A partner once joked during a cross-border project, “Same firm, different planet.” Everyone laughed, then quietly went back to fixing mismatched deliverables from three countries. That joke is now a strategy problem. PwC’s latest move to...
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Subscribe15 APR 2026 / BUSINESS
CPE Approved
Professional service firm PwC is overhauling its global consultancy business to improve consistency across borders and reduce confusion for multinational clients. Due to varying styles and tools used by PwC's local teams in different countries, the firm is standardizing services and merging divisions such as risk and consulting. This development is vital as multinational clients are increasingly expecting faster, more consistent services akin to models used by competitors such as Accenture and McKinsey, while emerging AI technology has intensified the pressure on PwC to reinforce the quality of its global delivery models.
A partner once joked during a cross-border project, “Same firm, different planet.” Everyone laughed, then quietly went back to fixing mismatched deliverables from three countries. That joke is now a strategy problem. PwC’s latest move to...
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