones’ appointment: "Travis’ innovative mindset and passion for data and technology will be crucial as we enter a new phase of growth and transformation. We are committed to staying competitive in an ever-changing market, and we’re confident his efforts will lead to significant improvements for our firm and our clients."

Until next time…

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BeachFleischman Appoints Travis Jones as Innovation Principal

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