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Employment Branding and YOU!

  • CPA (CA)
  • CMA
  • CPA (US)
Employment Branding and YOU!

1 Credit


Subject Area

Human Resources

Webinar Qualifies For

1 CPE credit of Personnel / Human Resources for all CPAs

1 CPE credit for Certified Management Accountants (CMA)

1 CPD credit (Verifiable) for Canadian CPAs

1 General Educational credit for Tax Professionals / Bookkeepers / Accountants

Upcoming Webinars

Passive Activity Loss Limitations: Working with the Complex PAL Rules & Real Estate Tax Issues


Nov 29, 2021 | 09:00 AM EST View Details

SOX Internal Controls for Accounts Payable


Nov 29, 2021 | 09:30 AM EST View Details

Accounting & Tax Implications of Credit Losses


Nov 29, 2021 | 09:30 AM EST View Details

Investigating and Resolving Sexual Harassment Claims


Nov 29, 2021 | 09:30 AM EST View Details

Quickbooks for Desktop PC Exploring the Interface - For Beginners


Nov 29, 2021 | 10:00 AM EST View Details

Excel Accountant: Intro to Spreadsheets In-Depth


Nov 29, 2021 | 10:00 AM EST View Details

Yellow Book Boot Camp – Introduction to NFP and Governmental Accounting & Auditing


Nov 29, 2021 | 10:00 AM EST View Details

Best Overview on Individual Tax Updates Latest (Basic)


Nov 29, 2021 | 10:00 AM EST View Details

Report Writing Techniques for Audit Professionals

Nov 29, 2021 | 10:00 AM EST View Details

Auditing & Attest Update - Hot Topics For Current Period Audits And Other Attest Services


Nov 29, 2021 | 10:00 AM EST View Details

Adding Value through Plan Governance: Essential Documents


Nov 29, 2021 | 10:30 AM EST View Details

Basis Calculations & Distributions For Pass-thru Entity Owners Schedule K-1 Analysis (Latest)


Nov 29, 2021 | 11:00 AM EST View Details

Everything You Need to Know About Partnerships


Nov 29, 2021 | 11:00 AM EST View Details

Effectively Handling CP 2100 letter and B Notices

Nov 29, 2021 | 11:00 AM EST View Details

Annual Federal Tax Update - Individuals (Form 1040)


Nov 29, 2021 | 11:00 AM EST View Details

Course Description

Ask a few people around you what it’s like to work for Google. You’ll probably hear words like “innovative, collaborative, techie, cool, open. The crazy part is that the people you asked have probably never worked at Google. The same test usually works remarkably well for big brands like Amazon, Southwest Airlines, and Red Bull.

And that’s the amazing thing about employment branding—just like a corporate brand, reputation can often precede the experience.

We don’t need to work for a company to have an understanding of its employment brand. Somehow, we just know.

This CPE webinar will help take your employment brand from Zero to Hero! 

Research from the Bureau of Labor Statistics shows that more jobs are becoming available at the same time that fewer candidates are entering the job market. As a result, the war for talent is intensifying.

So if your company wants to keep its positions filled, you need to have a strategic advantage. Otherwise, what's stopping your prospective and current employees from working for your competitors instead?

By developing and marketing your employment brand, you can ensure those job seekers know why they should work for you.

This CPE course on Human Resources will answer the following major questions:

  • What is employment branding?
  • What are KPIs in employment branding? 
  • What are the company's digital footprints?
  • How to use online reviews in employment branding? 
  • How to start implementing these strategies TODAY?

Learning Objectives

  • To analyze what is employment branding.
  • To discuss KPI’s in employment branding.
  • To discuss social media in employment branding.
  • To analyze job postings in employment branding.
  • To explain Instagram-ability for employment branding.
  • To discuss Glassdoor reviews for employment branding.
  • To investigate referrals in employment branding.
  • To explain the interviewing process in the employment branding.

Who Should Attend?

  • CEO
  • Certified Management Accountant
  • Certified Public Accountant
  • CFO/Controller
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • HR Professionals
  • Human Resources Manager
  • Young CPA