Employment Branding and YOU!

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Employment Branding and YOU!

Learning Objectives

To analyze what is employment branding.
To discuss KPIs in employment branding.
To discuss social media in employment branding.
To analyze job postings in employment branding.
To explain Instagram-ability for employment branding.
To discuss Glassdoor reviews for employment branding.
To investigate referrals in employment branding.
To explain the interviewing process in the employment branding.

Course Description

Ask a few people around you what it’s like to work for Google. You’ll probably hear words like “innovative, collaborative, techie, cool, and open. The crazy part is that the people you asked have probably never worked at Google. The same test usually works remarkably well for big brands like Amazon, Southwest Airlines, and Red Bull.

And that’s the amazing thing about employment branding—just like a corporate brand, reputation can often precede the experience.

We don’t need to work for a company to have an understanding of its employment brand. Somehow, we just know.

This CPE webinar will help take your employment brand from Zero to Hero!

Research from the Bureau of Labor Statistics shows that more jobs are becoming available at the same time that fewer candidates are entering the job market. As a result, the war for talent is intensifying.

So if your company wants to keep its positions filled, you need to have a strategic advantage. Otherwise, what's stopping your prospective and current employees from working for your competitors instead?

By developing and marketing your employment brand, you can ensure those job seekers know why they should work for you.

This CPE PDC/RCH course will answer the following major questions:

What is employment branding?
What are KPIs in employment branding?
What are the company's digital footprints?
How to use online reviews in employment branding?
How to start implementing these strategies TODAY?

Webinar Qualifies For

1 CPE Credit of Personnel/Human Resources for Certified Public Accountants (CPA-US)
1 General Credit for Accountant/Bookkeeper/Tax Professionals
1 CPD Credit of Personnel/Human Resources for CPA in Canada
1 PDC Credit for SHRM Professionals (Approval No. 22-FYUFQ)
1 CPE Credit for Certified Management Accountants (CMA)
1 RCH Credit for Human Resource Certification Institute (HRCI) (Approval No. 583404)
1 CPD Credit for Association of Chartered Certified Accountants (ACCA)
1 CPD Credit for Chartered Accountant - ICAEW
1 CE Credit for Certified Wealth Strategist (CWS)
1 CE Credit for Certified Fiduciary and Investment Risk Specialist (CFIRS)
1 CPD Credit for Chartered Accountants - Scotland
1 CPD Credit for Chartered Accountants - Ireland (CAI)
1 CPD Credit for CPA - Ireland

About Instructor

Dale DeSteno

Account Executive, DRD Training

I am a recruitment and direct hire professional in the Upper Midwest Region specializing in the mechanical and manufacturing engineering industries. With a project management approach I successfully manage multiple direct hire positions through their full recruitment cycle. I achieve success with placement and business development by developing strong client and candidate relationships that foster longevity and trust.

My strength is getting to know you, whether you are the job seeker or the hiring manager, so that I can make the best match possible and you can grow and thrive. Below are details about my areas of strength, engineering specialties, positions I place, and candidate skill sets I seek.

Areas of Expertise and Strength:

Full Cycle Recruitment, Project Management, Cross-Functional Team Leading and Training, Relationship Development.

Engineering Specialties:

Mechanical Engineering, Electrical Engineering, CAD, Design Engineers, Controls Engineering, Quality/Manufacturing Engineering.

Engineering Disciplines:

Capital equipment, heavy off road equipment, aerospace, machine automation, industrial power and more.

Positions Placed:

Experience working with candidates from the internship level to Engineering Managers in the following positions: Controls Engineers/Techs, CAD Designers/Drafters/Engineers, Automation Specialists, Field Service Techs/Engineers, Manufacturing/Quality Engineers, and Robotics experts.

Skill Sets Desired:

CAD experts:

AutoCAD, Pro-E, Solidworks, Pro-Mechanica, CADian, COSMOS, ANSYS, Solidedge, Inventor, MDT, CATIA, and the occasional UG!

Controls Engineers:

Allen Bradley, Siemens, Beckhoff, or any other PLC; Microcontrollers including Intel, Motorola and others.

Let’s Connect! If you are an organization seeking professional placement assistance, or an engineering professional looking for a career change in the Upper Midwest (Minnesota, WI, ND, SD, and Iowa), let’s talk about possibilities! Email me: DaleDeSteno@gmail.com

Additional Information

Duration

1 Hour

Course Level

Basic

Instructional Method

Group Internet Based

Pre-requisites

None

Advance Preparation

None

FAQ’s

Click Here to View

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

Ratings and Review

3.6

Excellent

Very Good

Average

Poor

Terrible

Krina Palisin, HRCI, SHRM - CP

This is the first time I attended a live myCPE course. It was a good use of my lunch hour.

Christine Ngigi, PHR

Great

Daniela Tesio, PHR

Branding is such a flashy and dynamic topic and this presentation lacked enthusiasm and pizzazz. There are really great points that could really be expanded on...

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Personnel/Human Resources

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Employment Branding and YOU!

Course Details

Learning Objectives

Course Description

Qualifies for

Webinar Qualifies For

Presenter Details

About Instructor

Dale DeSteno

Other Details

Additional Information

1 Hour

Basic

Group Internet Based

None

None

FAQ’s

NASBA APPROVED

Ratings and Review

3.6

Krina Palisin, HRCI, SHRM - CP

Christine Ngigi, PHR

Daniela Tesio, PHR

Subject Area

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