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Amazon Ads Catch FTC Heat Over a $20B Seller Crunch
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Subscribe02 SEP 2026 / BUSINESS
Federal agencies and 22 states have accused Amazon of manipulating its ad auction system since 2018, leading to overcharges totalling $20 billion from 1.2 million advertisers. The suit alleges that Amazon's practices, which increased ad costs, covertly raised product prices on its platform, affecting American consumers and prompting calls for greater transparency, fines, and potential refunds.
Amazon’s advertising business has quietly become one of the most powerful profit engines in digital commerce. Now, regulators say part of that growth may have come from manipulating the very auctions advertisers trusted to set fair prices. The Federal Tra...
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