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Why Apple Let Rivals Run Ahead While Building Something Bigger
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Subscribe01 SEP 2026 / TECHNOLOGY
Apple's latest M6 chip, using a 2nm manufacturing process, positions the company well for the shift in AI processing from giant data centers to locally on devices. Despite setbacks with its AI assistant, Siri, and a slower pace in generative AI, Apple’s long-term strategy of building its own processors, machine-learning hardware, and systems for local AI workloads demonstrates a focus on control over data privacy, AI functionality, and energy consumption, thereby creating a uniquely viable hardware proposition for the future AI market.
Apple’s AI story looks messy if you start the clock in November 2022, when ChatGPT suddenly made every large technology company explain its artificial intelligence strategy. Start the clock several years earlier, and the case looks different. Apple had al...
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