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PwC Goes All In on India as AI Rewrites Consulting
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Subscribe15 SEP 2026 / BUSINESS
PwC US and PwC India have announced plans to merge major advisory operations, creating a joint venture focused on AI, technology, and managed services. This move positions AI and automated services to reshape the offshore consulting model, in which work had previously been relocated to lower-cost locations for efficiency gains. The new structure aims to increase seamless access to capabilities and connect client relationships, industry expertise, and delivery within one organization.
For years, the offshore consulting formula was easy to follow. Move repeatable work to a lower-cost location, keep senior client relationships closer to home, and let time zones stretch the working day.AI is now putting that formula under the microscope....
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