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How Top CPA & Accounting Firms Bill Fewer Hours and Earn More
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Subscribe11 JUN 2026 / INSIGHTS
The traditional business model of billing by the hour is fading in law firms, with data from 2024 and 2025 suggesting firms are moving towards value-based pricing. The 2024 report indicated hourly billing accounted for 65.5% of revenue, with value-based billing at 30.7%, but rates charged by partners are rising while the hours they are billing have decreased significantly, evidencing a transition in the business model.
For most of the profession’s history, the hourly rate was the only number that mattered. It determined how partners measured productivity, how staff were evaluated, how clients were billed, and how firms benchmarked themselves against peers. That model is...
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