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How Social Media “Failures” Can Help Small Firms Win Clients
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Subscribe24 JUL 2026 / BUSINESS
Small accounting firms can benefit from social media use aimed at generating quality leads rather than focusing on post engagement or "likes", as per Erica Goode's explanation in response to her social media break. It is suggested that quality of leads, website visits, appointment bookings, and revenue can be more accurately tracked to provide more useful business metrics, challenging the common focus on popularity and public engagement on social media platforms.
A LinkedIn post can collect seven likes, one polite comment, and still bring in a client worth thousands of dollars. That sounds backward only if a firm treats social media like a popularity contest. Small accounting firms do not need stadium-sized audien...
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