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Employment Branding and YOU!

  • Accountant
  • CPA (CA)
  • CMA
  • CPA (US)
  • CA - ICAEW
  • HRCI
  • SHRM
  • ACCA
  • CA - Ireland
  • CA - Scotland
  • CPA - Ireland
  • CFIRS
  • CWS
  • Course Description
  • Course Qualification
  • Presenter
  • FAQ

Course Description

Course Description

Ask a few people around you what it’s like to work for Google. You’ll probably hear words like “innovative, collaborative, techie, cool, and open. The crazy part is that the people you asked have probably never worked at Google. The same test usually works remarkably well for big brands like Amazon, Southwest Airlines, and Red Bull.

And that’s the amazing thing about employment branding—just like a corporate brand, reputation can often precede the experience.

We don’t need to work for a company to have an understanding of its employment brand. Somehow, we just know.

This CPE webinar will help take your employment brand from Zero to Hero! 

Research from the Bureau of Labor Statistics shows that more jobs are becoming available at the same time that fewer candidates are entering the job market. As a result, the war for talent is intensifying.

So if your company wants to keep its positions filled, you need to have a strategic advantage. Otherwise, what's stopping your prospective and current employees from working for your competitors instead?

By developing and marketing your employment brand, you can ensure those job seekers know why they should work for you.

This CPE PDC/RCH course will answer the following major questions:

  • What is employment branding?
  • What are KPIs in employment branding? 
  • What are the company's digital footprints?
  • How to use online reviews in employment branding? 
  • How to start implementing these strategies TODAY?

Learning Objectives

  • To analyze what is employment branding.
  • To discuss KPIs in employment branding.
  • To discuss social media in employment branding.
  • To analyze job postings in employment branding.
  • To explain Instagram-ability for employment branding.
  • To discuss Glassdoor reviews for employment branding.
  • To investigate referrals in employment branding.
  • To explain the interviewing process in the employment branding.

Recommended For

  • This SHRM and HRCI Approved PDC/RCH webinar is recommended for CPAs, CMAs, Top-level management personnel, HR professionals, CEOs, CFOs, and Entrepreneurs who want to develop and market their employment brand.

Who Should Attend?

  • Assistant Controllers
  • Business Owner
  • CEO
  • Certified Management Accountant (CMA)
  • Certified Public Accountant (CPA)
  • CFO/Controller
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • CPA in Business
  • Entrepreneurial Accountant
  • Entrepreneurial CPA
  • HR Professionals
  • Human Resources Manager
  • Young CPA

Course Qualification

Webinar Qualifies For

  • 1 RCH Credit for Human Resource Certification Institute (HRCI) (Approval No. 583404)
  • 1 CPD Credit of Personal/ Human Resources for Chartered Professional Accountant (CPA Canada)
  • 1 CPE Credit of Personal/ Human Resources for Certified Public Accountants (CPA-US)
  • 1 CPE Credit for Certified Management Accountants (CMA)
  • 1 PDC Credit for SHRM Professionals (Approval No. 22-FYUFQ)
  • 1 CE Credit for Certified Fiduciary & Investment Risk Specialist (CFIRS)
  • 1 CE Credit for Certified Wealth Strategist (CWS)
  • 1 General Credit for Accountant/Bookkeeper/Tax Professionals
  • 1 CPD Credit for CA - ICAEW
  • 1 CPD Credit for Chartered Certified Accountants (ACCA)
  • 1 CPD Credit for Chartered Accountants - Ireland (CAI)
  • 1 CPD Credit for Chartered Accountants - Scotland
  • 1 CPD Credit for CPA - Ireland

Additional details

  • Course Level :
    Basic
  • Credits :
    1
  • Instructional Method :
    Group Internet Based
  • Pre-requisites :
    None
  • Advance Preparation :
    None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

Presenter

About Presenter

Dale DeSteno

Account Executive, DRD Training

I am a recruitment and direct hire professional in the Upper Midwest Region specializing in the mechanical and manufacturing engineering industries. With a project management approach I successfully manage multiple direct hire positions through their full recruitment cycle. I achieve success with placement and business development by developing strong client and candidate relationships that foster longevity and trust.

My strength is getting to know you, whether you are the job seeker or the hiring manager, so that I can make the best match possible and you can grow and thrive. Below are details about my areas of strength, engineering specialties, positions I place, and candidate skill sets I seek.

Areas of Expertise and Strength:
Full Cycle Recruitment, Project Management, Cross-Functional Team Leading and Training, Relationship Development.

Engineering Specialties:
Mechanical Engineering, Electrical Engineering, CAD, Design Engineers, Controls Engineering, Quality/Manufacturing Engineering.

Engineering Disciplines:
Capital equipment, heavy off road equipment, aerospace, machine automation, industrial power and more.

Positions Placed:
Experience working with candidates from the internship level to Engineering Managers in the following positions: Controls Engineers/Techs, CAD Designers/Drafters/Engineers, Automation Specialists, Field Service Techs/Engineers, Manufacturing/Quality Engineers, and Robotics experts.

Skill Sets Desired:

CAD experts:
AutoCAD, Pro-E, Solidworks, Pro-Mechanica, CADian, COSMOS, ANSYS, Solidedge, Inventor, MDT, CATIA, and the occasional UG!

Controls Engineers:
Allen Bradley, Siemens, Beckhoff, or any other PLC; Microcontrollers including Intel, Motorola and others.

Let’s Connect! If you are an organization seeking professional placement assistance, or an engineering professional looking for a career change in the Upper Midwest (Minnesota, WI, ND, SD, and Iowa), let’s talk about possibilities! Email me: DaleDeSteno@gmail.com

About Company

DRD Training

www.russelltobin.com

Russell Tobin, one of the nation’s leading minority-owned recruitment and staffing advisory firms, offers a tailored approach to helping organizations connect with direct hire and contract employees across a variety of skill sets and industries. Having a depth and breadth of industry expertise, our talent advisors and recruitment specialists are able to provide customized and swift solutions to fulfill client and candidate hiring needs.

As a top diversity supplier, we work with each and every candidate to assess their respective goals and subsequently build a comprehensive and transparent roadmap for achieving a successful placement. We take great pride in cultivating an open and honest relationship with our clients and candidates in an effort to create a long-term relationship.

Our dedication to results, along with our reputation built on a consistent and successful track record of placing candidates, enables us to continuously provide best-in-class services.

Russell Tobin is a division of Pride Global, a minority-owned integrated human capital solutions firm headquartered in New York with operating companies throughout the United States, United Kingdom, India and Brazil. Pride Global companies focus on a diverse array of services including vendor management, payroll programs, business process optimization, and staffing for both direct hire and contingent labor.

Faq

FAQs content

  • To receive Continuing Education credit for the event, you must register for the webcast prior to the start of each program.
  • Continuing Education Credit Certificate is available to all eligible participants within 24 hours of each webinar.
  • You must attend complete live webinar and respond to all polling questions asked during the webinar. Credits would be issued on 50 minute credit hour basis.
  • Polling feature Not supported: If you are logging in through browser or web portal in the browser (zoom.us) it doesn’t support the polling feature. Please be advised the current polling feature can only be supported via Zoom desktop and mobile app. You can check the same here : https://support.zoom.us/hc/en-us/articles/203749865-Polling-for-webinars
  • This event may be a recorded rebroadcast of a live event done in past and the instructor will be available to answer your questions during/after the webinar.
  • If you still face the polling problem please don’t panic and provide your response in the chat and we shall consider the same for processing for credits. You can download Zoom by clicking on the mentioned link : https://zoom.us/download
  • Our courses meet the global Continuing Professional Development (CPD-IES7) Standard for Chartered Accountants with International Education Standard 7 (IES 7) set by The International Federation of Accountants (IFAC), the International Accounting Education Standards Board (IAESB) and the Association of Chartered Certified Accountants (ACCA). Based on our accreditation by existing IFAC members and affiliates, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • You can manage your continuing education certificates and credits through your certificate dashboard which is available when you are logged in to your account (LOGIN)
  • As an accredited provider of Continuing Professional Education in the United States, myCPE online learning platform, courses, and webinars meet the requirements set forth by the Institute of Management Accountants (IMA), an IFAC Member Organization, as well as the National State Boards of Accountancy (NASBA) and the Institute of Internal Auditors (IIA), both IFAC Affiliates. As well as it has been approved by NASBA, Internal Revenue Service (IRS), Certified Financial Planner Board (CFP Board), California Tax Education Council (CTEC), Society of Human Resource Professional (SHRM), Human Resource Certification Institute (HRCI) and many more.Therefore, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable continuing education requirement as CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • myCPE Courses are taken by : CPA | CMA | CFE | CIA | CPA(Yellow Book)| CFP | CFA | CPA (Govt.) | EA | CRTP | MRTP | ORTP | ABV | CITP | CVA | PFS | CFF and others.

Ratings and Review

3.4

8 Ratings

Excellent

1

Very Good

4

Average

1

Poor

1

Terrible

1

KP

Krina Palisin, HRCI, SHRM - CP

May 18th, 2022

This is the first time I attended a live myCPE course. It was a good use of my lunch hour.

CN

Christine Ngigi, PHR

May 11th, 2022

Great

DT

Daniela Tesio, PHR

May 12th, 2022

Branding is such a flashy and dynamic topic and this presentation lacked enthusiasm and pizzazz. There are really great points that could really be expanded on...

Employment Branding and YOU!

PREMIUM

1 Credit

Subject Area

Personal/ Human Resources

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