Job Overview:

We are seeking a results-driven and analytical SEO Specialist to execute and support strategies across On-Page, Off-Page, and Technical SEO. The role focuses on improving organic search visibility, driving qualified traffic, and generating high-quality leads. The ideal candidate should have hands-on experience in keyword strategy, content optimization, technical audits, and performance tracking

Job Title: SEO Specialist (Mid-Level)
Location: Ahmedabad (Work from Office)
Shift: 3:00 PM – 12:00 AM (Cab Drop Available)

Key Responsibilities:

On-Page SEO

• Conduct in-depth keyword research and develop keyword clusters based on search intent
• Optimize meta titles, descriptions, headings (H1–H3), URLs, and other on-page elements
• Enhance website content using semantic SEO, internal linking, and topic cluster strategies
• Create SEO content briefs, blog outlines, and landing page recommendations
• Perform content gap analysis and competitor research to identify growth opportunities
• Collaborate with content and marketing teams to implement SEO best practices

Technical SEO

• Conduct regular technical SEO audits and identify areas for improvement, including:
• Crawl errors and indexing issues
• Broken links and redirect management
• Duplicate content and canonicalization
• Sitemap and robots.txt optimization
• Support improvements in Core Web Vitals, page speed, and overall site performance
• Implement and validate structured data (schema markup) for webpages, blogs, and FAQs
• Coordinate with developers to execute technical SEO fixes and enhancements

Off-Page SEO

• Plan and execute backlink acquisition and outreach campaigns
• Build high-quality, relevant backlinks to improve domain authority
• Monitor backlink profile and competitor link-building strategies

Performance Tracking & Reporting

• Track, analyze, and report SEO performance using tools and analytics platforms
• Monitor keyword rankings, organic traffic, and conversion metrics
• Provide actionable insights and recommendations based on data analysis

Required Skills & Qualifications:

• 3–5 years of hands-on experience in SEO
• Strong understanding of On-Page, Off-Page, and Technical SEO
• Proficiency with SEO tools such as:
• Google Search Console
• Google Analytics 4
• Ahrefs / SEMrush
• Screaming Frog
• PageSpeed Insights
• Solid knowledge of keyword research, semantic SEO, and content optimization
• Experience executing backlink outreach campaigns
• Understanding of schema markup and technical SEO fundamentals
• Strong analytical, problem-solving, and data interpretation skills
• Good communication and collaboration abilities

Preferred Qualifications:

• Experience in B2B or professional services SEO
• Familiarity with WordPress or similar CMS platforms
• Basic understanding of HTML/CSS for SEO implementation

Note:

• Candidates must share relevant case studies or performance results (if available)
• Preference will be given to candidates available for immediate joining