Analytics-Based Corporate Performance Management (CPM)

4.7 (35)

Gary Cokins, CMA, MBA

Analytics-Based Performance Management LLC

  • CPA
  • CMA
  • CPA(Canada)

Before starting this self study program, please go through the instructional document.


  • What is Analytics-based Corporate Performance Management (CPM)?9 mins
  • What is Business Analytics? Why is it required?11 mins
  • Different pain points for increasing interest in CPM21 mins
  • How CPM acts as a value multiplier?36 mins
  • Various excuses and Real Reasons for the slow rate of adoption85 mins
  • Pointers for successful applications of Analytics-based Corporate Performance Management87 mins

Course Description

Many organizations are far from where they want and need to be with improving performance, and they apply intuition, rather than hard data, when making decisions. Corporate performance management (CPM) is now viewed as the seamless integration of managerial methods such as: 

  • Strategy execution with a strategy map
  • Balanced scorecard (KPIs)
  • Enterprise risk management (ERM)
  • Driver-based budgets
  • Rolling financial forecasts for product, service-line & channel
  • Customer profitability analysis (using activity-based costing [ABC] principles)
  • Customer lifetime value (CLV);
  • Six Sigma quality management for operational improvement. 

Each method should be embedded with business Analytics and especially predictive analytics as a bridge to prescriptive analytics to yield the best (ideally optimal) decisions. This webinar will describe how to complete the full vision of analytics-based corporate performance management.

Join this webinar to view corporate performance management (CPM) as the seamless integration of managerial methods rather than as a single process. Leave with the ability to perform "predictive accounting" for driver-based budgets/rolling financial forecasts, what-if scenario analysis, and outsourcing decisions.

Learning Objectives

  • To understand how business analytics is an advance over business intelligence and where Big Data fits in.
  • How to identify and differentiate strategic KPIs in a balanced scorecard and operational performance indicators (PIs) in dashboards.
  • How to properly calculate product, service-line, channel, and customer profitability for analysis, insights and actions.
  • How to perform “predictive accounting” for capacity-sensitive driver-based budgets / rolling financial forecasts, what-if analysis, and outsourcing decisions
  • How to overcome implementation barriers such as behavioral resistance to change and fear of being held accountable

Who Should Attend?

  • Finance Pros
  • Accountant
  • CFO/Controller
  • Business Owner
  • Xero Advisor
  • QB Pro Advisor
  • CPA - Small Firm
  • CPA - Mid Size Firm
  • CPA - Large Firm
  • Accounting Firm
  • CPA (Industry)
  • Young CPA
  • Entrepreneurial CPA
  • Outsourced CFO





Gary talking about the subject looked evident about his knowledge and expertise. Outstanding! Will refer the this platform to my colleagues for the experience and quality of the content shared.


The platform for webinar was outstanding and have given me every help during the course of my learning. Great user experience. Going to suggest myCPe to my colleagues.