For years, Nestlé treated China like its golden goose. Today, that bird looks more like it’s running on fumes. Over the last three years, Greater China revenue has slipped from about CHF 5 billion in 2023 to roughly CHF 4.9 billion in 20...
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How Nestlé’s China Growth Story Went Off Track
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Subscribe23 APR 2026 / BUSINESS
Nestlé's China business has suffered a significant decline in revenue due to internal missteps, changing consumer behavior, and increased competition from local players like Yili and Mengniu. In response, Nestlé is planning a "China 2.0" strategy involving product localization, digital channels expansion, cost discipline, and a more autonomous operating model to renew its market position.
For years, Nestlé treated China like its golden goose. Today, that bird looks more like it’s running on fumes. Over the last three years, Greater China revenue has slipped from about CHF 5 billion in 2023 to roughly CHF 4.9 billion in 20...
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