MYCPE ONE

Social Media for CPA Firms: What Works (and What's a Waste of Time)

297

Interested

People have shown interest recently

Conference Overview

Social media presents both opportunities and challenges for CPA firms, with multiple platforms competing for attention and varying degrees of relevance for professional services marketing. This webinar cuts through the noise to provide practical guidance on which social media activities benefit accounting firms, and which consume resources without meaningful return. Learn how to develop a focused, efficient social media presence that aligns with your firm's goals and capabilities while avoiding common time-wasting pitfalls.

Major Topics:

  • Platform comparison: LinkedIn, Facebook, Twitter/X, Instagram, and YouTube for professional services 
  • Understanding where your target audience pends time and engages professionally 
  • Content types that resonate on each platform: educational posts, firm updates, industry insights 
  • Posting frequency and consistency: finding sustainable rhythms that maintain presence without burnout 
  • Organic reach vs. paid promotion: realistic expectations for each platform 
  • Social media management tools that improve efficiency and scheduling 
  • Engagement strategies: when and how to interact with comments and messages 
  • Building a content calendar that balances various topics and formats 
  • Measuring what matters: focusing on meaningful metrics rather than vanity numbers 
  • Common social media mistakes that waste time and energy 
  • Deciding which platforms deserve your attention based on your specific firm and goals 
  • Delegating and managing social media responsibilities within your team

Completed

Continuing Education Credits

The sessions of the conference qualifies for

Qualification Credits Subject Area
CPA (US) 1 Communications and Marketing
CPA in Canada 1 Communication
ACCA 1 All
CA - ICAEW 1 All
CA - Scotland 1 All
CA - Ireland 1 All
CPA - Ireland 1 All

Sessions

May 7th, 2026

Speakers:
Speaker Name
Apoorv Dwivedi


CMO, Fixyr Marketing

  • 4.6
  • rating
  • rating
  • rating
  • rating
  • rating
Speaker Name
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Social media presents both opportunities and challenges for CPA firms, with multiple platforms competing for attention and varying degrees of relevance for professional services marketing. This webinar cuts through the noise to provide practical guidance on which social media activities benefit accounting firms, and which consume resources without meaningful return. Learn how to develop a focused, efficient social media presence that aligns with your firm's goals and capabilities while avoiding common time-wasting pitfalls.

Major Topics:

  • Platform comparison: LinkedIn, Facebook, Twitter/X, Instagram, and YouTube for professional services 
  • Understanding where your target audience pends time and engages professionally 
  • Content types that resonate on each platform: educational posts, firm updates, industry insights 
  • Posting frequency and consistency: finding sustainable rhythms that maintain presence without burnout 
  • Organic reach vs. paid promotion: realistic expectations for each platform 
  • Social media management tools that improve efficiency and scheduling 
  • Engagement strategies: when and how to interact with comments and messages 
  • Building a content calendar that balances various topics and formats 
  • Measuring what matters: focusing on meaningful metrics rather than vanity numbers 
  • Common social media mistakes that waste time and energy 
  • Deciding which platforms deserve your attention based on your specific firm and goals 
  • Delegating and managing social media responsibilities within your team

Learning Objectives

  • Focus Your Efforts: Stop wasting time on activities that don't serve your firm's goals.
  • Realistic Expectations: Understand what social media can and cannot do for CPA firms. 
  • Efficient Strategy: Develop a sustainable approach that fits your available resources.
  • Platform Selection: Make informed decisions about where to invest your time.
  • Better Content: Learn what resonates with professional audiences.
  • Time Management: Create workflows that maintain presence without overwhelming your schedule.
  • Avoid Burnout: Prevent social media from becoming an unsustainable burden.
  • Measurable Approach: Focus on indicators that reflect actual business value.

Other Details

Subject Area

Communications and Marketing

Course Level

Intermediate

Instuctional Method

Group Internet Based

Pre-requisites

-

Advance Preparation

-

Session Speakers

Apoorv Dwivedi
Apoorv Dwivedi


CMO, Fixyr Marketing

May 7th, 2026

View More
Priyanka Sharma
Priyanka Sharma

VP Of Marketing
MYCPE ONE

May 7th, 2026

View More

Reviews and Ratings

out of 5

ratingratingratingratingrating
1 ratings

Excellent

Very Good

Average

Poor

JM

Jeffrey McKinley,
4 ratingratingratingratingrating

Very good insights and recommendations on how to implement a strategy and avoid the wasteful time killers.

Frequently Asked Questions

Virtual conference with MYCPE ONE is enveloped around a theme or subject or driven towards a particular audience, and is designed to be more collaborative; with a tremendously interactive agenda, panel discussions, and gives an option to all participants being able to turn their web cameras on and participate more actively. Virtual conference offers multiple sessions over a longer time frame of more than 8 hours. Virtual conferences help build a community or initiate networking opportunities.

MYCPE ONE is seamlessly integrated with ZOOM for conducting continuing education events. Please ensure that you check the system requirements before the event starts. The system requirements are :

  • An internet connection – broadband wired or wireless (3G or 4G/LTE)
  • Speakers and a microphone (required in case of interactive sessions) – Built-in, USB plug-in, or wireless Bluetooth
  • A webcam or HD webcam - built-in, USB plug-in (required in case of interactive sessions)
  • CLICK HERE to view the System Requirements for Zoom.

There is an official break scheduled for this workshop/events. Other than the scheduled break, the in-session breaks shall be available at discretion of the speaker.

The MYCPE ONE virtual events are designed to impart education around a specific theme or subject from a basic to an advanced level, which is why we do not recommend you to leave the event in between. However, if you had to leave the event because of some unforeseen circumstances, you would be granted the credits for the sessions that you attended completely and wherein you answered all the polling questions.

The recording of the event can be made available to you, on request. You can reach out to us at support@my-cpe.com or can also let us know through live chat support if you need a recording for this event. However, the recording shall not be available for Continuing Education Credits.


During every conference the chat panel shall always be open. You can mention the issue faced by you in the chat panel and our moderator will take it up for resolution shortly. You can also reach out to our support team in the live chat support or at support@my-cpe.com