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Why Netflix Paid $587 Million for Ben Affleck’s AI Company
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Subscribe20 JUL 2026 / BUSINESS
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Netflix spent $587 million to acquire Ben Affleck's InterPositive, a startup that offers AI tools for professional film making. With only 16 employees, the deal is seen as a strategic move to enhance film production speed and efficiency and strengthen Netflix's position in Hollywood, with Affleck serving as a senior advisor to assuage industry skepticism about AI in creative work.
Netflix did not spend $587 million simply to add another AI tool to its software stack. It bought a small technical team, proprietary filmmaking data, a new production workflow, and something Silicon Valley cannot easily code: credibility inside Hollywood...
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