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GoPro Rolls the Tape on a $285 Million AI Deal
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Subscribe03 SEP 2026 / BUSINESS
GoPro, the company known for action cameras, has agreed to merge with Starman Optical in a deal worth $285 million. This move is a major shift for GoPro and comes as the company faces declining revenue and increasing competition, prompting a shift towards AI, as well as defense, robotics, and aerospace applications.
GoPro once sold the camera you strapped to your helmet before doing something your mother would strongly recommend against. Now it wants a seat inside AI data centers, defense programs, robotics and aerospace. That is quite a career change. On September 1...
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