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Why Apple Let AI Rivals Run Ahead While Building Something Bigger
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Subscribe01 SEP 2026 / TECHNOLOGY
Apple's recent AI developments indicate a shift in its approach to managing artificial intelligence, from the release of Siri in 2011 to its current 2-nanometer M6 chip. Key software steps were undertaken in June 2026 with Apple Foundation Models and Siri AI developed in collaboration with Google, and the company has acknowledged drawbacks in its previous efforts, including setbacks on its software, Apple Intelligence. The importance of these moves lies in Apple's control over where AI runs, power consumption, and user data privacy, as well as the company's ability to compete in an AI market that doesn't solely rely on giant data centers.
Apple’s AI story looks messy if you start the clock in November 2022, when ChatGPT suddenly made every large technology company explain its artificial intelligence strategy. Start the clock several years earlier, and the case looks different. Apple had al...
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