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Is This the Start of Starbucks’ Comeback Story?
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Subscribe28 NOV 2024 / BUSINESS
Starbucks's new CEO Brian Niccol, known for significantly increasing sales and profits at Chipotle, plans to revitalize the coffee chain through a simplified menu, enhanced customer service, and a return to its roots as a community hub amidst a sales slump and increased competition in the US and China. Amid changing consumer habits and challenges from rivals, Niccol's vision seeks to merge tradition with modern convenience, addressing the growing trend of mobile orders (which now account for 70% of sales) without compromising the Starbucks community feel.
“Starbucks ain’t hitting the same anymore.” That’s the sentiment swirling around as the coffee giant struggles to keep its crown. But hold on to your reusable mugs—Starbucks just handed the reins to Brian Niccol, a CEO with a knack for turning around stru...
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