Squire Consolidates Software Division into Squire Technology, LLC

Squire has realigned its software sales and development into a new entity called Squire Technology, LLC (Squire Tech), intending to boost product innovation, customer experience and expansion of its SuiteCentral platform. Squire veteran Reuben Cook will head the new division, aiming to enhance system integrations, payment processing, and portal-based tools for the firm's partners, including NetSuite, Dynamics, QuickBooks, ADP, and Avalara.

In a major strategic shift, Squire has consolidated all of its software sales and development efforts into a new dedicated entity: Squire Technology, LLC (Squire Tech). The move is designed to enhance focus on product innovation, client experience, and the expansion of SuiteCentral, the firm’s signature platform for NetSuite users.

Reuben Cook, a 17-year Squire veteran, will serve as President of Squire Tech. Under his leadership, the division will sharpen its offerings around system integrations, payment processing, and portal-based tools for suppliers and customers—all with the goal of driving ROI for clients.

With established partnerships spanning NetSuite, Dynamics, QuickBooks, ADP, and Avalara, Squire Tech is set to offer best-in-class technology solutions. CEO Jonyce Bullock calls the move a “significant step forward” in Squire’s commitment to delivering modern, seamless enterprise software experiences.

Until next time…

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Squire Launches Squire Technology, LLC to Drive Software Innovation

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