US private equity firm Apollo Global Management is acquiring a majority stake in Spanish football club Atlético Madrid, valuing the club between €2 and €2.5 billion ($2.2 to $2.9 billion). It will be Apollo's first major sports acquisition under its new $5 billion sports investment fund, with the deal expected to close in 2026, marking a shift in how global capital views sports.
Picture this: Wall Street’s sharp suits meeting La Liga’s red-and-white stripes. Apollo Global Management, a U.S. private equity heavyweight, just decided that football isn’t only a beautiful game, it’s also a beautiful business. Through its sports arm, A...
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