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What Makes Americans Drop $13.5 Billion on Halloween?
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Subscribe21 OCT 2026 / ECONOMY
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Despite increasing prices, Americans are expected to spend a record $13.5 billion on Halloween in 2026, according to the National Retail Federation. This continues a trend of rising Halloween spending, with households reportedly treating the occasion as a special event exempt from their regular budget considerations; this behavioral concept is known as 'mental accounting' and may explain why seasonal expenditure can withstand economic pressures, with the emotional value attached to holiday traditions potentially outweighing financial constraints.
There is something oddly comforting about a neighborhood that takes Halloween seriously. One house has plastic skeletons climbing through the windows. Another has a pumpkin on the porch that looks like it was carved by someone with questionable artistic a...
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