15 DEC 2024 / PEOPLE UPDATES

Sikich Announces Two New Executive Roles

- MYCPE ONE Insights Team

Summary

It is generated by AI

Global professional services company Sikich has promoted Cameron Petroff and Kelli Schweder to the newly established roles of Chief Marketing Officer and Chief of Staff, respectively, effective July 11, 2024. These promotions, following Sikich's $250 million investment from Bain Capital, aim to accelerate growth, improve operational excellence, and signify the firm's commitment to leveraging partnerships to benefit clients and employees.

Sikich, a leading global technology-enabled professional services company, has announced the promotion of two key executives to newly created roles, effective July 11, 2024.

Chief Marketing Officer (CMO):

Cameron Petroff has been promoted to Chief Marketing Officer. With over 20 years of experience leading global services brands, Petroff has led Sikich's marketing function for nearly seven years. Prior to joining Sikich, he held various marketing positions at BDO and Deloitte.

Chief of Staff:

Kelli Schweder has been promoted to Chief of Staff. With nearly two decades of experience, Schweder most recently led corporate strategic projects for Sikich.

These appointments follow Sikich's announcement in May 2024 of securing a $250 million minority investment from Bain Capital, allowing the firm to maintain majority control while accelerating its growth strategy and enhancing operational excellence. The creation of these executive roles is a critical component of this strategy as the company continues to expand and increase its market share.

Chris Geier, CEO of Sikich, stated, "When we announced our partnership with Bain, I said that we were gaining meaningful resources with which to advance our mission and deliver on our value proposition to employees and clients. Cameron’s and Kelli’s mandates are essential to that promise and the success we envision for our people and our clients in the long term. I’ve had the pleasure of working with both of them for many years and look forward to supporting them as we approach the opportunities ahead."

These leadership enhancements underscore Sikich's commitment to leveraging its partnership with Bain Capital to drive growth and deliver enhanced value to its clients and employees.

Until next time…

Don’t forget to share this story on LinkedIn, X and Facebook

📢MYCPE ONE Insights has a newsletter on LinkedIn as well! If you want the sharpest analysis of all accounting and finance news without the jargon, Insights is the place to be! Click Here to Join

Earn CPE Credits by Simply Reading Articles – Starting at Just $199/Year!

Continuing education is usually boring and just for compliance, but what if reading engaging articles could earn your team CPE credits? Sounds amazing, right? The answer is YES! We don’t just create boring tax, accounting, and audit content—our platform offers engaging, insightful, and trending material that your team will actually enjoy while earning CPE credits. Starting at just $199 per year per user