15 MAY 2024 / M&A UPDATES

AAM Recognizes Outstanding Achievements in Accounting Marketing

- MYCPE ONE Insights Team

Summary

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The Association for Accounting Marketing (AAM) has announced the winners of its 2024 Marketing Achievement Awards (MAAs) at its annual Summit in Orlando, Florida. Notable winners include Hall of Fame inductees Becca Johns and Sarah Dobek, and Marketer of the Year, Stacy Dreher, for their influential contributions to the accounting sector's marketing strategies. The awards are significant because they celebrate the importance of strategic marketing, growth programs, and excellence in various categories including advertising, branding, corporate responsibility, and diversity, equity, and inclusion, to the success of a firm.

The Association for Accounting Marketing (AAM) has recognized outstanding achievements in accounting marketing by announcing the winners of the 2024 Marketing Achievement Awards (MAAs) during its annual Summit held in Orlando, Florida.

Individual Awards:

Hall of Fame Inductees:
- Becca Johns: Director of Practice Growth at Rea & Associates, Johns has been instrumental in implementing innovative marketing strategies, earning multiple AAM MAAs. She has been an active AAM member since 2005, holding various leadership roles, including AAM President and chair of multiple committees.
- Sarah Dobek: Founder and President of Inovautus Consulting, Dobek has significantly influenced the accounting sector by driving strategic innovation and adaptation through platforms like CPAsNET. She is also a frequent speaker at major industry events and a prolific contributor to industry publications.
Volunteer of the Year:
- Katie Tolin: Chief Growth Guide at CPA Growth Guides, Tolin has been dedicated to AAM since 2003. Her leadership in forming partnerships with leading organizations such as the AICPA and CPA.com has strengthened AAM’s network and enhanced its standing within the accounting profession.
Rookie of the Year:
- Glen Carmichael: Digital Marketing Coordinator at YHB | CPAs & Consultants, Carmichael's digital marketing initiatives significantly improved brand visibility, leading to a remarkable 30% year-over-year increase in lead generation and transformative impacts on her firm’s digital marketing strategies.
Marketer of the Year:
- Stacy Dreher: Director of Practice Growth at James Moore & Co., Dreher has reshaped the firm’s marketing and sales strategies, expanding its services and client base while integrating marketing technologies and strategic partnerships to deepen its market impact.

Category Winners:

Advertising:
- FORVIS
Client Experience:
- GHJ
Content Marketing Campaigns:
- External: Freed Maxick
- Internal: FORVIS
Diversity, Equity, and Inclusion Program or Initiative:
- Baker Tilly
Events:
- Budget above $25,000: Baker Tilly
- Budget below $24,999: WilkinGuttenplan
Innovation & Strategic Achievement | Emerging Tech:
- FORVIS
Integrated Branding Programs:
- Firm revenue above $40M: HCVT
- Firm revenue below $40M: BGM
Video and Multimedia:
- Blue & Co.
Website:
- Budget above $50,000: Landmark CPAs
- Budget below $49,999: Kernutt Stokes

These awards highlight the critical role of strategic marketing and growth programs in firm success, showcasing excellence across various domains such as advertising, branding, events, video and multimedia, website design, corporate social responsibility, and diversity, equity, and inclusion.

Until next time…

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AAM Recognizes Outstanding Achievements in Accounting Marketing

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