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Subscribe11 APR 2025 / ACCOUNTING & TAXES
There’s no shortage of headlines in the accounting world lately, from a storied British travel brand (Thomas Cook) being tossed to a Polish buyer, to EY getting a £4.9 million fine on the wrist for audit slipups, all while rolling out billion-dollar AI upgrades. Talk about a financial plot twist.
Back in 2019, Thomas Cook, the 178-year-old British travel giant, folded like a cheap lawn chair. The collapse stranded 150,000 UK holidaymakers and sent 21,000 employees packing. The chain of events triggered one of the largest peacetime repatriations ever, courtesy of the UK’s Civil Aviation Authority. But as the planes flew home, the Financial Reporting Council (FRC) started asking uncomfortable questions. Why did EY, Thomas Cook’s auditor, sign off on the company’s 2018 accounts as a going concern? Spoiler alert: They relied too heavily on internal forecasts and shrugged off red flags.
Fast-forward to 2025, and EY is feeling the heat. The FRC just fined them £4.9 million (plus another £1.6 million for investigation costs) for botching the audits in 2017 and 2018. The Big Four models were originally flashing “DANGER” but somehow got reworked, after some chats with travel giant management, to show everything would be just peachy. The audit partner leading the charge also had a cozy relationship with the CFO, sharing business lunches and, allegedly, hiring hookups. Even though the regulator didn’t find an "actual loss of objectivity," EY admitted there was no documented risk assessment of independence, and their audit file falsely claimed a squeaky-clean team. Oops.
Five years after its chaotic collapse, the British travel giant is trading hands again. Chinese conglomerate Fosun, who picked up the brand for £11 million in 2019, is cashing out. Their buyer? Polish travel platform eSky, snagging the company (minus the China ops) for up to £30 million. eSky isn’t your average buyer either. With operations in 50+ countries and a stronghold in online flight bookings, they're aiming to pivot into packaged holidays. Cook, now a leaner, online-only player under CEO Alan French, sees this as a growth play. While the brand reported a £3.6 million pre-tax loss in 2023, that was a big improvement from the prior year’s £13.5 million. French is optimistic about turning a profit this year.
Fosun, meanwhile, is dialing back on non-core assets after years of aggressive overseas expansion. The group is focused on deleveraging, targeting RMB 60 billion (~$8 billion) in interest-bearing debt to claw back an investment-grade rating. As their chairman bluntly put it: “Surviving today is key to seizing tomorrow’s opportunities.”
As one hand’s dealing with regulatory scolding, the other is busy writing code. EY is in year three of a $1 billion, four-year digital makeover of its Assurance platform, and the latest chapter is all about AI. With over 160,000 audit engagements globally, The Big four firm is now packing serious tech muscle. The new rollout features EYQ Assurance Knowledge, a generative AI tool that helps professionals run complex queries and summarize audit/accounting content based on geography, industry, and engagement complexity. Think ChatGPT but for financial auditors, with fact-checking. Also, in the toolkit? EY Intelligent Checklists, where AI recommends responses to disclosure checklist items, helping teams stay on top of accounting rules and legalities. There’s EY Financial Statement Tie Out too, which tracks changes between iterations of client financials with sharper accuracy.
Paul Goodhew, EY’s Global Assurance Innovation lead, calls it a launchpad for more “generative and agentic AI technologies”, tech speaks for, “we’re just getting started.” These innovations align with EY’s Responsible AI principles, ensuring transparency and traceability for every digital decision made. In EY’s words, this isn’t just about staying ahead, it’s about becoming the most “trusted AI-powered assurance provider.” Or, as Marc Jeschonneck, EY’s Global Digital Leader, put it: this transformation also makes the consulting giant more attractive to talent. Can’t argue with that when your audit tool knows IFRS better than most junior staffers.
The EY–Thomas Cook debacle wasn’t just a one-off. It’s part of a larger wave of regulatory reckoning. The UK FRC, US PCAOB, and other watchdogs have been tightening expectations around audit quality, independence, and documentation, especially in the wake of collapses like Carillion, Wirecard, and now Thomas Cook.
What’s changing?
While EY’s past audit blunders are now a public record, the firm’s AI-forward strategy could mark a pivotal rebound, if lessons are learned. For the rest of the industry, it’s a reminder: no amount of AI flash can replace the fundamentals of a well-executed, ethically sound audit. And if your audit checklist hasn’t been updated since 2018? It might be time to phone a friend or a robot. Stay sharp, stay ahead, get the stories that matter to your bottom line, straight to your inbox.
Until next time…
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