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How Did Revlon Turn a Dream Brand into a Debt Machine
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Subscribe08 APR 2026 / BUSINESS
CPE Approved
Cosmetics icon Revlon filed for Chapter 11 in June 2022 with roughly $3.7 billion of debt and emerged in May 2023 after slashing more than $2.7 billion and transitioning ownership largely to former lenders. As the company navigates its recovery from bankruptcy, it faces the challenge of harnessing its heritage while adapting to a digital, omnichannel era and revamped consumer desires in the beauty industry.
There is something strangely intimate about an old cosmetics counter. Not the glossy ad, not the celebrity face, but the counter itself. The light is a little too bright. The mirror is a little too honest. The sales pitch is always less about chemistry th...
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