Why Differential Pricing is Not the Right Approach for Offshoring
Let's dive into a topic that has recently generated a lot of discussion in the accounting community: getting client consent for offshoring. It's a bit of a tricky dance, isn't it?
But do not worry, we’ve got some insights to share that just might alter the way you approach this problem. We recently penned down a few comprehensive blog posts addressing this very issue. Full of useful information, it covers everything from understanding your client's perspective on offshoring to navigating the intricacies of obtaining IRS section 7216 consent.
Although our goal is to offer insightful advice, one common strategy that business owners often suggest is implementing a differential pricing policy — offering discounts or lower rates to incentivize consent. In essence, it's a "sign and save" strategy that gives people who agree to offshore discounts or lower fees.
Hold on, though, because we'll explain why it might not be the wisest course of action. In fact, we'd go as far as to say it could spell disaster for your firm.
Here’s why: The Pitfalls of Differential Pricing Strategies
First off, Let’s be clear about one thing right away: Offshoring only modifies internal procedures; it has little impact on the quality of service provided to the clients. You are still providing the same excellent service; just with a different operational setup.
Here are a few points to think about:
1. Charging More for Freed-Up Time:
Why do yourself a disservice? If anything, you should be considering charging more, not less, particularly when you take into account the time it frees up for offering higher-value strategic planning and advisory services.
2. Avoiding the Headache of Multiple Pricing Tiers:
Then there's the logistical nightmare of managing different pricing tiers. It requires tracking and managing different pricing tiers, potentially increasing workload and administrative burdens for the team. Trust us, it's a headache you don't need.
3. Eliminating Complexity with Consistent Pricing:
We are all about simplicity and efficiency; which is why we advocate for a uniform charging policy across the board. It streamlines your processes and keeps everyone on the same page.
Maintaining the Value of Your Services: Also, let’s not forget the possibility of undervaluing what you offer. Providing reduced prices has the potential to lower the perceived worth of services. Moreover, once you set that precedent, it’s difficult to backtrack without drawing criticism.
4. Shifting Focus: From Price to Value
We’d much rather support a standard pricing strategy. By shifting the conversation away from price and towards value, you not only maintain the integrity of your firm's services but also build stronger, more trusting relationships with your clients.
Instead of engaging in a race to the bottom, let's focus on something that sets you apart: the unparalleled value you can offer through offshore operations.
By moving certain tasks offshore, you're not just cutting costs - you are delivering a whole new level of services to your clients. Being the least expensive alternative available is not the goal; It’s about showing the clients that they are getting top-notch expertise and attention to detail that wouldn’t get anywhere else.
5. Prioritizing Integrity: Fair and Open Pricing Practices
Here’s the bottom line: while it might be tempting to resort to differential pricing as a shortcut to win clients for offshore projects, it’s a risky move in the grand scheme of things.
Sure, it might score you some quick wins, but at what cost?
Maintaining integrity in the ever-changing accounting services market requires staying true to our principles. Which means fair and open pricing practices. By prioritizing honesty and fairness, we not only protect our brand but also cultivate more meaningful connections with our clients. And that’s what really counts in the end.
There you have it, then. When it comes to offshoring, stick to your guns and resist the urge to undercut yourself. Your services are valuable, and it's high time you started treating them as such!
Mukund is a highly experienced customer relationship manager with over 12 years of experience in the industry. He has a proven track record of success in developing and implementing strategies to improve customer satisfaction and retention. Mukund is skilled in utilizing various CRM tools and software to analyze customer data and behavior. He is a dynamic and enthusiastic professional committed to delivering results for his clients.
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