Strategy Map and Balanced Scorecard| CPE Finance Webinar| myCPE

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Strategy Map and Its Balanced Scorecard

Learning Objectives

To discuss the origins of the balanced scorecard.
To analyze how to design a strategy map.
To explain how to define appropriate key performance indicators (KPIs).
To inspect how to apply targets of KPIs for motivation and incentives.

Course Description

Most executive teams are reasonably good at formulating their organization’s strategy, or they hire consultants to help them. A major frustration with executives is the failure to successfully implement and execute their strategy.

The strategy map and its associated Balanced Scorecard, a methodology developed by Drs. Robert S. Kaplan and David Norton recognized this problem. They observed the problem of executive management's excessive emphasis on after-the-fact, short-term financial results. Their strategy map resolves this myopia and improves organizational performance by shifting attention from financial measures (referred to as key performance indicators, KPIs) to managing non-financial operational measures related to customers, internal processes, and employee innovation, learning, and growth.

These influencing measures are reported during the period when sooner reactions can occur. This in turn leads to better financial results. Enterprise performance management (EPM) seamlessly integrates many EPM methods including strategy maps and a balanced scorecard.

This CPE Finance Webinar will highlight how these two tools align manager and employee behavior, actions, and priorities with the executives’ strategy using key performance indicators (KPIs) with specific KPI targets to enable accountability.

This CPE course by Gary Cokins will answer the following questions:

How do strategy maps and their companion balanced scorecards communicate strategic objectives with target-setting to help cross-functional employee teams align their behavior to the strategy and better collaborate?
How to design a strategy map and identify the strategy’s required projects or core process improvements which lead to selecting KPIs?
How to differentiate strategic KPIs from operational performance indicators which cascade down from the strategic KPIs?
How to deploy a “quick start” implementation in two days to iteratively expand to a balanced scorecard production system in a few weeks?

Webinar Qualifies For

1 CPE Credit of Finance for Certified Public Accountants (CPA-US)
1 General Credit of Finance for Accountant/Bookkeeper/Tax Professionals
1 CPD Credit of Finance for CPA in Canada
1 CPE Credit of Performance Management for Certified Management Accountants (CMA)
1 CPE Credit of Finance for Certified Valuation Analyst (CVA)
1 CPD Credit of Finance for Accredited in Business Valuation (ABV)
1 CPD Credit for Association of Chartered Certified Accountants (ACCA)
1 CPD Credit for Chartered Accountant - ICAEW
1 CE Credit for Certified Treasury Professional (CTP)
1 CPE Credit of Finance for Certified Business Appraiser (CBA)/Master Certified Business Appraiser (MCBA)
1 CE Credit of General finance principles and financial concepts for Certified FP&A Professional (FP&A)
1 CPD Credit for Chartered Accountants - Scotland
1 CPE Credit of Finance for Iowa Licensed Public Accountant (IA-LPA)
1 CPD Credit for Chartered Accountants - Ireland (CAI)
1 CPD Credit for CPA - Ireland
1 CPE Credit of Finance for Maine Licensed Public Accountant (ME-LPA)
1 CPE Credit of Finance for Delaware Licensed Public Accountant (DE-LPA)

About Instructor

Gary Cokins, CMA, MBA

Advisor, Gary Cokins

Gary Cokins is an internationally recognized expert, speaker, and author in enterprise and corporate performance management improvement methods and business analytics. He is the founder of Analytics-Based Performance Management, an advisory firm located in Cary, North Carolina at www.garycokins.com . Gary received a BS degree with honors in Industrial Engineering/Operations Research from Cornell University in 1971. He received his MBA with honors from Northwestern University’s Kellogg School of Management in 1974.Gary began his career as a strategic planner with FMC’s Link-Belt Division and then served as Financial Controller and Operations Manager.

In 1981 Gary began his management consulting career first with Deloitte consulting, and then in 1988 with KPMG consulting. In 1992 Gary headed the National Cost Management Consulting Services for Electronic Data Systems (EDS) now part of HP. From 1997 until 2013 Gary was a Principal Consultant with SAS, a leading provider of business analytics software.

Additional Information

Duration

1 Hour

Course Level

Basic

Instructional Method

Group Internet Based

Pre-requisites

None

Advance Preparation

None

FAQ’s

Click Here to View

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

Ratings and Review

4.4

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Joyce Bailey, CPA (US)

I love this subject and would love to get aligned with working with clients for this very impactful process. I have worked with PE firms that bypass this leading to a mass deterioration of the organization. My belief is most people do not drive to work anticipating mediocrity.

Robert Baker, CPA (US)

Great information

Emma Foley, Accountant/Bookkeeper/Tax Professionals

Very informative and fast-paced. The audio got a little glitchy in the second half, I could still understand almost everything but it was annoying.

Donna Perryman, CPA (US)

some technical difficulties with the sound

1 Credit

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Subject Area

Finance

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Strategy Map and Its Balanced Scorecard

Course Details

Learning Objectives

Course Description

Qualifies for

Webinar Qualifies For

Presenter Details

About Instructor

Gary Cokins, CMA, MBA

Other Details

Additional Information

1 Hour

Basic

Group Internet Based

None

None

FAQ’s

NASBA APPROVED

Ratings and Review

4.4

Joyce Bailey, CPA (US)

Robert Baker, CPA (US)

Emma Foley, Accountant/Bookkeeper/Tax Professionals

Donna Perryman, CPA (US)

Subject Area

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