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Can Shein Buy Consumers' Trust With a $100M Everlane Deal?
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Subscribe25 MAY 2026 / BUSINESS
Chinese fast-fashion titan Shein has acquired American ethical brand Everlane for about $100 million. The deal gives Shein ownership to a more trustworthy and premium label amid scrutiny over fast fashion's environmental impact, labor issues, and authenticity, while offering Everlane a much-needed financial lifeline as competitors increase and costs rise in the digital retail landscape.
Everlane once sold shoppers a clean closet with a clean conscience. Shein sells speed, price, and endless scroll. Put them in the same fitting room, and the mirror gets awkward fast. The reported deal, valued around $100 million, gives Shein ownership of...
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