MYCPE ONE

Figuring Out: 15-Minute LinkedIn Habit for Professionals | Podcast #49 1 Credit

Figuring Out: 15-Minute LinkedIn Habit for Professionals | Podcast #49 1 Credit

  • Rating

    4.4

  • Published on

    August, 2025

  • Subject Area

    Communications and Marketing

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Learning Objectives

  • Explain how a personal brand improves trust and engagement on LinkedIn.
  • Identify common mistakes professionals make with LinkedIn profiles and posting.
  • Apply the 15-minute daily routine to boost visibility and online networking.
  • Distinguish between authentic personal branding and AI-generated content.
  • Develop strategies to overcome mindset blocks around content creation

Course Overview

Are you just scrolling on LinkedIn, or are you building something? In this episode of We’re Trying to Figure Out, Saul is joined by Ashley Leeds, known globally as The 15-Minute Guy, to break down how accounting and finance professionals can use small, consistent LinkedIn habits to stand out, win clients, and become memorable. If you’ve ever said, “I don’t have time for LinkedIn,” Ashley’s approach might just change your mind.

A former software executive turned full-time coach, Ashley Leeds brings deep experience in personal branding, communication coaching, and business development. He shares the “15-minute habit” he’s used to help 600+ professionals transform their profiles, show up with purpose, and enjoy posting. From adjusting your headshot and banner to replacing passive scrolling with targeted engagement, Ashley’s method balances neuroscience, coaching psychology, and content strategy.

Key Topics:

  • LinkedIn profile clarity and consistency
  • Neuroscience of content routines
  • Coaching and mindset shifts
  • Visibility versus vanity metrics
  • Community building through posting

This podcast isn’t about gaming the algorithm; it’s about showing up like the expert you already are. Whether you're building a firm, advancing your career, or launching something new, Ashley’s framework offers a repeatable, practical way to grow your digital presence. Grab your coffee, give us 30 minutes, and walk away with a content plan you can stick to.

On Demand Credits for All Qualifications

License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Communication for Chartered Professional Accountant in Canada 1 CPD Eligible
HR metrics for SHRM-Certified Professional (SHRM-CP) (Valid upto : Dec 31, 2026) 1 PDC Eligible
HR (General) for Professional in Human Resources (PHR) (Approval No. 723996) (Valid upto : Nov 30, 2026) 1 RCH Approved
HR (General) for Senior Professional in Human Resources (SPHR) (Approval No. 723996) (Valid upto : Nov 30, 2026) 1 RCH Approved
HR metrics for SHRM-Senior Certified Professional (SHRM-SCP) (Valid upto : Dec 31, 2026) 1 PDC Eligible
HR (General) for Associate Professional in Human Resources (aPHR) (Approval No. 723996) (Valid upto : Nov 30, 2026) 1 RCH Approved
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Eligible
HR (General) for Professional in Human Resources - California (PHRca) (Approval No. 723996) (Valid upto : Nov 30, 2026) 1 RCH Approved
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
HR (General) for Senior Professional in Human Resources - International (SPHRi) (Approval No. 723996) (Valid upto : Nov 30, 2026) 1 RCH Approved
HR (General) for Associate Professional in Human Resources - International (aPHRi) (Approval No. 723996) (Valid upto : Nov 30, 2026) 1 RCH Approved
HR (General) for Professional in Human Resources - International (PHRi) (Approval No. 723996) (Valid upto : Nov 30, 2026) 1 RCH Approved
HR (General) for Global Professional in Human Resources (GPHR) (Approval No. 723996) (Valid upto : Nov 30, 2026) 1 RCH Approved
Chartered Accountant - ICAEW 1 CPD Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Eligible
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Eligible
Chartered Accountants - Scotland 1 CPD Eligible
CPA - Ireland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible

Additional Information

Credit

1

Course Level

Basic

Instructional Method

QAS Self Study

Group Internet Based

Pre-requisites

None

Advance Preparation

None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

SHRM APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC is recognized by the Society for Human Resource Management (SHRM) (PDC Registration ID– RP5359) to offer Professional Development Credits (PDCs) for the SHRM Certification Program (SHRM-CP or SHRM-SCP). For more information about SHRM certification or recertification, please visit www.shrmcertification.org.

HRCI APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC is approved by the HR Certification Institute (HRCI) (Provider Number – 714694) to offer Recertification Credit Hours for the HRCI Certification Program, including aPHR, PHR, SPHR, GPHR, PHRca, PHRi, SPHRi, and aPHRi. For more information about HRCI certification or recertification, please visit www.hrci.org.

About Experts

Ashley Leeds

Ashley Leeds

LinkedIn Coach / Trainer / Mentor, Author, Podcast Host, Full Cup Coaching

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Do you feel like LinkedIn™ is a waste of time? Many professionals struggle with creating engaging content, staying consistent, and turning connections into meaningful opportunities. I help business owners and teams transform LinkedIn™ into a powerful, results-driven tool—all in just 15 minutes a day. Through simple strategies, authentic engagement, and profile optimization, I make LinkedIn™ easy, effective, and even fun.


I offer one-on-one coaching, corporate training, and public speaking designed to boost visibility, build genuine connections, and generate consistent leads. With a money-back guarantee on my online course, you have nothing to lose—and a stronger LinkedIn™ presence to gain.

Saulsony

Saul Sony

Director, MYCPE ONE

  • 5
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As Director – Partnerships, Content Strategy, and M&A Advisory, I drive growth at the intersection of education, strategic alliances, and transaction advisory within accounting and professional services.

I partner with thought leaders, firms, and content creators to build high-impact collaborations and deliver compliance-ready content that helps professionals educate, influence, and scale on the MY-CPE ONE platform. I work closely with CPA and accounting firm owners to support MYCPE ONE's inorganic growth strategy identifying the right partners and aligning them toward shared goals.

In the M&A and advisory space, I work closely with private equity firms, accounting leaders, and advisors to create educational resources that support practice growth, succession planning, and deal execution. Through podcasts, webinars, and curated learning experiences, my goal is to enable smarter dealmaking and build stronger professional alignment. I work with CPA and Accounting Firm owners to collectively help MYCPE ONE's inorganic growth plans.

On Demand FAQs

What is Self Study (QAS)?

Self Study QAS (Quality Assurance Service) is a NASBA and other regulatory bodies approved program designed for Professionals to complete their Continuing Professional Education credits through self-paced, interactive courses that meet the highest standards of quality and compliance. Our courses qualify for credits with NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other professional organizations.

How do I earn CPE credits through self-study?

To earn CPE credits, you must complete the self-study course, pass the required assessments, and submit the necessary documentation. Credits are awarded based on the completion of course hours and successfully passing the assessments.

Are the self-study courses accepted by NASBA and other professional organizations?

MY-CPE LLC courses are accepted for continuing education credit by various professional certification programs, including NASBA, IRS, CFP Board, and HRCI. MY-CPE LLC is also recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® and SHRM-SCP® recertification activities.

What are the requirements to maintain compliance with self-study courses?

To maintain compliance, you must follow the guidelines set by NASBA and other regulatory bodies, which include completing the course within the specified timeframe, passing the assessments, and keeping accurate records of your learning activities.

How can I access my course completion certificates?

After successfully completing a self-study course and passing the assessments, you can access and download your course completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other professional organizations for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

Reviews and Ratings

out of 5

Excellent (67%)

Very Good (33%)

Average

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JH

Jason Hong, CPA in Canada

4

Enjoyed learning about how I can better leverage LinkedIn for my career

Figuring Out: 15-Minute LinkedIn Habit for Professionals | Podcast #49

Inclusions

  • Multiple Credits

    Multiple Credits

    Earn continuing education credits with flexibility. Choose from live webinars, on-demand courses, e-books, or podcasts to fit your learning style and schedule.

  • Certifications & Reporting

    Certifications & Reporting

    We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days - fastest in the industry.

  • Credit Tracker

    Credit Tracker

    Track and manage your compliance across all 50 states and over 100 designations. Our Credit Tracker keeps your CPE credits and compliance requirements always up-to-date.

  • Certificate Vault

    Certificate Vault

    Certificate Vault to upload, manage, and access certificates earned from various sources and an integrated credit tracker, allowing users to monitor and manage their credits conveniently for compliance.

  • Compliance Reminders

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    Stay current with our automated reminder system. Receive timely alerts for your CPE requirements, ensuring you never miss a deadline.

  • Mobile App Access

    Mobile App Access

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  • Live Support

    Live Support

    Our support team is available via live chat, email, and phone from 9 AM to 5 PM ET. We're here to help with any questions or issues, ensuring you have a seamless experience.

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